This episode features the insightful Leah Leslie. Leah Leslie is the Marketing Executive at the National Library of Ireland & Freelance Writer. With a wealth of content available with over 12 million books at the National Library, Leah talks about navigating and finding content for their social channels. She highlights the experiences she's had going viral, how inspiration can be away from the office and how she plans to upskill in future. She finds Hootsuite as her go-to tool for social. She also heroes community building throughout and show her passion for keeping history relevant in the mainstream. This episode is perfect for anyone looking to scale up their social media presence.

This episode features the insightful Orla Cooney. Orla is the Chief Operating Officer at Magico. Orla goes into great detail about onboarding on Magico and the success stories some businesses have had working with her. We talk at length about the lifetime value of a customer and how the pandemic increased the market of brick-and-mortar businesses moving online. We look at Irish industries and discuss the opportunities Magico could bring to a business. Lastly, Orla shares how her upbringing has helped her career and ability to keep growing in a fast-moving space. This episode is perfect for businesses moving from more traditional means to a move online approach.

This episode features the brilliant Gráinne Harte. Gráinne is the Digital Marketing Executive at ADHERE Digital. Gráinne goes into depth about her paid work primarily Google ads. She wonderfully breaks down the quality score and the importance of landing pages. In terms of keyword research, she suggests free sources like keywords everywhere and answer the public. As well as ahrefs as a paid solution for the same thing. Other software she highlights are sitechecker, Seoptimer and Hotjar - all advance her work. Lastly, Gráinne talks about GA4 and how applying on your accounts today will give you a year's data in the new format before the forced changeover. This episode is perfect for anyone who wants to learn more about paid spending from an excellent paid expert.

This episode features the lovely Jason Flood. Jason is a freelance Digital Marketing Specialist who likes to focus on video creation in particular. Jason speaks about his adventures in the US including working around Damon Dash's studio. He talks about keyword research and correct tags for YouTube videos. He talks about Keywords Everywhere as a wonderful tool to start your keyword research. Jason talks about how he is mixing his passion for video with his knowledge of SEO and Paid to build out successful campaigns for his clients. This episode is perfect for anyone interested in increasing organic traffic via video content.

This episode features the outstanding Tony Burke. Tony is a Digital Marketing Specialist & Marketing Automation Specialist for his own company, bbmm.ie. We talk about marketing strategies and Tony brilliantly explains some key aspects and decisions in helping build businesses. He also shares how to communicate and educate clients on their business journeys. We talk about Spotify's new relationship with FC Barcelona. And lastly the podcasting market and opportunities there. A brilliant episode for anyone looking to revisit a business strategy and identify how to scale a business.

This episode features the wonderful Kate Higham. Kate is a Freelance Copywriter, Content Writer & Brand Storyteller. She talks about how she comes in, identifies a business' voice and helps build a powerful marketing message. She talks about building a word bank and creating brand identities, using McDonald's short sensory words and Brown Thomas luxury rich copy as perfect examples. She talks about her go-to softwares including Grammarly, Hemingway and Hotjar. This is an episode perfect for anyone who wants to understand website copy at the highest level. 

This episode features the brilliant Rebecca Dunne. Rebecca is a Freelance Marketing, Content & Social Media Management Professional.  Rebecca highlights her skills in growing social media profiles organically. She starts by explaining how she identifies the brand's voice and content. Secondly, she reiterates the importance of analyzing results and finding ways to measure your content. Lastly, she highlights the tools she uses to create her content software including Canva for imagery, Clipchamp for video content and Grammarly for her text. She also uses Readable for longer-form content, Google Analytics for reporting and Ubersuggests for keyword search. We end the show discussing the growth of TikTok and looking at businesses early to the platform. This episode is perfect for anyone exploring organic growth on social media platforms.

This episode features the brilliant Ian Matthews. Ian is an experienced HubSpot Expert who now works freelance. He, first of all, explains on the show how a Hubspot platform might be the CMS solution for many types of businesses. He talks about integration features like zapier and calendly offering affordable solutions to small businesses. We also talk about enhancements in the platform and the future of businesses that specialise in one aspect of tech. This episode is perfect for any business looking to learn more about Hubspot.

Today we talk to the wonderful Karina Araujo. Karina is a Digital Marketing Specialist and is working at Permanent TSB. Karina starts by sharing her insights into content creation and her go-to platforms Spark and Canva. She talks about her college experience and her interest in the psychology of marketing. Karina is someone at the start of her digital career but has all the enthusiasm to be successful. This episode is perfect for anyone starting off in the digital space.

This episode features the lovely Shreya Barua. Shreya is a Content Marketing Executive at Wolfgang Digital. Shreya speaks about producing high search content, focusing on one key area for a business, adding rich snippets to make sure she is maximising SERP real estate and showing clients the growth journey involved. SEMrush is her go-to tool for showcasing the growth and identifying a lot of these content keywords. She goes on to the importance of repurposing content and not being afraid to use long-form content again for its key points. Askthepublic and buzzsumo are great additional sources for identifying keywords. With Google Analytics being relied on for tracking. This episode is perfect for anyone interested in increasing organic traffic via content pieces.