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In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 6:30 Generational Kinetics
6:45 - 12:00 Generational Defining Moments
12:01 - 15:45 Millennials (Split of the generation)
15:46 - 20:00 Gen Z & their impact on advertising
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In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 3:35 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards
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In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium
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In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 - 24:51 Music Journey
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding
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In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL
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In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 2:28 Meet Bee
2:29 - 18:25 Impact of Cohesive Branding
18:26 - 36:44 Diversity and Authenticity in Branding
36:45 - 40:45 Advice for the Future
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In episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 6:01 All things Cars
6:02 - 10:26 Dyslexia
10:27 - 15:40 OOH Career
15:41 - 20:22 Starting at Pinterest
22:39 - 25:04 Doom Scrolling
25:05 - 26:55 Entertainment at Pinterest
26:56 - 35:01 Entrepreneurship
35:02 - 38:30 Future Projects
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In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 6:49 Over the Rhine
6:50 - 16:10 Empower/ Mary Beth
16:11 - 22:22 Building trust & values
22:23 - 31:27 Educating the brands
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In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 3:52 Rushtok/Tiktok Subcultures
4:45 -14:52 Her Career/Obviously
14:53- 20:15 The Creator Economy
20:30- 23:40 Relationship between Creator & Brand
23:41- 30:56 Technology/Media
31:00 - 34:40 Brand Journey
35:15- 37:43 Converse Tiktok Case Study
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In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 2:03 Meet Brian
2:04 - 8:04 Career Path
8:05 - 10:00 Brian's Family/Upbringing
10:01 - 12:44 Gameshow Career
12:50 - 14:50 Backstage at the Grammys
14:51 - 27:47 Who is Quan?
27:48 - 31:39 Networking & Relationships
31:40 - 34:40 Selling OOH
34:45 - 39:38 How to Approach Quan
From the publisher's feed
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies.…