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Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer. 
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire

00:00 - 01:00 Intro 
01:07 - 02:11 Favorite Campaign 
02:15 - 04:03 Looking Forward Into 2022
04:06 - 0:4:55 Most Memorable Holiday Campaign 
05:00 -05:57 Favorite Holiday Film 
06:01 - 06:34 Outro

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

00:00 - 2:09 Introducing Barry Frey 
2:24 - 11:17 Starting in DOOH
11:21 - 11:45 NBA.com 
11:50 - 12:32 Lamar 20 Years of DOOH
12:57 - 14:06 Sci-Fi Channels
14:30 - 22:24 Challenges Barry faced 
12:42 - 28:44 Education on Technology
28:55 - 34:38 Authenticity 
34:43 - 36:21 Fridge Surfing
36:31 - 38:19 Summit 
38:23 - 40:38 Be More Like Barry 

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities. 

00:00 - 7:32 Career path
7:42 - 10:50 OAAA
10:50-  21:15 The importance of OOH
21:53 - 35:17 Apple's privacy update
35:17 - 42:05 The future of OOH

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. 

00:00 - 7:18 Roey's career
8:09 - 10:36 What is the Metaverse
10:55 - 26:24 All things Metaverse
26:45 - 43:41 Advertising in the Metaverse

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

00:00 - 10:01 Early Career & Success
10:14 - 12:33  Role at OMnet
12:51 - 22:32 How Brands Use OOH
22:57 - 41:19 Importance of a Strong Media Mix
41:47 - 44:18 New York Ad Club

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate. 

00:00 - 7:32 Stephanie's Early Career
7:34 -15:49 Creating Opportunity
15:51 - 18:59 Global Head of DOOH at Yahoo
19:01 - 36:52 Importance of Omnichannel and DOOH
36:55 - 41:03 Doctoral Research

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In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years. 

00:00 - 08:28 Lamar Sales School
09:19 - 12:34 Developing Sales Techniques
12:36 - 20:27 Evolution of Advertising
20:31 - 25:16 Sales Response to Covid-19
25:35 - 28:16 Biggest Challenges

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In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public. 

Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. 

00:00 - 3:30 Early Career
8:58 - 11:24 Titan
17:24 - 22:29 LinkNYC
22:58 - 32:19 Place Exchange

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory. 

00:00 - 10:57 The Idea of DOOH
11:47 - 23:43 Evolving and Challenges
24:10 - 26:27 The NOC
27:41 - 30:21 Competition
30:46 - 36:42 The Future of the Industry