This episode features the wonderful Orlagh Cassidy. An Experienced Marketer who works at Modulacc. Orlagh shows her wide range of digital marketing knowledge but focuses on the SEO and Blog content side of things. She speaks about the importance of constantly revisiting and adding content. Using SEMrush and Google Planner to identify new keyword and content ideas. Orlagh also identifies the trick of using negative keywords to her advantage. She also recommended Pingdom for site speed analytics and we talked about our love for businesses who use quirky headlines and become part of current culture.

This episode we speak with Mike Taylor. The Digital Marketing Manager at Fitzgerald’s Menswear Group. Mike speaks about the challenges of the clothing industry and how he cleverly operates round them. From creating imagery to stock levels, Mike has to constantly balance between their online presense and brick and mortar stores. He uses Hootsuite and Meta ads manager regularly and adds some great value in targeting for his industry.

This episode we speak with Shannon Smullen. The marketing manager at the Bear Group. Shannon is clearly a leader in social media marketing and speaks about the importance of staying engaged and building social communities. She highlights brand collaborations and how it's essential to get feedback for everything. This allows here to anticipate the questions asked and how they anticipate the next events questions beforer they even come up. She uses Google and Facebook ads as essential tools and then applies them to data studios for easy presentations.

This episode we speak with Moumita Pal. She is a Digital Marketing Strategist at Lambourn. Moumita speaks at length on her expertise in Google Ads and how she would start an account from scratch. She speaks about her thoughts on the future of the Google Algorithm and way she is working more on UX. Lastly she recommends SERanking, Semrush and Google keyword planner as essential tools for her work.

This episode we speak with Sean O'Haire. Who is Head of Marketing at the Viva Green Group. With flagship products like Tru Eco they have been focused on sustainability and having prodcuts with no environmental impact before it was main stream. We talk about their partnership with Diarmuid Gavin and the impact of correctly aligned brand ambassadors. Sean also shares on insights on his go to anlaytics plaform Meta Business Manager.

This episode we speak with Tara Sterling-Byrne MSc. A Digital & Social Media Marketing Executive at Enterpryze. Tara wonderful insight into the secrets of social media marketing. Highlighting the importance of being social and testing different forms of content to see what works well. She recommends Canva, SEMrush, Pretty Little Marketer, Muriel Foley and Chris Walker for inspiration. There's wonderful pockets of advice throughout. 

This episode we speak with Filip Kos. A Digital Marketing Executive at Rural Wifi. Filip focuses on video creation. He uses Adobe Premier Pro and Logic Pro as his main sources for editing and recommends Protools and Storyblocks as his sites for stock audio and video. He posts some of his video work on this Linkedin and is looking for suggestions for his next camera to produce content with.

This episode we speak with Akshay Asnani, a Digital Marketing Executive At Gift Emporium Ltd. Akshay specifically creates content for social media. He uses Hootsuite for his posting and gives some wonderful insight into build specific content for your community. He delivers this wonderful quote in the podcast which sums up social marketing “you need to build a community around your company”. 

This episode we speak with Bill Gaule a Digital Marketing Executive at Inspiration Digital Marketing. Bill has expert knowledge in content marketing and gives wonderful insight into his process of creating new content. Using Search Engine Console and Google Analytics as his first point of calls. He highlights Also Asked, Keywords Everywhere and Answer the Public as great content idea tools.  You can follow his ongoing work at williamgaule.com

This episode we speak with Aoife Bulfin a Digital Marketing Executive at SYS Group. Aoife talks indepth on Ads Manager and the current landscape of the social paid industyr.  She highlights the challenges and opportunities to the new 1st party data rules starting with the ios14 update. She highlights Facebook Blueprint as a wonderful starting point to learn about the market and highlights the chrome browser download  Wappalyzer as a great way to get a jump on competitors.