Digital Marketing for Humans

In this episode, I interviewed Angel Ribo, the CEO of The CEO Confidant. This man literally has traveled the world in his entire life, helping people start and grow their businesses. As if that’s not amazing enough, he is also fluent in a couple of languages.

Angel shares his journey of helping hundreds of CEOs internationally and what he learned from those experiences. He talks about supporting more than a thousand underprivileged kids in Latin America to become entrepreneurs using local resources through his organization called Wisdom for Kids.

In this episode, we discussed:

1. How he chose his brand when he left corporate America 5 years ago.
2. How every CEO and business is different.
3. The system of expansion and exposure that they use in growing different businesses.
4. His experience of not invoicing his past clients.
5. The elements he uses in branding answering the questions who do you want to serve and what you do for them.

Angel shares his goal of 1 million daily reach for his content, and we brainstorm on some ways to achieve it coming up with the following things to help him achieve that goal:

1. Instead of being on and off with the video content, keep it on.
2. Make reusable content. Make five bullet points, and each bullet point can be a potential video.
3. Use caption for accessibility and make it user-friendly for everyone.
4. Alternate caption and video post
5. Have a newsletter creating a funnel of people they can reach directly.

Connect and know more about Angel and Thew CEO Confidant here:

LinkedIn: https://www.linkedin.com/in/angelribo/

Instagram: https://www.instagram.com/theceoconfidant

Pinterest: https://pl.pinterest.com/angeletgaruda/

Facebook: https://www.facebook.com/Angel-Ribo-286015821824654/

Twitter: https://twitter.com/angeletgaruda

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube.

Karan shares how a disappointing experience at a networking event gave birth to the idea of his business. He talks about the importance of the environment to the growth of each individual. We had a productive brainstorm about some marketing ideas on how to achieve his goals for his business.

In this episode, we discussed:

1. The founding principle of Jube (Just Be) is that you are the average of the five people you surround yourself with.
2. How a bad experience at a networking event sparked the idea that eventually became Jube.
3. The mistake of underestimating the effect of the environment on a person.
4. Letting people handle things that you don’t want to do but are in their zone of genius.
5. The principle of who, not how.

As Karan shares the pivot that he is currently applying to his business, shifting from high ticket clients to serving more people at a more affordable price, we discuss the following things to help him achieve that goal:

1. Profit-sharing in exchange for more hands-on mentoring.
2. Create an environment such that the community has the "network effect."
3. Strengthen the community by giving roles to some of the members of the community.
4. Set of procedures where the community runs itself, and everyone is getting a platform to speak.
5. Set the vision and let it run, then check the gaps and find ways to improve.

Connect and know more about Karan and Jube here:

Instagram: https://www.instagram.com/letsjube/

Website: https://solopreneursuccessclub.com

LinkedIn: https://www.linkedin.com/in/karannl/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this episode, I had a chat with  Andrew Cabasso. He is the Founder of Postaga, a software tool that helps marketers connect and build a relationship with their audience through email outreach.

We talk about how business people can save resources in the long run by spending time validating their idea first with the target market. He also shares the benefits of having a co-founder rather than doing everything yourself. Listen up, and you will find a lot of value in this episode.

In this episode, we discussed:

1. How he taught himself to code and was able to code an app that helps find available time slots for delivery of groceries.
2. That great idea cannot be a business if no one is willing to pay for it.
3. Spending a lot of time validating the idea so you don’t waste your time developing a product that eventually will not sell.
4. His decision to have a co-founder who has skills that complement his and how it reduced the burden of being a start-up where you have to do a lot of things.
5. The importance of open communication when you work with someone.

As Andrew shares the things that he would want more time for, we discuss the following things to help him in that area:

1. Trusting and empowering your people as you delegate tasks to them.
2. Being a mentor through a feedback loop in the process of task approval.
3. Hiring the right people.
4. Building a diverse team not just in race but primarily in experience.
5. Experiment and keep going until you find what works for you. Keep in mind that what works today may not work tomorrow.

