In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

00:00 – 8:48 Creating Invite Media
8:50 – 10:00 Selling to Google
0:18 - 17:54 Starting Vistar Media
17:54 - 27:30 Start-up Struggles & Successful Practices
27:30 – 35:25 Company Culture
35:25 - 37:33 Michael's Motivation
37:50 - 42:10 Future for Programmatic Out of Home

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.

00:00 - 5:40 Career Background
5:40 – 14:40 Lamar Career Evolution
14:43 – 21:30 Lamar Culture
22:34 – 27:22 Lamar Investments
28:00 – 41:40 Future of OOH

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

Welcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes. 

Learn more about Lamar Advertising at lamar.com

00:00 - 00:16 Welcome to Digital & Dirt
00:18 - 00:43 Who/What is Lamar?
00:44 - 01:55 What To Expect on This Podcast
01:57 - 02:20 Programmatic and Technology in OOH
02:23 - 02:43 What You'll Hear 
02: 48 - 03:25 Introducing Guests 
03:30 - 03:47 Where To Listen