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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu

Podcast Breakdown

00:00 - 03:00 Meet Charles Ifegwu
03:00 - 10:00 Charles' Background
10:00 - 15:30 Partnership
16:00 - 20:00 The Fifth and Storytelling
20:00 - 30:00 Influence
35:00 - 38:00 Involvement in the Conversation
43:00 - 53:00 Diversity and authenticity

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In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.

Podcast Breakdown

00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development 
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion

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In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake,  EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here -
https://programmatic.lamar.com/posts/denise-shewmake

Podcast Breakdown
 
00:00 - 4:31 Meet Denise Shewmake
5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH
18:51 - 26:04 Leadership Style, Strategy, and Accomplishments
26:05 - 32:39  Shaping the Future for Future Leaders
33:10 - 39:36 Work-Life Balance at Lamar
39:44 - 43:50 Treasuring Every Moment
43:55 - 45:10 Generational Blessings

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In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.

Podcast Breakdown

00:00 - 01:00 Introducing Programmatic Team 
01:07 - 03:27 Favorite or Least Favorite 2023 Trend 
03:30 - 07:31 Career Highlight From the Year 
07:41 - 09:32 Hopes & Goals For 2024 
09:38 - 12:06 What Holiday Movie Best Represents The Team?
12:08 - 14:01 What Character Would You Be From a Holiday Movie? 
14:06 - 17:39 Funny Vacation Story 
17:44 - 21:42 Best and Worst Tech Gifts 
21:47 - 25:03 What Would Your Virtual Reality Experience Look Like?
25:08 - 26:43 This or That? 
26:45 - 28:05 Thank YOU

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Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok. 

Podcast Breakdown

00:00 - 02:00 Meet Adrienne Lahens
02:00 - 07:00 Lahens' Background
08:00 - 17:00 What is the Creator Economy?
17:00 - 20:00 Changes in Influencer Marketing
20:00 - 28:00 TikTok Creator Marketplace
28:00 - 34:00 Involvement with the Middle Man
34:00 - 39:00 Key Highlights of TTC
39:00 - 43:00 What it means to be a creator?
43:00 - 46:00 Global Accessibility

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In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

Podcast Breakdown

00:00 - 01:30 Meet Tulani Andre
02:00 - 14:00 Andre's Journey
14:00 - 20:00 Evolution of Social Media
20:00 - 22:00 Innovation
22:00 - 27:00 Linear TV and Streaming
28:00 - 32:00 Thinking Differently
30:00 - 36:00 Cultivating Adventure
36:00 - 46:00 Advertising by having conversations
46:00 - 48:00 User Generated Content

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In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

00:00 - 03:42 Introducing Robert Gottlieb 
03:49 - 05:30 The Film Industry 
05:35 - 08:09 Creative Mindset in Advertising 
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing 
09:59 - 16:03 Capturing New Fans 
16:10 - 19:01 Competitive Nature and Prime Time 
19:11 - 23:10 Evolution of Advertising and Its Impact 
23:20 - 28:41 Importance of OOH 
28:22 - 31:21 NFL 
31:27 -  34:06 Selling Ads- Pregame & Postgame  
34:30 -  41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert  

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In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

Podcast Breakdown

00:00 -  03:30 Meet Charlie Lamar
03:30 - 05:30 Growing Up and Billboards
5:30 - 10:00 The story of Lamar
10:00 - 14:00 Lamar and the Mid-markets
14:00 - 25:00 Charlie Lamar's Beginnings in Lamar
25:00 - 30:00 Charlie Lamar and the company growing
30:00 - 36:00 Looking Back
36:00 - 44:00 Pivotal Points in Lamar History
44:00 - 49:00 Thoughts on the OOH Advertising Industry Now
49:00 - 51:00 Giving Back

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In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. 

Podcast Breakdown

00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media
5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google
12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media
19:55 - 25:09 Stephanie Gutnik, Global Chief Strategy Officer at Billups
25:15 - 32:21 Mikhail Damiani, Co-Founder at Blue Bite
32:30 - 35:28 Scott Fiaschetti, Senior Executive at Geopath
35:35 - 40:12 Alejandro Claboirne, Executive Director at Mediahub
40:18 - 49:31 James Denman, SVP of Global Strategy at Esprit
49:39 - 57:42 Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running

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In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

Podcast Breakdown

00:00 - 07:00 Meet Adam Ochman
07:00 - 09:00 Evolution of Content
09:00 - 11:00 Getting comfortable being uncomfortable
11:00 - 17:00 What is TripAdvisor?
17:30 - 20:00 TripAdvisor and the data behind it
20:00 - 24:00 AI interactions
24:00 - 28:00 Authenticity of the TripAdvisor Community
28:00 - 30:00 Vendor Side of the Community
34:00 - 43:00 Culture
43:00 - 45:00 What's next?