Digital & Dirt

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In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 7:43 Early Career
7:46 - 11:33 Sculpting
16:18 - 25:34 Educating the creative world
27:55 - 29:25 Approach to always saying yes
30:00 - 35:40 Evolution of the OOH space
35:41 - 38:01 Using data to make informed creative decisions
38:36 - 46:33 OOH screens make a community
47:55 - 49:52 Digital age and the future of "community"

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Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!

Learn more by visiting programmatic.lamar.com!


00:00 - 00:51 Introducing John Pogachar 
01:02 - 04:03 The Movement 
04:09 - 05:37 Vision Coming To Life/Working With Lamar
05:44 - 06:07 Message Evolving
06:16 - 08:11 Billboard Impact 
08:17 - 08:49 Amplification OOH
08:51 - 09:16 The "Why?" Behind The Billboard 
09:17 - 10:02 Love Yourself More! 
10:04 - 11:22 How Can People Help? 

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In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 8:06 Career Timeline
8:07 - 20:05 What makes Lamar Special
20:09 - 24:12 The Importance of Family
24:28 - 29:30 Persevering during COVID-19
29:30 - 33:10 The Golden Age of Advertising
33:35 - 37:52 What's Next?

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Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!

Learn more about Lamar Advertising at lamar.com


00:00 - 2:37 Looking Back 
2:42 - 2:50 Looking Forward to Next Season
2:52 - 3:05 Thanks For Listening

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In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. 

0:00 - 18:22 Values of leadership
18:23 - 24:22 Predict
24:23 - 31:17 Pivot
31:20 - 36:47 Adapt
36:52 - 43:26 Change

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Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer. 
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire

00:00 - 01:00 Intro 
01:07 - 02:11 Favorite Campaign 
02:15 - 04:03 Looking Forward Into 2022
04:06 - 0:4:55 Most Memorable Holiday Campaign 
05:00 -05:57 Favorite Holiday Film 
06:01 - 06:34 Outro

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

00:00 - 2:09 Introducing Barry Frey 
2:24 - 11:17 Starting in DOOH
11:21 - 11:45 NBA.com 
11:50 - 12:32 Lamar 20 Years of DOOH
12:57 - 14:06 Sci-Fi Channels
14:30 - 22:24 Challenges Barry faced 
12:42 - 28:44 Education on Technology
28:55 - 34:38 Authenticity 
34:43 - 36:21 Fridge Surfing
36:31 - 38:19 Summit 
38:23 - 40:38 Be More Like Barry 

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities. 

00:00 - 7:32 Career path
7:42 - 10:50 OAAA
10:50-  21:15 The importance of OOH
21:53 - 35:17 Apple's privacy update
35:17 - 42:05 The future of OOH

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. 

00:00 - 7:18 Roey's career
8:09 - 10:36 What is the Metaverse
10:55 - 26:24 All things Metaverse
26:45 - 43:41 Advertising in the Metaverse

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.

00:00 - 10:01 Early Career & Success
10:14 - 12:33  Role at OMnet
12:51 - 22:32 How Brands Use OOH
22:57 - 41:19 Importance of a Strong Media Mix
41:47 - 44:18 New York Ad Club

The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/