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Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon

Podcast Breakdown

00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing

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In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince

Podcast Breakdown

00:00 - 11:00 Meet Jennifer Prince
11:27 - 22:00 Twitter and the Los Angeles Rams
22:00 - 29:00 Content Creation
29:00 - 35:00 Virtual Experience
35:00 - 46:00 Women in Tech and Sports
46:00 - 50:00 Your Network at work

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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam

00:00 - 05:26 Introducing Tommy Karam 
05:30 -09:06  Evolution of Athletes & Brands 
09:15 - 15:07 NIL 
15:23 - 16:23 Olivia Dunne 
16:51 - 22:37 Influencer Evolution 
24:37 - 27:37 Personal Branding 
27:47 - 29:02 What LSU Has To Offer 
29:08 - 37:52 Tommy's Experience With Shaq 
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact 

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes

00:00 - 4:00 Introducing Laura Brandes 
4:08 - 7:18 Being A Sponge and Learning 
7:26 - 9:37 Importance Of Slowing Down 
9:45 - 18:07 Competitive Nature 
18:11 - 29:50 Structure Up & Down 
29:55 - 37:24 Traditional Buy- When? 
37:32 - 45:14 Creative & Dynamic Side Of Things- NBA 

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - 

Podcast Breakdown: 

00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem 
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape 
31:58 - 44:30 Catherine’s Career Journey 
45:00 - 48:00 Ending Remarks & Takeaways

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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast

00:00 - 02:27 Introducing Jesse Miller 
02:34 - 08:23 Good Life Clothing 
08:28 - 10:03 Aaron Rogers 
10:34 - 12:26 Colors and Consumers 
12:32 - 16:01 Socials and Influencers 
16:08 - 18:00 Working With Big Brands Early On 
18:05 -21:27  Focusing on Data 
21:30 - 26:34 How We Speak To Consumers 
26:41 - 30:25 Revenue Growth 

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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at  Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon

00:00 - 06:04 Introducing Kay Vizon 
06:08 - 09:50 Kay Finding Her Calling 
09:59 - 12:18 Innovating With Kroger 
12:28 - 25:42 Kay's Journey 
25:51 - 33:44 Target Audience Within The Grocery 
33:48 - 40:42 AI In Partnership and Ads 
40:45 - 46:20 Evolution of the Grocery Store 

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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience. 

Podcast Breakdown

00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement  
16:50 - 24:00 Relevant Creative Messaging 
24:12 - 29:00 People are Emotionally Driven not Automation Driven 
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting 
41:50 - 49:20 Importance of Gratitude

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In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown 

00:00 - 01:22 Meet Laylah Funk 

01:25 - 05:58 Career Path to Creative Copywriting 

06:00 - 13:00 Who is Adore Me & Their Mission

13:02 - 21:43 Creative Copywriting & Brand Voice 

21:45 - 34:55 BCorp, GAME Program, & Communicating Sustainability

35:00 - 39:17 Staying in Tune with Pop Culture 

39:20 - 46:00 Influencer Culture 

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:00 - 01:30 Introducing Langston Galloway 
01:33 - 05:12 Galloway's Path 
05:17 - 07:46 Galloway's Sneaker Journey 
07:55 - 16:00 Not Being Drafted 
16:08 - 20:52 Signing With The New Orleans Pelicans 
20:58 - 24:46 Langston's Brand On Social Media 
24:51 - 29:47 Sneaker Drops 
29:52 - 40:22 Langston's Shoe- Ethics Brand