Digital Course Creator Podcast

I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!

Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistakes?

We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don’t just let them make the mistake and learn for themselves, right?

In business we need support from one another so that this journey isn’t any harder or complicated than it needs to be.

Today, I’m going to share with you the 5 mistakes that cost me the most in building my business and at the end I’ll be sharing the best way to avoid Mistake 5 to give you an added boost forward.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed.

Or perhaps you’re frustrated with slow or no progress and are feeling nothing but tired and frazzled.

The reality is that building a course has a lot of moving parts, including parts that aren’t taught in the big programs on creating courses. All of this leads to that uncertain feeling about the place a course has in your business or if it will even be profitable.

Becoming a six figure course creator relies on four key components so that you can finish your course, get sales, have a steady income that leads to six figures and even have time off without business crowding your time and thoughts.

Today I’m going to walk you through those four key components and we will wrap up the episode with the best way to implement key component three effectively.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course launch yielded a handful of sales at best.

We've all been there. We've read the book and felt like we should be able to figure everything out, but we just get stuck when nothing changes after implementing the 7-part framework.

The secret behind unlocking the power of StoryBrand isn’t something that you’ll find in the book, but I’m going to spill the beans on the key today. And at the end of today’s episode, as a StoryBrand Certified Guide,  I’ll highlight for you which piece of the 7-part framework I think is the single most important part to nail so that your audience feels seen, heard, and understood.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

If you’ve been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you’ve seen countless ads for business coaches.

I’ll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today’s Sixty-Second Solution I’ll share great interview questions you can ask a potential coach so that you can find the perfect match. These are the same questions that I encourage my private clients to ask when they are interviewing me.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you been working on your course for more than 6 months and haven’t launched yet? Do you wonder how you’ll ever get everything recorded when new module ideas keep popping up? Are you still purchasing solutions and courses to help you get to the point of launch and not making visible progress?

The truth is that course creation paralysis happens to most course creators at some point and it is the single biggest reason that entrepreneurs fail to successfully add a course to their business.

Today I’ll help you figure out what piece of the course creation process is creating paralysis in your business and the steps you can take to finally go from being uncertain to being a Six-Figure Course Creator.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.

What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something. 

When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.

Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”

You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.

Today I’ll share with you three mindset shifts that are critical to happier customers who are willing to invest in your product or service. Without this shift your email list will continue to languish and simply generate a bill that you pay each month to an email service provider.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Quarterly planning is upon us and it doesn’t have to take forever. You don’t have to spend weeks creating an elaborate plan for your quarter, because let’s face it. The more elaborate the plan, the more likely it is to fail.

Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and revising messaging for your business.

Today, I’m going to walk you through the 3 steps that I take my clients through and use for my own business. With limited hours to work each week, we have to be focused on action rather than planning. If we spend all of our time planning…nothing will change. Instead, let's focus on creating a strategy that generates action.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Too many tools, tech options, learning management systems and decisions lead to overwhelm and stuckness as a digital course creator.

In Episode 180 I shared with you 3 of my Top 6 tools for creating and selling your digital course and today I’m going to share 3 more to round out our 6 tools. If you didn’t catch Part 1, be sure to go back and listen when you are done here.

With over 15 years of experience in digital courses, I’ve dealt with the ins and outs, ups and downs of the process and choices around technology. My goal is to simplify things for you and save some hair pulling so that you have more time for course development AND your hobbies…even if that means rediscovering hobbies you had to put down while figuring out the tech side of your business.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Check out Searchie*

*Affiliate Link. I do earn a commission if you join with this link.

There are so many choices out there for digital tools and technology when we build our digital course business. It is downright dizzy-ing!

All too often, course creators ask me what technology they need because the process of figuring it out is time consuming, overwhelming, and no one has time to compare 20 different tools when we are wearing all of the hats in our business.

As a digital course creator for over 15 years, I’ve gotten to know a lot of the platforms out there and today I’m going to help simplify your search for the right tech tools, and this is not just another recommendation for an AI tool.

I’ll share with you 6 of my favorite tools, but to keep this episode short and listenable, I’ll walk you through three this week and three in Episode 181. This will give you time to check out the tools in manageable chunks and to actually make some decisions.

Whether you genuinely enjoy spending hours researching tech tools or want a shortcut to getting tech figured out, I’m sure you’ll find something for you inside this episode.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

• Social Curator
• Miro
• Canva

I opened the email, and it said that words are the only difference between a 7 and 8-figure business. My immediate reaction was, “Nope!”. But in reality, words impact our business greatly from social media to email language, website to course content, sales pages to webinar slides.

Words are critical when we want to sell digital courses without thousands of dollars on paid ads. Words will still matter even if we want to spend thousands on ads.

Words impact everything that we do. So is that the only thing that is different between a 7 and 8-figure business? Not necessarily. Still, it is an incredibly important piece that must be mastered, regardless of income level. It is for more than just 6, 7, and 8 figure business owners. It matters even before turning a profit.

But how do we get the words working? Based on my 15+ years in psychology and my experience as a StoryBrand Certified Guide. Today I’m going to share 5 adjustments that we can make to any piece of copy so that by the end of today’s episode you’ll be set up to make your messaging more magnetic and not reliant on wasted advertising dollars.

And the 3rd adjustment feels the strangest to implement, so I’ll share my favorite way to implement the third adjustment to take away the potential embarrassment that can happen.

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.