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In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 01:22 Meet Laylah Funk 

01:25 - 05:58 Career Path to Creative Copywriting 

06:00 - 13:00 Who is Adore Me & Their Mission

13:02 - 21:43 Creative Copywriting & Brand Voice 

21:45 - 34:55 BCorp, GAME Program, & Communicating Sustainability

35:00 - 39:17 Staying in Tune with Pop Culture 

39:20 - 46:00 Influencer Culture 

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 01:30 Introducing Langston Galloway 
01:33 - 05:12 Galloway's Path 
05:17 - 07:46 Galloway's Sneaker Journey 
07:55 - 16:00 Not Being Drafted 
16:08 - 20:52 Signing With The New Orleans Pelicans 
20:58 - 24:46 Langston's Brand On Social Media 
24:51 - 29:47 Sneaker Drops 
29:52 - 40:22 Langston's Shoe- Ethics Brand 

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In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

00:00 - 13:00 Who is Horizon Media & Donnie’s Role

13:35 - 23:13 Innovation & Trends 

24:00 - 32:27 Innovation in a multitude of ways 

39:17 - 45:51 Chat GBT and AI

46:50 - 53:00 Bridging the gap between virtual and real world 

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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

00:00 - 1:48 Meet Jim Wilson 

1:49 - 9:00 Experience with Video Game Creation 

13:35 - 17:10 Leveraging Skills from Video Games to OOH 

18:11 - 23:19 Pivot to OOH 

23:23 - 36:00 Omnichannel Space, OOH Education, & Local Advertising 

38:33 - 43:52 OOH Industry in the Future 

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In episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Willey, Founder and CEO of Wet Cement, to discuss her journey with empowering women and advancing gender equity in the workplace. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 3:48 Meet Jennifer 
3:58 - 6:23 The “Why” behind Wet Cement 
 9:00 - 15:47 Unconscious Biases/ Conscious Inclusion
16:00 - 20:03 Tokenism
20:55 - 26:14 Advice for Women in the Industry
26:18 - 34:17 Advice for Men in the Industry 
34:25 - 41:33 Career vs. Family

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In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com


00:00 - 04:43 Introducing Harry Kargman 
04:38 - 14:33  What Kargo Does 
14:41 - 23:23 Kargo Ads & Impressions 
23:28 - 29:50 Creative Composer 
29:56 - 34:43 Ads During COVID
34:47 - 37:00 Online Video & Connected TV Strategy 
37:07 - 40:24 Foundationally Stable 
40:27 - 46:47 Looking Back 20 years
46:36 - 47:46 Kargo's Growth Towards The Future 

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To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. To learn more about this episode check out out Lamar’s blog linked here - Programmatic.lamar.com 

00:00 - 3:58 Meet Sukhvinder 

4:40 - 8:57 Data Principles & Strategies 

9:00 - 31:08 Innovation, Demand, Data & Technology

31:33 - 36:11 Internal Effort at Lamar

36:12 - 39:18 Cybersecurity Strategy

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Thank you for listening to the third season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

00:00 - 0:53 End of Season Three/Thank You
0:55 - 02:49 Lookback 

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In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com


00:00 - 1:43 Introducing Elizabeth 
01:52 - 03:17 Non Intrusive 
03:24 - 05:30 Favorite Sneaker & Plant Enthusiast 
05:34 - 09:08 Mentors & Growth 
10:05 - 11:19 Where Travel Is Now 
11:27 - 13:08 What It's Like Being a Part of a Big Company- Marriot 
13:12 - 14:15 Digital Screens 
14:18 - 15:48 Elizabeth's Role 
15:50 - 20:47 Roadtrip & The Journey 
21:00 - 21:54 The Uniqueness of Marriot 
22:01 - 22:50 Something For Everyone 
22:54 - 26:25 What Elizabeth Is Most Proud Of 
26:28 - 28:07 Marriot's 2023 Focus 
28:12 - Opportunity of OOH 
28:51 -30:50  What Excites You Most? 
30:58 - 32:07 Flying 
32:10 - 35:02 Three Must Visit Marriot Properties 

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Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex

To learn more about this episode check out Lamar’s blog linked here!

00:00 - 01:05 Intro
01:08 - 03:05 Favorite Campaign? 
03:11 - 04:07 What Are You Looking Forward To Most? 
04:11 - 05:14 Favorite/Most Memorable Holiday Campaign 
05:19 - 06:22 Favorite Holiday Treat
06:31 - 07:32 Favorite Holiday Movie 
07:37 - 08:44 Christmas List 
08:48 - 09:42 Top 2 Christmas Songs 
09:51 - 10:47 We Appreciate You!