Connect and know more about Andrew and his company:

Website: https://postaga.com

Twitter: https://twitter.com/andycabasso

LinkedIn: https://www.linkedin.com/in/andrewcabasso/

Facebook Group: https://www.facebook.com/groups/GrowTogetherSEO/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this episode, I had a chat with Perry Baker, a two-time professional Rugby Player of the year awardee. He is the founder of Perry Baker, LLC, which is his personal brand. 

We talked about the Rugby Camps that he organizes on a consistent basis for those who want to learn more about the skills needed in Rugby sports. Listen up as we discussed the means and way to achieve his goal for these Rugby camps. Enjoy!

In this episode, we talk about:

1. How Perry started in Rugby and his personal journey of discovering his skills and became a part of a wonderful brotherhood of his teammates.
2. The sport Rugby and the variations of it.
3. The factors that helped him become a two-year, back-to-back awardee as the player of the year in Rugby.
4. How hard work and dedication played a significant role in his success.
5. Taking every opportunity that comes your way until such a time, you already have to weigh which of the opportunities will best take you to your goals.

As Perry shares with us his long term goal of turning his Rugby camps to different academy branches eventually, we discuss the following things to help him get closer to that goal:

1. Ask support from his friends and teammates to reach out in their hometowns and set up shop there.
2. Reach out to youth varsity initiatives and schools with rugby teams and talk to coaches to organize camps in their schools or districts.
3. Reach out to Rugby communities like clubs and organizations about setting up camps.
4. Set up a newsletter to constantly be in touch, even to those connections who have not said yes yet. So when the timing is right, it is easier to pitch again.
5. Creating more YouTube Content like live commentaries on games.

Connect and know more about Perry and his company:

Website: https://www.perrybakerrugby.com
 

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this episode, I chat with Bill O’ Brien, Owner of Apex Nutrition Group and a professional lacrosse athlete. Apex Nutrition Group was founded out of necessity as Bill became concerned with supplements and their effect on his own body as an athlete.

Bill shares his valuable learnings in entrepreneurship and the fascinating effects of supplements on your body, may you be an athlete or a regular person who wants to maximize nutrition for your well-being. Join us and enjoy!

In this episode, we talk about:

1. Lacrosse and some fascinating stories about it.
2. Bill’s journey from being a professional athlete and working in a tech company to becoming an entrepreneur, twice over.
3. When to fight for your passions and when to move on.
4. The importance of properly-dosed supplements to your body.
5. How athletes and even ordinary people can benefit from supplements.

As Bill shares with us his 5-year goals for his company, we discuss the following things to help him achieve those:

1. Find a way to include his brand in some of the other advertising that he makes.
2. Limit third-party advertising. Remember that you are competing for your audience’s attention span.
3. Explore other social media channels and have a newsletter focused solely on Apex Nutrition and hire a VA to handle them.
4. Go live on IG. Make a way to include Apex in third-party advertisements.
5. Create surveys and polls for customers, interact with them, ask questions.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this episode, I sat down with Ezra Goldman, Founder, and CEO of Upshift. Upshift is a fractional car subscription company that aims to revolutionize transportation in the urban setting. It has the convenience of having a car you can use every time you need it sans the hassle of maintenance.

We had an exciting throw of ideas on how to address current and future concerns for their business. Listen up and learn from this value-packed episode.

In this episode, we talked about:

1. The concept of the fractional subscription business, their system, and how it helps their members with the convenient transportation method.
2. Their vision of replacing car ownership with fuel efficiency, saving money, and eventually improving cities and the environment is their end goal.
3. How they came up with the business idea and how it transitioned to what it is now.
4. The improvements they are implementing like the app for members to make it easier for them to access the vehicles they need.
5. Being dedicated enough to your vision.

As Ezra shares with us their plans and concerns in their business, like parking constraints and availability, we brainstormed and came up with some interesting ideas and solutions:

1. Survey the users. They are the ones who know about their neighborhood, and therefore, their input can contribute a lot to solving concerns in the parking space.
2. Partnering up with apartment complexes for parking spaces.
3. Looking into churches as options for parking because they mostly are just full on Sundays.
4. Increasing availability through a more streamlined and efficient service experience.
5. Looking into better data and better technology to maximize parking capacity of certain areas.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

For this episode, our guest, Ian Eyberg, Co-Founder and CEO of NanoVMs, shares the intricate but fascinating world of software engineering and security.  His business insights and goals are inspiring and would definitely help many people, even those who are not tech-savvy.

