This episode features the magnificent Ciara Nolan. Ciara is the Brand Manager at Barry Group. Ciara talks about the challenges and strategies managing an alcohol lead business. She talks about applying her agency knowledge in working with clients and the innovations she is working on to improve the business. Ciara highlights her work in improving the business via stackadapt, a self-serve programmatic software. Another notable software she uses is Socialoloco, which allows posting on multiple social accounts and allows the business to run campaigns at a local level rather than a national level. Ciara provides so much value throughout and also suggests some excellent areas to upskill. A great episode for anyone in digital.

This episode features the wonderful Kellie Anne Molloy. Kellie is the Marketing Coordinator  at Uccello Designs. Kellie has several years of experience in developing brilliant website SEO, with a strong focus on onpage Kellie runs through her processes for success. Kellie highlights all the main Google resources as contributors to her work. Search console, the keyword planner in Ads, Google Trends and Analytics. She highlights for new content marketers in particular the added benefit of word clouds. Kellie also uses other platforms like Canva, Rev and Piktochart. Which led to us discussing the change in how we consume content. An excellent episode for any content marketer.

This episode features the insightful Paul Guy. Paul is the Marketing Director at Techfynder. Paul is a data-driven marketer who has a track record of identifying new emerging markets and the appropriate marketing platforms to use for them. Paul talks about his use of platforms like Hubspot/GA to make data-driven decisions. Using platforms like Telegram to drive new lead gen opportunities. His knowledge of macroeconomics and psychology helps the team scale whether that's identifying new talented staff or improving performance in departments. Paul also discusses his passion for sustainability and how Techfynder used recycled code in their work which for a finish has helped them build quicker and become more sustainable.

This episode features one of the best SEOs in Ireland, Luke Fitzgerald. Luke is a Freelance Digital Marketing Consultant who specialises in SEO, Content & Analytics. In this episode, Luke talks about everything you need to know in modern-day SEO. We start with the three pillars of search engine optimization which are technical, onpage, and offpage. We both share our secret softwares and insights into each one.  Examples include: Searchviu for technical SEO for areas like website migration. Ninja outreach, Pitchbox & buzzstream for outreach. Frase.io for AI content creation and on-page optimization. Lastly, app sumo for new softwares entering the market where you can get lifetime offers for cheap prices. We also talk about domains or subdomains for international SEO and the future of AI content in search. An excellent episode for any digital marketer.

This episode features the brilliant Lorna Keane. Lorna is Content Marketing Director at the leading audience insights company, GWI. In this episode, Lorna talks about content strategy, planning, and what she’s learned about growing a sustainable content machine. An emerging unicorn company headquartered in London, Lorna shares her experience working for an exciting high-growth business, and the role her team plays in generating pipeline, driving engagement and building a recognisable brand.

This episode features the social media genius Darragh McGinley. Darragh is the Senior Social Media Manager at Indeed.com. Throughout the show, Darragh draws on his experience and achievements. For example, he brought a social strategy and social content for the first time to the FAI during his time there. And now today he talks about constantly trying to find content which adds value to the audience at Indeed. SproutSocial is his go-to platform for data and we also discuss the responsibilities social media companies have in protecting their users. A great listen to anyone in social media marketing and interested in how social media at the top-level works.

This episode features the talented Trevor Murray. Trevor works as the Content Marketing Specialist at the PorterShed in Galway. Trevor focuses on creating high-quality organic content like - blog posts, social posts, emails & soon podcasts. He talks about identifying stories within the innovation building and always looking for press opportunities. Using social media hashtags like #journorequests he highlights it as an underutilised source. The real secret in his eyes is consistency. A great listen for any content creators.

This episode features Kaitlin Brozek the wonderful Marketing & Brand Manager at All About Kombucha. Kaitlin talks about the exciting journey of working at an SME in Galway. She draws on her graduate knowledge regularly and brings her positive energy to everything she does. Kaitlin highlights the importance of community building and how All About Kombucha is really establishing itself as a brand in the west of Ireland. Kaitlin talks about UX and UI and explains the F rule for websites. Speaking with Kaitlin it's clear All About Kombucha has a wonderful environment and definitely a business to keep an eye on.

An episode to really feel inspired from. Today we talk to the exceptional Jane Hayes. Jane Haynes is a Website Content Coordinator at University College Cork. With several years of experience in content creation, Jane finds herself in a wonderful role at UCC. Jane speaks about receiving many incredible academic research projects and creating content strategies from them in layman's terms. We discuss world-leading research in areas like Cancer Research and psychobiotics (how what we eat develops gut bacteria which can affect our mood). Jane perfectly explains the bite-size forms of content created from research, alumni collaborations and how canva/audacity are essential tools to her work.

This episode features the brilliant Francis Walshe. Francis is a successful freelancer who has found a great niche in legal content. A college background in law has given Francis an edge in creating legal content for many clients. He works out what questions are being asked to his clients and builds out high ranking content from those queries. We talk about content frequency and the assistance of tools like Grammarly and Hemingway.  To find content he used Neil Patel's ubersuggest and the importance of repurposing content. We also dive into the benefits of TikTok and how organisation is a large key to a freelancer's success.