Digital Course Creator Podcast

Today’s topic is a little controversial and completely practical all in one nice serving. 

So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.

This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.

We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What makes the most sense for your business? 

Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?

This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.

But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.

Sounds great, right?

It is, right up until it isn’t.

The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else. 

What happens as a result is that your tasks remain unfinished and your course remains un-launched.

You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas. 

Which path will you choose?

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I think I should just quit now. 

That is what the digital course creator wrote in response to a comment on their post.

I think I should just quit now.

In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.

We’ve all uttered the words or felt that sentiment that maybe we should just quit before.

If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What comes first: Lead Magnet or Digital Course?

The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.

Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.

Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. 

But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change. 

In other words, creating a high-quality course doesn't guarantee success. 

So what does?

The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.

Of course, you can absolutely choose to hope for the best or you can roll up your sleeves and dig into the actions that make a difference.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.

Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.

I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the likelihood of that happening if you let perfectionism creep in?

There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.

You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.

Now, what? Well there are two paths forward. You can throw your arms in the air, proclaim it to be unfair or you can take 5 steps that will help you get back on the horse AND have a different outcome with your next launch.

Which will it be? Continued effort to get to the rewards you have on your vision board, or head back to the 9-to-5 job that left you feeling unfulfilled?

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.

There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.

Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.

Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.

Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

-----------------

Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.