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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

Podcast Breakdown

00:00 - 02:59 Introducing Aric and Alec Avedissian 
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar 
11:05 - 13:14 One of One 
13:26 - 14:36 Difficulties & Roadblocks 
14:41 - 15:50 Vendor Side of OOH 
15:55 - 19:04 Shark Tank Experience 
19:31 - 24:49 E Commerce 
24:36 - 28:55 Colors Customers Want/Products 
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform 

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In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

Podcast Breakdown

00:00 - 04:00 Meet Lina Maggi
04:00 - Journey to Out of Home

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In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

00:00 - 02:13 Introducing Casey Baker 
02:37 - 04:13 Live Dancers on a Billboard 
04:23 - 10:35 Ad Industry 
11:15 - 15:20 Wild Ideas With Big Brands 
15:27 - 21:01 MLB Live Scores 
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview 
32:05 - 25:20 Challenges When Pitching To Brands 
35:30 - 40:02 Importance of CTV 
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice 

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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew


00:00 - 02:37 Introducing Marc Bartholomew 
02:44 - 03:56 Youth Premiere League Soccer 
04:08 - 07:08 Internship and Early Experience 
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms 
13:00 - 16:25 Creative Dynamic Content Team 
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education 
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike 
29:46 - 36:51  Measurement 
37:10 - 39:46 Fake Ads 
39:48 - 42:01 What Else Excites Marc and the Brands He Works With? 
42:13 - 43:18 Three Kidneys 
43:23 - 44:17 Thank You Marc

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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data 
09:47 - 15:48 Impacts of Tech and Cultures Globally 
15:45 - 20:12 Early Job stages 
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer 
33:36 - 34:01 ARound 
34:53 - 38:58 Own Technology Within the Agency 
39:01 - 42:36 Advice to Publishers 
42:44 - 49:53 What Media Owners Need to Focus On 

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In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas


00:00 - 10:50 Introducing Claudia Damas & Getting Started 
10:58 - 13:54 Multicultural Division Launch 
14:00 - 21:02 The Latin Culture 
21:09 - 23:58 The Caribbean and Latin America 
24:05 - 33:31 Transition from WPP to Altermark 
33:36 - 35:45 Photography and Videography Within OOH
35:58 - 37:57 Advice to Publishers and Agencies 
38:07 - 42:55 Advice to Males and Females Working In OOH 

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In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

00:00 - 05:19 Introducing Sade Balogun 
05:27 -09:28 Marketing Experiences From Past Jobs 
09:35 - 14:04 Day to Day at Peloton 
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study 
22:38 - 24:27 @GlowMD 
24:35 - 30:41 Self Care & Self Worth 
30:49 - 31:18 Vacation- First Day Back 
31:30 - 37:45 Advice on Managing a Team 
37:51 - 46:34 Peloton Relaunch 

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To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!

00:00 - 10:19 Introducing Kevin Reilly Jr. and Lamar Background 
10:30 - 14:24 Sean and Kevin - Lamar Brothers 
14:28 - 16:40 Choosing To Work For Your Dad, Kevin 
16:46 -19:38 Hurricane Duty 
20:08 - 24:59 Digital Billboard Decision 
25:10 - 30:06 Is Consolidation Key?
30:10 - 31:01 Energy Saving & Risk  
31:15 - 35:52 Kevin Reilly Jr. Passion 
35:39 - 40:13 Transitioning with Your Brother 
40:20 - Public Company and Who Lamar Is
46:11 - 48:13 Wrap Up and What's Next

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Season 4 Wrap-Up: Reflections, Milestones, and Exciting Teasers!

Join us for a thrilling conclusion to an incredible season of the Digital & Dirt podcast! From captivating discussions on the latest advertising trends and meaningful conversations, we've had a blast sharing it all with you. Stay tuned, as we'll be back before you know it. Thank you all for joining us on this remarkable journey. And don't forget, you can always revisit previous episodes and seasons whenever you want!

00:00 - 00:48  Welcome Back 
00:51 - 03:00 Reflecting on Highlights

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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas

Podcast Breakdown

00:00 - 05:00 Meet Jamari Douglass
04:30 - 06:30 Japan
06:30 - 14:00 Bermuda Life and Culture
14:00 - 22:00 Allure of Bermuda Tourism
22:00 - 27:30 Best Time/Holidays during the year
27:30 - 30:00 After Graduation
30:00 - 38:00 Challenges and authenticity
38:00 - 49:00 Types of Media Usage
49:00 - 54:00 OOH and Storytelling