Today we have on the show, the brilliant Gail Banim. Gail works at Lincoln Recruitment Specialists. Gail has been in the digital space for many years and has varied industry knowledge. She falls back often on her college knowledge in design and has a proven track record of really successful marketing campaigns. On the episode Gail focuses on her company podcast "The 1% Podcast" the wonders of creating long form content like that and breaking down smaller pieces of content from the show. She talks about soft marketing like the podcast which focuses more on performance rather than recruitment. We also speak about email campaigns and the importance of video creation within companies. Lastly we look to the changing mindset of consumers who are now looking for more sustainable products thriftify.ie.

Today's show we have the wonderful Ines Rudan. Ines is one of the main marketing leads at Lemax. And she has really insightful experience, first from the B2C industry at Groupon. Now someone who has worked hard and quickly in fully understanding the B2B marketing space at Lemax. From a writing background Ines uses all of her knowlege to understand the different dynamics of B2B marketing. We discuss the benefits of a fully integrated sales to marketing system (in this case Hubspot and Salesforce). We also look into good event management something Ines excuted in the last 12 months. A must listen to anyone in B2B marketing.

This episode features the brilliant Peter Laffey. Peter runs his own Digital Marketing Company called Footprint Website Design. Peter speaks about the importance of a good online business set up. Focusing on key areas like Search Console and Google Business sections. He uses his knowlege in paid and organic previously to identify strong landing pages and is expanding into the UX space. Peter highlights the importance of solving crawl issues early and using under utilised areas like Google Reviews.

This episode features the gifted Molly Forsythe. Who is the Digital Marketing Executive at Berkley Group. Molly has a clear gift for content. Whether it's identifying good content, distributing or rewritting content. Molly excells in all areas. She speaks about little tricks and tips when producing top content throughout. She talks about the importance good organisation for posting andd recommends buzzsumo and answer the public, as well as many other content insights in this excellent episode.

This episode features the brilliant Andrew Murray. Who is the Director of Digital, Social & Content at TBWA\Dublin. Andrew talks about leading on of the biggest agencies in Ireland. We look at large campaigns he's been a part of in recent years, including the award winning SuperValu Christmas ad featuring Deermiud. Andrew highlights all the touch points needed in delivering high engagement social campaigns and the importance of community management. He recommends sproutsocial and digimind as wonderful tools to really give you the upperhand in social.

This episode features the wonderful Amey Puro. Who is the Digital Marketing Manager at Property District Ireland. Amey focuses our chat on his expert knowledge of SEO and backlinks. He speaks about his processes using SEMrush, Google Lighthouse, Ahrefs and Moz. The importance of understanding your backlink profile and how to check your competitors. Amey also touches on the future of digital marketing with Web3 and Metaverse starting to be an important area we should all keep an eye on. Lastly he recommends decentraland courses to really give you the upperhand.

This episode we speak with the inspiring Fergal O'Keeffe. Fergal's story is filled with passion and opportunity. Finding himself with additional time from the pandemic, he started to pursue his passion for travel by creating his own podcast: Travel Tales with Fergal. His podcast has become the leading travel podcast in Ireland and has opened so many opportunites in the space since. Fergal explains his podcast set up, softwares he uses for content i.e. Canva and  Headliner. He also highlights what he believes is his key to success and lastly we discuss the future of podcasting.

This episode we speak with the excellent Ana Herdina. She is an excellent freelance social media specialist who allows us into how she is so successful  in her work. Ana highlights the important of content scheduling, highlighting Later as her prefered platform of choice. She talks about the need to educating your clients and peers and always striving to learning and doing more. She looks to the future of content being more optimised and responsive with the use of AI and clearly is someone to watch in the space.

This episode we speak with the insightful Luke Duffy. He is the Content Manager at Inpho Photography. Luke speaks about the world of Sports Photography and how his actions can really impact, not only the business he works for, but potentially globally in sport. Timing, organisation, content calendars and most importantly a wonderful sense of tone. All are key factors in his social success. He's built up one of the most engaging Twitter accounts in Ireland and highlights his art of social media on the show.

This episode features the brilliant Conor Crowley. Conor is Head of Marketing at The Printed Image. He goes into detail about video marketing, in particular how campaigns and culture can inspire audiences. He uses Final Cut pro for a Mac, and recommends Premier Pro by Adobe for Windows systems. Canon M50 would be his camera of choice but highlights a good phone & Gimble would produce high quality footage as stabilization is key.  He lastly spoke about marketing campaigns and love for Apple projects. Check out his videos via our LinkedIn.