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Digital & Dirt
Digital & Dirt episodes
- Season 4 Wrap-Up
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Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!
Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!
00:00 - 00:48 Welcome Back
00:51 - 03:00 Reflecting on Highlights3 min - Discovering Bermuda’s Culture and Connection with Jamari Douglas
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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas
Podcast Breakdown
00:00 - 05:00 Meet Jamari Douglass
04:30 - 06:30 Japan
06:30 - 14:00 Bermuda Life and Culture
14:00 - 22:00 Allure of Bermuda Tourism
22:00 - 27:30 Best Time/Holidays during the year
27:30 - 30:00 After Graduation
30:00 - 38:00 Challenges and authenticity
38:00 - 49:00 Types of Media Usage
49:00 - 54:00 OOH and Storytelling55 min - Brewing Success: Blending Brand Building and Performance Marketing in the Appliance Industry with Maria Colon
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Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing44 min - Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince
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In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince
Podcast Breakdown
00:00 - 11:00 Meet Jennifer Prince
11:27 - 22:00 Twitter and the Los Angeles Rams
22:00 - 29:00 Content Creation
29:00 - 35:00 Virtual Experience
35:00 - 46:00 Women in Tech and Sports
46:00 - 50:00 Your Network at work50 min - Unlocking Brilliance about Personal Branding and Likeability with Dr. Tommy Karam
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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam
00:00 - 05:26 Introducing Tommy Karam
05:30 -09:06 Evolution of Athletes & Brands
09:15 - 15:07 NIL
15:23 - 16:23 Olivia Dunne
16:51 - 22:37 Influencer Evolution
24:37 - 27:37 Personal Branding
27:47 - 29:02 What LSU Has To Offer
29:08 - 37:52 Tommy's Experience With Shaq
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact55 min - Unleashing Growth and Embracing Partnerships in the World of OOH Advertising with Laura Brandes
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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes
00:00 - 4:00 Introducing Laura Brandes
4:08 - 7:18 Being A Sponge and Learning
7:26 - 9:37 Importance Of Slowing Down
9:45 - 18:07 Competitive Nature
18:11 - 29:50 Structure Up & Down
29:55 - 37:24 Traditional Buy- When?
37:32 - 45:14 Creative & Dynamic Side Of Things- NBA46 min - Navigating Fragmented Brand Marketing in the Digital Age with Catherine Schenquermen
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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -
Podcast Breakdown:00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape
31:58 - 44:30 Catherine’s Career Journey
45:00 - 48:00 Ending Remarks & Takeaways49 min - The Power of the Perfect T-Shirt: How to Fuel Growth for Newly D2C Brand with Jesse Miller
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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast
00:00 - 02:27 Introducing Jesse Miller
02:34 - 08:23 Good Life Clothing
08:28 - 10:03 Aaron Rogers
10:34 - 12:26 Colors and Consumers
12:32 - 16:01 Socials and Influencers
16:08 - 18:00 Working With Big Brands Early On
18:05 -21:27 Focusing on Data
21:30 - 26:34 How We Speak To Consumers
26:41 - 30:25 Revenue Growth31 min - Leveraging Data and AI to Drive Sales Through Personalized Marketing with Kay Vizon
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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon
00:00 - 06:04 Introducing Kay Vizon
06:08 - 09:50 Kay Finding Her Calling
09:59 - 12:18 Innovating With Kroger
12:28 - 25:42 Kay's Journey
25:51 - 33:44 Target Audience Within The Grocery
33:48 - 40:42 AI In Partnership and Ads
40:45 - 46:20 Evolution of the Grocery Store47 min - Revealing the Truths about Cultural Advertising and Audience Segmentation with Albert Thompson
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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience.
Podcast Breakdown00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement
16:50 - 24:00 Relevant Creative Messaging
24:12 - 29:00 People are Emotionally Driven not Automation Driven
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting
41:50 - 49:20 Importance of Gratitude51 min
About Digital & Dirt
From the publisher's feed
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies.…
Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.