In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. 

Podcast Breakdown

00:00 - 5:32 François de Gaspé Beaubien, Chairman & CCO at Zoom Media
5:40 - 12:16 Kira Rich, Global Senior Product Marketing Manager at Google
12:25 - 19:47 Craig Benner, Founder & CEO at Accretive Media
19:55 - 25:09 Stephanie Gutnik, Global Chief Strategy Officer at Billups
25:15 - 32:21 Mikhail Damiani, Co-Founder at Blue Bite
32:30 - 35:28 Scott Fiaschetti, Senior Executive at Geopath
35:35 - 40:12 Alejandro Claboirne, Executive Director at Mediahub
40:18 - 49:31 James Denman, SVP of Global Strategy at Esprit
49:39 - 57:42 Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman

Podcast Breakdown

00:00 - 07:00 Meet Adam Ochman
07:00 - 09:00 Evolution of Content
09:00 - 11:00 Getting comfortable being uncomfortable
11:00 - 17:00 What is TripAdvisor?
17:30 - 20:00 TripAdvisor and the data behind it
20:00 - 24:00 AI interactions
24:00 - 28:00 Authenticity of the TripAdvisor Community
28:00 - 30:00 Vendor Side of the Community
34:00 - 43:00 Culture
43:00 - 45:00 What's next?

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

Podcast Breakdown

00:00 - 07:00 Ly Tran
07:00 - 15:30 Stacey Fairbanks
15:30 - 20:00 Trevor Jones
21:00 - 27:30 Melanie Travis
27:30 - 36:00 Janina S.
36:00 - 40:00 Kasey Baker
40:00 - 50:00 Lucy and Danielle
50:00 - 59:30 Seth Oilman
60:00 - 01:06:00 Mary O'Brien
01:06:00 - 01:13:00 Kristy Schlepp
01:13:00 - 01:21:00 Brian Rappaport

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.

Podcast Breakdown

00:00 - 08:00 Meet Mani Schlisser
08:00 - 12:00 Perspectives and Culture
12:00 - 25:00 Questioning Things, 'Why?'
26:00 - 34:00 The Process and Communication
34:30 - 45:00 Complexity of Today's Media
45:00 - 54:00 Out of Home

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian

Podcast Breakdown

00:00 - 02:59 Introducing Aric and Alec Avedissian 
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar 
11:05 - 13:14 One of One 
13:26 - 14:36 Difficulties & Roadblocks 
14:41 - 15:50 Vendor Side of OOH 
15:55 - 19:04 Shark Tank Experience 
19:31 - 24:49 E Commerce 
24:36 - 28:55 Colors Customers Want/Products 
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform 

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -
programmatic.lamar.com/posts/lina-maggi

Podcast Breakdown

00:00 - 04:00 Meet Lina Maggi
04:00 - Journey to Out of Home

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

00:00 - 02:13 Introducing Casey Baker 
02:37 - 04:13 Live Dancers on a Billboard 
04:23 - 10:35 Ad Industry 
11:15 - 15:20 Wild Ideas With Big Brands 
15:27 - 21:01 MLB Live Scores 
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview 
32:05 - 25:20 Challenges When Pitching To Brands 
35:30 - 40:02 Importance of CTV 
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice 

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew


00:00 - 02:37 Introducing Marc Bartholomew 
02:44 - 03:56 Youth Premiere League Soccer 
04:08 - 07:08 Internship and Early Experience 
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms 
13:00 - 16:25 Creative Dynamic Content Team 
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education 
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike 
29:46 - 36:51  Measurement 
37:10 - 39:46 Fake Ads 
39:48 - 42:01 What Else Excites Marc and the Brands He Works With? 
42:13 - 43:18 Three Kidneys 
43:23 - 44:17 Thank You Marc

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data 
09:47 - 15:48 Impacts of Tech and Cultures Globally 
15:45 - 20:12 Early Job stages 
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer 
33:36 - 34:01 ARound 
34:53 - 38:58 Own Technology Within the Agency 
39:01 - 42:36 Advice to Publishers 
42:44 - 49:53 What Media Owners Need to Focus On 

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas


00:00 - 10:50 Introducing Claudia Damas & Getting Started 
10:58 - 13:54 Multicultural Division Launch 
14:00 - 21:02 The Latin Culture 
21:09 - 23:58 The Caribbean and Latin America 
24:05 - 33:31 Transition from WPP to Altermark 
33:36 - 35:45 Photography and Videography Within OOH
35:58 - 37:57 Advice to Publishers and Agencies 
38:07 - 42:55 Advice to Males and Females Working In OOH