Digital & Dirt

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In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:00 - 1:14 Introducing Rosie
1:15 - 3:24 Work from Home Transition 
3:25 - 8:57 Being a Working Mom
8:58 - 17:06 WFH/Work-Family Balance
17:07 - 22:16 From Executive Assistant to CRO
22:17 - 24:55 Who is GroundTruth
24:56 - 34:00 Meaningful Data/Data Confidence
34:00 - 39:05 Omnichannel Value

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In episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com

00:00 - 5:00 Hobbies/Rock Climbing
5:25 - 8:15 Creative Mindset
9:40 - 15:22 3 Types of Strategies
16:26 - 23:52 Creative Leadership
24:24 - 27:00 Understanding Data to Better Define Emotion
27:50 - 31:13 The Golden Age of Creativity
32:22 - 35:49 AI Machine Learning

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In episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 5:40 Intro to OMG
5:41 - 11:35 Jill’s Professional Timeline
11:36 - 13:15 Jill’s Personal and Family Background
13:17 - 22:40 Key to Successful Leadership
24:50 - 27:15 The Importance of Mentorship
27:17 - 29:20 Female Representation In and Outside the Workplace
29:43 - 34:55 How to Handle Adversity as a Modern-Day Leader
34:57 - 36:30 Paths to Success & Educating Yourself  for Better Leader

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In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:50 Journey to Lamar
7:50 - 10:10 What is a REIT
10:10 - 15:16 CFO Priorities & Pandemic Response
15:16 - 19:40 Acquisitions & Technology   
19:40 - 29:55 Journey to Success Through Education
29:55 - 33:50 The Opportunity of Exposure
33:50 - 36:35 College Experience 
36:35 - 41:12 Diversifying the Advertising Industry

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Thank you for listening to the second season of  "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon! 

00:00 - 00:47 Answering Your Questions With Claire Lakvold
00:49 - 02:13 Ian's Fun Facts 
02:16 - 06:50 What Has Ian Learned? 
06:52 - 09:52 Networking Advice 
09:57 - 11:20 Next Form of Advertising 
11:28 - 11:55 What Is Your Coffee Order?
11:57 - 12:51 Thanks/Outro

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In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing 
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising 
21:25 -  23:35 Crown Royal OOH Campaign 
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact 

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In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55  Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign 

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In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 3:06 Space Jam set
3:07 - 10:35 His Journey
10:36 - 17:11 History of Adomni
12:12 - 19:26 Adomni's Mission
19:37 - 27:34 Important Campaigns
27:35 - 34:44 Shoutable
34:45 - 37:18 The Chainsmokers

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In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk
6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath
11:03 – 25:09 Rick Robinson Chief Creative Officer in Residence, OAAA
25:14 – 32:06 Anthony Torrieri Senior Vice President Associate Director, MRC
32:08 – 35:08 Dee C. Marshall Diverse and Engaged, CEO
35:11 – 40:17 Anna Bager President & CEO, OAAA

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In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft
12:16 – 20:51  Candice Simons Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor
20:53 – 26:53 Marc Fenty Co-Chair, OOH UNITED | SVP, OOH, Horizon Media
26:56 – 30:04 Rishad Tobaccowala Author. Advisor. Former Chief Strategist Publicis Groupe
30:09 – 39:58 Peter Chun SVP Global Head of Parterships & Growth, VaynerMedia
40:01 – 47:08 Chris Olsen President, US, Rapport
47:12 – 56:09 Vincent Letang EVP Global Market Intelligence, MAGNA (IPG Mediabrands)
56:11 – 59:56 Loreen Babcock Senior Vice President and Chief Marketing Officer, Montefiore Medical Center