Digital & Dirt

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate. 

00:00 - 7:32 Stephanie's Early Career
7:34 -15:49 Creating Opportunity
15:51 - 18:59 Global Head of DOOH at Yahoo
19:01 - 36:52 Importance of Omnichannel and DOOH
36:55 - 41:03 Doctoral Research

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In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years. 

00:00 - 08:28 Lamar Sales School
09:19 - 12:34 Developing Sales Techniques
12:36 - 20:27 Evolution of Advertising
20:31 - 25:16 Sales Response to Covid-19
25:35 - 28:16 Biggest Challenges

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In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public. 

Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. 

00:00 - 3:30 Early Career
8:58 - 11:24 Titan
17:24 - 22:29 LinkNYC
22:58 - 32:19 Place Exchange

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory. 

00:00 - 10:57 The Idea of DOOH
11:47 - 23:43 Evolving and Challenges
24:10 - 26:27 The NOC
27:41 - 30:21 Competition
30:46 - 36:42 The Future of the Industry

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the future holds for Colossal.

00:00 - 9:48 Career Path & Advice
9:56 - 14:01 History of Colossal
14:08 - 17:38 Evolving/Beyond Advertising
18:33 - 29:14 Overcoming Challenges
29:21 - 31:33 Future of Colossal

Colossal Campaigns:
Snickers
Stella Artois
Freeform
Banksy
Scholastic
The Gucci Wall NYC
Colossal Book

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.

00:00 - 8:38 Beginning Grand Visual
8:58 - 13:32 Dynamic Campaigns
13:46 - 18:11 Interactive Campaigns
18:31 - 28:22 Favorite Grand Visual Campaigns
28:53 - 33:55 Pros, Cons & Challenges with OOH
34:04 - 35:49 Future of Out of Home

Google Maps USA :
Campaign
Vimeo

Google Play Music:
Campaign
Vimeo

O2 (Bubl):
Campaign
Vimeo

My Disney Side (Shadow):
Campaign
Vimeo

Lynx - Angel Ambush:
Campaign
Vimeo 

Pepsi Max
Campaign
Vimeo

Ted Lasso Apple TV+ 

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home. 

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

00:00 - 00:47 Introducing Mikhail Damiani 
00:50 - 10:07 How Mikhail Got Started 
10:10 - 16:38 Mobile with OOH
16:40 - 22:00 QR Codes
22:12 - 35:40 Interacting with Products
35:52 - 45:12 Deeper Into Collectables 
45:21 - 48:14 Thanking Mikhail and His New Podcast

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In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

00:00 – 8:48 Creating Invite Media
8:50 – 10:00 Selling to Google
0:18 - 17:54 Starting Vistar Media
17:54 - 27:30 Start-up Struggles & Successful Practices
27:30 – 35:25 Company Culture
35:25 - 37:33 Michael's Motivation
37:50 - 42:10 Future for Programmatic Out of Home

To learn more check out - https://www.lamar.com/digitalanddirtpodcast

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In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.

00:00 - 5:40 Career Background
5:40 – 14:40 Lamar Career Evolution
14:43 – 21:30 Lamar Culture
22:34 – 27:22 Lamar Investments
28:00 – 41:40 Future of OOH

To learn more check out - https://www.lamar.com/digitalanddirtpodcast