Digital & Dirt

Digital & Dirt

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Digital & Dirt episodes

  • Understanding Generational Engagement with Jason Dorsey

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    In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com
    00:00 - 6:30 Generational Kinetics
    6:45 - 12:00 Generational Defining Moments
    12:01 - 15:45 Millennials (Split of the generation)
    15:46 - 20:00 Gen Z & their impact on advertising

    22 min
  • Pursuing Adventure & Creative Storytelling with Paul Woolmington

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    In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

    00:00 - 3:35 Meet Paul
    3:35 - 8:23 Travels & Adventures
    8:24 - 16:35 Founding Canvas Worldwide
    16:35 - 20:22 Challenging the Comfortable 
    20:23 - 37:16 Data, Creativity & Storytelling
    37:17 - 41:09 OOH & The OBIE Awards

    44 min
  • Challenging Industry Growth & Value with John Laramie

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    In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

    00:00 - 2:24 Meet John
    2:25 - 5:27 Ping-Pong Pro
    5:27 - 8:33 Career Start 
    8:33 - 23:21 Beginning ADstruc
    23:21 - 36:03 Pivot to Project X
    36:03 - 45:09 Brands' Relationship with OOH
    45:09 - 50:10 Valuing the Medium

    52 min
  • Career Potential, Pivots and Possibilities with THEBROSFRESH

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    In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

    00:00 - 3:25 Meet THEBROSFRESH
    3:25 - 15:29 Louisiana Roots & Giving Back
    15:30 -  24:51 Music Journey 
    24:51 - 38:59 Growing Tankproof
    38:59 - 46:57 Personal Style & Branding

    49 min
  • DPAA Global Summit 2022 Recap

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    In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

    00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
    02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
    08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
    15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
    22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
    32:54 - Paul Woolmington CEO at Canvas Worldwide
    45:30 - Kathleen Hall Chief Brand Officer at Microsoft
    52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

    1 hr 4 min
  • Authentic & Diverse Branding with Bee Pahnke

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    In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

    00:00 - 2:28 Meet Bee
    2:29 - 18:25 Impact of Cohesive Branding
    18:26 - 36:44 Diversity and Authenticity in Branding
    36:45 - 40:45 Advice for the Future

    42 min
  • Crafting an Entertaining Career with Ryan McPhail

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    In episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

    00:00 - 6:01 All things Cars
    6:02 - 10:26 Dyslexia
    10:27 - 15:40 OOH Career
    15:41 - 20:22 Starting at Pinterest
    22:39 - 25:04 Doom Scrolling
    25:05 - 26:55 Entertainment at Pinterest
    26:56 - 35:01 Entrepreneurship
    35:02 - 38:30 Future Projects

    40 min
  • Building Leadership & Creative Media with Jim Price

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    In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
    00:00 - 6:49 Over the Rhine 
    6:50 - 16:10 Empower/ Mary Beth
    16:11 -  22:22 Building trust & values
    22:23 - 31:27 Educating the brands

    36 min
  • The Influence of the Creator Economy with Mae Karwowski

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    In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

    00:00 - 3:52 Rushtok/Tiktok Subcultures
    4:45 -14:52 Her Career/Obviously
    14:53- 20:15 The Creator Economy
    20:30- 23:40 Relationship between Creator & Brand
    23:41- 30:56 Technology/Media
    31:00 - 34:40 Brand Journey
    35:15- 37:43 Converse Tiktok Case Study

    39 min
  • Passion, Personality & Out of Home with Brian Rappaport

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    In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

    00:00 - 2:03 Meet Brian
    2:04 - 8:04 Career Path
    8:05 - 10:00 Brian's Family/Upbringing 
    10:01 - 12:44 Gameshow Career
    12:50 - 14:50 Backstage at the Grammys
    14:51 - 27:47 Who is Quan?
    27:48 - 31:39 Networking & Relationships
    31:40 - 34:40 Selling OOH
    34:45 - 39:38 How to Approach Quan

    41 min

About Digital & Dirt

From the publisher's feed

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies.…