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In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 8:09 Media Village (Mad Men)
8:10 - 9:54 Cutting through the clutter
9:55 - 15:10 Media Diversity
15:11 - 23:39 Evolution of Advertising (Metaverse)
23:40 - 28:48 Retail Media
28:49 - 32:52 The Future of Men

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In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:00 - 9:10 His journey
9:11 - 13:44 Being mentally present
13:45 - 18:22 Entrepreneurship
18:23 - 22:00 F-45
22:01 - 26:04 Cards & Culture
26:05 - 36:05 NIL
36:06 - 48:14 NFTs

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In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:00 Pivoting during Covid
7:01 - 13:13 Her Journey
13:14 - 15:27 "People first" Leadership
15:28 - 19:20 Sustainability
19:21 - 33:00 Transformation & Talent

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In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 -  4:19 His journey
4:20 - 8:55 Emerging Channels at The Trade Desk
8:56 - 13:34 Gaming
13:35 - 15:38 Why DOOH?
15:38 - 23:31 OOH Education
23:50 - 28:36 Optimization
29:02 - 32:40 Staying focused
32:41 - 37:20 Mental toughness in the workplace

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In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 12:33 How Craig got Started
12:40 - 21:06 Accretive Outcome Analytics
21:22 - 23:20 How to have the 1-to-1 Convo
23:28 - 28:53 IOS14
28:54 - 33:34 How Measurement Leads to More spending
33:35 - 39:05 Realtime Optimization

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In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing.  Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:17 Meet Matthew & Kristin
4:18 - 8:30 Forbes 30 Under 30
8:32 - 11:45 Creative Partnership
11:46 - 16:43 Personal Creative Projects
16:44 - 27:20 New-age Social Media Usage
27:21 - 35:34 Influencer Partnerships/"The Charli"
35:40 - 38:02 Emerging Mediums
38:03 - 42:07 OOH Campaigns & Education

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 In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 4:50 Firehouse Agency
5:15 - 7:37 Strategy & Creative
7:38 - 10:30 Small is the new big
10:51 - 14:37 Becoming part of The Machine
14:52 - 19:13 The creative process
19:30 - 26:58 Data usage & the omnichannel approach
27:05 - 30:36 Stripes
31:05 - 34:36 Educating yourself on a new medium
35:20 - 40:00 Automation

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In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 3:36 Being a pizza boy & working at Lamar
3:37-9:05 RPM
9:06 - 13:54 The employees
14:11 - 20:06 Staying Relevant
20:30 - 31:56 The Importance of advertising
33:00 - 37:22 Innovation

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In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 9:18 His Journey
9:20 - 16:23 House of Hype
16:48 - 27:39 Why did you leave?
27:48 - 33:50 About Milk Money
33:56 - 44:45 Campaign Highlights

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In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of.  Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com

00:00 - 3:52 Intro to OOH/Modeling Career
3:53 - 7:16 Arteriovenous Malformation
7:17 - 10:30 Changed Life Perspective
10:40 - 17:18 Career Breakdown
17:24 - 19:50 Who is COMMB
19:51 - 23:52 OOH in CAN vs USA
23:53 - 32:04 Handling challenges in OOH
32:05 - 34:30 Looking to the Future