This episode features the brilliant Breige Grogan. Breige is a Senior eCommerce Advisor at Magico Ireland and Founder/Consultant at Little Rock Digital. She talks about email journeys and hitting monthly targets set, whether that's education, training, sales etc... She encourages simple soft outreach email campaigns like Happy Birthday messages and abandon basket emails. Breige also reflects on her affiliate marketing experience, Rakuten is highlighted as a good platform for the retail and luxury industry. Breige uses Google Analytics and encourages marketers to learn the GA4 changes. Lastly, we cover the pandemic's impact on small businesses and the advancements in technology to help. This episode is perfect for anyone interested in e-commerce and local business. 

This episode features the impressive Hazel Breen. Hazel is a Freelance Marketing Consultant @ https://www.atmirl.com/ and a Communications and Information Officer at Migraine Ireland. Hazel talks about her vast experience in user experience touching on her work for the M50 toll site/app. She talks about her work doing the illustrations and marketing for the book teenagers book of life. Which would become a best seller in Ireland on a shoestring budget. She also touches on her event experience and highlights mentimeter as a great interactive software during events. Which shows live stats and polls on screens during events. Hazel also highlights video software powtoon for customised videos great for explainer videos for businesses. We also talk briefly about NFTs and the impact the blockchain could have on business. This is an episode perfect for anyone who is involved in digital and looking to expand their areas of expertise. 

This episode features the insightful Jamie Costello. Jamie is the Owner and Freelance Marketer at Red Pick Media. Jamie talks about his paid business which specialises in lead gen acquisition and automated journeys. He also speaks about his agency's marketing and how he uses Loom for outreach via emails and Instagram. Jamie goes into great detail about making strong lead gen/paid journeys. i.e. monitoring ad spend, impressions, clicks, landing pages, sessions booked, trials taken up, and lifetime value, all seperately. By doing so and taking a scientific approach, he can identify and improve the journeys one at a time and build better campaigns from there. This is an episode perfect for anyone who is involved in digital paid advertising.  

This episode features the fantastic Daryl Daniels. Daryl is the Marketing Manager at Codico Distributors. Daryl is thoughtful and fun throughout the episode sharing his career to date and his strength in Brand Building. We talk about brand guidelines and understanding the business's audience and how they should communicate with them. We look at the future of digital and influencer marketing. Daryl highlights the emerging opportunities and value in influencer marketing. Making the point most businesses should be capitalising on this market now. This is an episode perfect for anyone building a brand or business.  

This episode features the excellent Chris Rodriguez. Chris is the Content Marketing and Community Engagement Lead at the Head Plan. Chris has to wear many digital hats and talks at great lengths about some of her areas. We really focus on her email automation and the different workflows the business has for engaging or re-engaging customers. Chris also talks about her usage of canva and the exploration into TikTok. She lastly touches upon her working on AI content and is excited to see how businesses adapt to AI in the future.  A really interesting episode for anyone who would like to learn more about workflows in email marketing.

This episode features the interesting Terrence Schroeder. Terrence is the Senior Digital Marketing Strategist at ProfileTree. Terrence shares his in-depth knowledge and some of the key insights into paid marketing. We start by talking about Meta Ads Manager and the key to an account is understanding your audience. Before anything can be done Terrence highlights it's critical to have the correct tracking in place and that all decisions are made from there. In terms of audience size, Terrence aims for an audience of just below 1 million as the top 10% will be the focus of the ads. He also highlights caution in having the frequency too high. However, does acknowledge this is all a general rule of thumb and could be different depending on the business.  He touches on TikTok adverting and would advise everyone to keep up to date with Google's announcements in particular. A really interesting episode for anyone in digital marketing. 

This episode features the fantastic Ciana Gregan. Ciana is the Social Media Specialist at Musgrave (SuperValu). Ciana is charming throughout the episode sharing her career starting off producing content in Links of London. To now running one of the most popular social brand accounts in Ireland, Supervalu. Throughout the episode, shares her insight into community building and all the great work SuperValu does in sustainability. She talks about one of her latest campaigns which is "save the bees" which for the first time TikTok becomes a focal point of digital marketing. She highlights the use of influencers, the Waggle dance, and strong fact-driven infographics deliver a great campaign overall. We also talk Emplifi for social management and be real as an emerging social platform. This is an episode for anyone interested or working in digital marketing. 

This episode features the wonderful Lucie Valentova. Lucie is the Team Lead | Online Marketing & Web Content at Siemens. Throughout the episode, Lucie covers her real insights into social media. She talks about scaling a high-profile media account and uses sprinklr.com to really pull user insights. It's clear throughout Lucie has a strategy for talking to her audiences and provides some helpful tips on how to improve your own social media presence.

This episode features the brilliant Edmund Ramirez. Edmund is the Digital Marketing Manager at SKODA Ireland. Throughout the episode, Edmund shares his thoughts on the automotive industry and how SKODA has become should a popular vehicle in Ireland. We talk about dynamic homepages, in-depth tracking, and partnering integrations on the site for dealerships. The balance of digital and traditional market. Edmund highlights where he believes the market is going and how he plans to develop his own skills in a fast-paced market. A really interesting episode around someone who is at the top of his game and runs one of the leading websites in Ireland.

This episode features the excellent Mark O'Donnell . Mark is the Senior Marketing Manager, Digital Demand EMEA at Pluralsight. He's covered most areas in the space and now Mark focuses on building complex digital strategies. Understanding markets are key to his marketing and he explains how you build out demand generation, demand caption or awareness which varies from region to region. Acknowledging 95% of your audience aren't in a buying cycle he explains the different forms of marketing which are effective for each cycle. A really interesting episode for all who like to understand the data behind marketing online.