In this episode, we talked about:

1. His journey in the business and how his being independent-minded led him to it.
2. Lessons he learned about spending time in pursuing goals and not wasting time.
3. How part of understanding knowledge is understanding the language and cultural background
4. What their company does and their company’s part in this whole gamut of the existing technology world.
5. A glimpse into the major software industry and how their company’s focus on running software faster and safer can make it better.

As Ian shares with us their current and long term goals, we dived right into marketing consultation and talked about the following:

1. Finding the right mix of high level messaging for economic buyers.
2. Participating in hackathons, either as a general participant or as a sponsor but mostly the sponsor route if they can how this can give them proper exposure and a connection with other businesses.
3. Sponsoring internal hackathons and joining Hacktoberfest.
4. Partnership with universities, especially their CS departments.
5. Creating a plug-in in retail stores, helping the non-tech savvy business owners. This will help them not only add revenue but also increase brand exposure and brand value.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

In this month's episode, we welcome Liz Mazzei, Director of Marketing at Provenance Meals, a health-focused meal delivery service.

In this episode, we talk about:

1. How they help their clients become the most amazing versions of themselves one delicious meal at a time. 
2. Different meal programs for different lifestyles.
3. The difference between detoxing from cleansing and infusing your body with nutrients.
4. Republic and their current equity-based crowdfunding campaign.
5. Partnerships in the health industry.

Liz shares with us her short-term and long-term goals for the company, and we discuss the following points:

1. Addressing the challenges in outsourcing their marketing.

2. Way of communication to make outsourcing more effectively.

3. The use of feedback and providing proper context to maximize outsourcing.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

For this episode, professional soccer player of Charlotte Independence and founder of Prime Focus Goalkeeping, Brandon Miller, talks about his journey from being a goalkeeper to establishing his business Prime Focus Goalkeeping. He shares with us the valuable lessons he learned that he could apply not only in soccer but also in business. You can also listen to his podcast, The Last Line: Soccer Podcast.

In this episode, we talk about:

1. How his business helps goalkeepers to have an easier path to success but understand that there are challenges along the way.
2. How one impacts his environment, that your attitude and work ethic affects people around you.
3. Focusing on your long term goals and using your position or identity for impact.
4. The importance of trusting people that they can do what they have to do.
5. How he thought that it would be easy to start a business but realized that it was not and how he addressed the challenges along the way.

We also discuss some strategies to take their marketing to the next level, and here are some of the points.

1. What to do when your target audience has no purchasing power.
2. Strategies for increasing brand awareness through PR.
3. Creating content for YouTube that will add more value to the target audience.
4. Augmentation of blog posts for a more mature audience.
5. Outsourcing and partnering with other brands and local shops to increase exposure to the market.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

For this episode, our guest, Antonia Richardson, is a dynamic woman who wholeheartedly took motherhood to the next level. Not only is she balancing her life as a mother and her career, but she is also helping other moms by journeying with them through motherhood. She hosts the podcast Talk Space&Co.

Her heart for service led her to spearhead a non-profit organization, MomSpace&Co, which helps bring resources to moms about motherhood, business, and life in general. 

In this episode, we talk about:

1. Her transition from being a reserved, quiet mom to being a very good person at connecting with other people and eventually becoming the founder of MomSpace&CO.

2. Her biggest lesson about protecting your brand and learning the concept of ownership.

3. How sharing your struggle will benefit both you and other people who might be going through the same thing.

4. How to navigate through your business doing it either part-time or full time.

5. Enjoying motherhood and being the best mom that you could be.

Antonia shares with us her short-term and long-term goals in her business, and we discuss here how she can achieve it through these points:

1. Different social media platforms, the role of each, and how to maximize it.

•  LinkedIn, its purpose, and what to post to drive the desired results
• Facebook group, how to utilize it, and how to get eventual partnerships in this platform
• Blogging, what it does, and creating content that will extend its reach not only locally but globally

2. The use of a newsletter and creating content that will deliver what you aim for.

3. How to pitch properly.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.