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In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com


00:00 - 04:43 Introducing Harry Kargman 
04:38 - 14:33  What Kargo Does 
14:41 - 23:23 Kargo Ads & Impressions 
23:28 - 29:50 Creative Composer 
29:56 - 34:43 Ads During COVID
34:47 - 37:00 Online Video & Connected TV Strategy 
37:07 - 40:24 Foundationally Stable 
40:27 - 46:47 Looking Back 20 years
46:36 - 47:46 Kargo's Growth Towards The Future 

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To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. To learn more about this episode check out out Lamar’s blog linked here - Programmatic.lamar.com 

00:00 - 3:58 Meet Sukhvinder 

4:40 - 8:57 Data Principles & Strategies 

9:00 - 31:08 Innovation, Demand, Data & Technology

31:33 - 36:11 Internal Effort at Lamar

36:12 - 39:18 Cybersecurity Strategy

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Thank you for listening to the third season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com

00:00 - 0:53 End of Season Three/Thank You
0:55 - 02:49 Lookback 

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In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com


00:00 - 1:43 Introducing Elizabeth 
01:52 - 03:17 Non Intrusive 
03:24 - 05:30 Favorite Sneaker & Plant Enthusiast 
05:34 - 09:08 Mentors & Growth 
10:05 - 11:19 Where Travel Is Now 
11:27 - 13:08 What It's Like Being a Part of a Big Company- Marriot 
13:12 - 14:15 Digital Screens 
14:18 - 15:48 Elizabeth's Role 
15:50 - 20:47 Roadtrip & The Journey 
21:00 - 21:54 The Uniqueness of Marriot 
22:01 - 22:50 Something For Everyone 
22:54 - 26:25 What Elizabeth Is Most Proud Of 
26:28 - 28:07 Marriot's 2023 Focus 
28:12 - Opportunity of OOH 
28:51 -30:50  What Excites You Most? 
30:58 - 32:07 Flying 
32:10 - 35:02 Three Must Visit Marriot Properties 

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Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex

To learn more about this episode check out Lamar’s blog linked here!

00:00 - 01:05 Intro
01:08 - 03:05 Favorite Campaign? 
03:11 - 04:07 What Are You Looking Forward To Most? 
04:11 - 05:14 Favorite/Most Memorable Holiday Campaign 
05:19 - 06:22 Favorite Holiday Treat
06:31 - 07:32 Favorite Holiday Movie 
07:37 - 08:44 Christmas List 
08:48 - 09:42 Top 2 Christmas Songs 
09:51 - 10:47 We Appreciate You! 

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In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com
00:00 - 6:30 Generational Kinetics
6:45 - 12:00 Generational Defining Moments
12:01 - 15:45 Millennials (Split of the generation)
15:46 - 20:00 Gen Z & their impact on advertising

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In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:00 - 3:35 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable 
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards

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In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:00 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start 
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium

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In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 -  24:51 Music Journey 
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding

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In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL