Digital & Dirt

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In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.

Podcast Breakdown:

00:00 - 09:12 Introducing Leili Riegel 

09:20 - 19:22 Evolution of PR

19:29 - 27:38 Leili’s Next Steps

27:46 - 38:04 How Nestle Evolves With Consumers

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In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.

Podcast Breakdown

00:00 - 09:17 Introducing Avery 
09:32 - 14:00 Taking It Worldwide 
14:12 - 23:39 All About Vayner3 
23:46 - 41:00 Staying Ahead of the Trends
41:40 - 48:21 POV on Digital Reality 

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In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. 

Podcast Breakdown

00:00 - 15:05 Dance Team to Media Career
15:10 - 22:07 The Ultimate Change in Jenny’s Career
22:21 - 33:00 How Jenny Got To Influencer 
33:51 - 58:09 Evolution of the Media & Influencers

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In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. 

Podcast Breakdown

00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way 
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business

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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 
17:06 -  28:00 Authenticity with Bridges Consumer Healthcare 
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 
40:50 - 44:20 The Medium Becomes The Story 
44:30 - 49:23 Shifting The Creative Message 

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In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Podcast Breakdown

00:00 - 03:50 Introducing Nicole McCormack  
03:53 - 16:30  Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 
40:44 - 52:55 Live Streaming and Shared Brands 

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In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.

Podcast Breakdown

00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition 

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This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

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In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. 

Podcast Breakdown
 
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation 
09:58-15:28 Scaling BabyCenter and Modern Branding 
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting' 
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role  

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In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

00:00 - 05:20 Introducing Brigette Wolf 
05:25 - 09:43 Constant Pushback 
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi 
16:18 - 18:54 My Mochi's End Goal & Educating Consumers 
18:57 - 20:34 Influencers 
21:04 - 24:21 Scrappiness 
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King 
34:19 - 44:07 Managing and Leading 
44:12 - 46:54 Certified Sailing Instructor