Digital: Disrupted

On this week’s episode, Paul is joined by Rocket Software CMO Barbara Goose for a conversation around the power of data as a marketer. Barbara and Paul discuss the evolution of marketing and how marketing teams are responsible for using data to put relevant solutions in front of the right customers at the right time. Barbara also shares insight on how to lead productive teams and help employees be more successful in their roles. Prior to joining Rocket, Barbara served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend. Before working at John Hancock, she was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource.  Follow her on LinkedIn and be sure to follow Paul and Rocket Software.  

There’s so much digital fatigue – everyone is online, all the time – and the one thing that’s consistent is our physical reality. Direct mail might be something you just associate with junk mail, but it’s increasingly becoming a tool for businesses to reach their consumers outside of the digital space. In this week's episode, Paul sits down with Ryan Ferrier to discuss how a channel that's long been seen as dated can be revitalized to help drive business forward.

Ryan currently serves as COO at Lob, a direct mail automation platform with a goal of automating direct mail and address verification so modern business can move faster. Ryan became COO after serving as CRO for nearly 3 years. His specialty is building growth stage startups as an executive leading revenue growth and business operations. Ryan has been a co-founder and C-Level executive at multiple successful startups with exits to Microsoft, Zynga, and Appen. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.  

You can also learn more about Lob here.

Subscription-based business models in B2B settings have upended tech over the past decade. In order for these businesses to thrive and drive revenue, Customer Success as a business function plays a critical role. In this week’s episode, Paul and You Mon Tsang discuss the critical metrics for Customer Success teams to be aware of in order to properly measure customer health. You Mon Tsang is the founder and CEO of ChurnZero. Before ChurnZero, he was the CMO of Vocus (now Cision) and CEO of its marketing automation business unit, OutMarket.  He is a serial entrepreneur, having founded four software companies, including ChurnZero, Biz360, Engine140 and Milktruck. All of his previous companies have had successful exits. Follow him on Twitter and be sure to follow Paul and Rocket Software.  

Data is critical – but it’s not everything. In this week’s episode, Paul talks with Rishad Tobaccowala about the importance of data and having people in your organization who can marry that data with storytelling and insights to drive an organization forward. Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data published by Harper Collins. Additional writings can be found on his website: The Future Does Not Fit in the Containers of the Past, read by 25,000 leaders around the world. Rishad was most recently the Global Strategist and Chief Growth Officer of the 80,000-person marketing and business transformation Publicis Groupe and has been named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” Follow him on LinkedIn and be sure to follow Paul and Rocket Software.  

This week, Paul jumps back in for part two of his conversation with Jay Goldman. Jay and Paul discuss what to do if you’re frustrated by the slow pace of change in your organization and the importance of enterprise orchestration. If you haven’t yet, listen to part one here.

Jay Goldman is a co-founder and CEO of Sensei Labs and New York Times best-selling author of The Decoded Company. For nearly 20 years, he has been focused on technology, design and the art of leadership. Sensei Labs is Jay’s second tech start-up success, as he also co-founded and led Radiant Core. Additionally, he took on leadership roles as the head of marketing at Rypple and managing director at Klick Health. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.  

On this week’s episode, Paul is joined by Jay Goldman for a conversation around enterprise orchestration and how to best align people, processes, and technology in 2022 and Jay's best-selling book, The Decoded Company. Jay Goldman is a co-founder and CEO of Sensei Labs and a New York Times best-selling author. For nearly 20 years, he has been focused on technology, design and the art of leadership. Sensei Labs is Jay’s second tech start-up success, as he also co-founded and led Radiant Core. Additionally, he took on leadership roles as the head of marketing at Rypple and managing director at Klick Health. Follow him on LinkedIn and be sure to follow Paul and Rocket Software

Paul is joined by Bruce Daley for a conversation around the disruptions that happen during digital transformation. Digital transformations often lead to unclear organizational power structures. This blurring of boundaries can be seen as a black swan – an unpredictable event that typically has extreme consequences – that can pose a threat to organizational hierarchies, but it doesn’t have to. Bruce follows business-to-business (B2B) revenue growth companies in the Customer Experience & Commerce practice at 451 Research, a part of S&P Global Market Intelligence. Prior to joining S&P Global Market Intelligence, he followed an untraditional career path in law, programming, sales, consulting, finance and marketing for firms like Sherman & Howard, Bain & Company and Oracle. He is also the founder of The Siebel Observer, a publication read in 40 countries. He has written two books, Where Data Is Wealth: Profiting from Data Storage in a Digital Society and Minting Content: 7 Rules for Confidently Coining Market Content, to help industry executives create value with data and content. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.  

Paul is joined by Jonathan Silver for a conversation focused on how consumer data is used by corporations to create modern, personalized experiences and the shift toward increasing consumers’ ability to control their online data footprint. Jonathan is a life-long entrepreneur and the founder and CEO of Affinity Solutions, the authoritative source of truth for news outlets, not-for-profit, research firms and businesses in the U.S. and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision for Affinity is to transform data insights into experiences that improve people’s lives. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.  

Paul is joined by Steve Cadigan for part two of their two-part conversation around the future of work – or more specifically, the future of employees. Steve and Paul discuss why it’s critical that an organization’s leaders are involved in the human resources function of the business. Steve also shares why he thinks performance reviews are flawed and what companies should do instead. If you haven’t listened to part one, listen now. Steve Cadigan is one of Silicon Valley’s top talent gurus. He helped architect the culture at LinkedIn that allowed it to flourish against intense competition for talent during the period of the company’s largest growth. Steve is also an expert on organizational change having been recognized by the Wall Street Journal for building a world class acquisition integration team at Cisco in the 1990s- helping dozens of companies settle and thrive inside Cisco during periods of dramatic organization change. In addition, Steve was at the helm of the HR function for Cisco in Asia when an earlier pandemic, SARS, struck and panic ensued. Follow him on LinkedIn and be sure to follow Paul and Rocket Software

Paul is joined by Steve Cadigan for part one of their two-part conversation around the future of work. Steve breaks down the difference in how millennials treat the workforce compared to previous generations, prioritizing career security over job security. Steve Cadigan is one of Silicon Valley’s top talent gurus. He helped architect the culture at LinkedIn that allowed it to flourish against intense competition for talent during the period of the company’s largest growth. Steve is also an expert on organizational change having been recognized by the Wall Street Journal for building a world class acquisition integration team at Cisco in the 1990s- helping dozens of companies settle and thrive inside Cisco during periods of dramatic organization change. In addition, Steve was at the helm of the HR function for Cisco in Asia when an earlier pandemic, SARS, struck and panic ensued. Follow him on LinkedIn and be sure to follow Paul and Rocket Software