This episode features the wonderful Lisandra Coelho. Lisandra is the Digital Marketing Specialist and Content Creator at NUI Galway. Lisandra speaks about her success in running a popular political campaign in Brazil. She helped build the speakers' follower profile to over 70,000 in a short space of time. In terms of software Lisandra speaks about her management of Hootsuite and Canva. She also shares the importance of video and following the trends of Instagram Reels and TikTok. This a good episode for anyone looking to learn more about branding and social media.

This episode features the incredible John Lee Dumas. John is the creator & host of Entrepreneurs on Fire Podcast. With over 3800 episodes, at the time of writing, generating an average of $200,000+ dollars a month from his 1 million + listens a month. JLD would proclaim he's only just getting started. John lets us in on one of his large secrets to his success, consuming the right content. He talks about finding solutions for his audience. Asking the fire nation for types of content they might be interested in. He talks about the launch of his book "Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment" and how it was constructed from the years of operating the podcast and meeting some of the great minds in business; including Tony Robbins, Amy Porterfield & Gary Vaynerchuk to name a few. This episode is perfect for anyone who wants to learn about self-branding and podcasting from one of the best around.

This episode features the multi-talented Maeve Nowak. Maeve is the Digital Marketing Specialist at Abbott. Maeve has worked on all the main areas of digital but we focus the episode on PPC (primarily Google Ads). She discusses the removal of expanded text ads and wonderfully highlights the benefits of the changes for users. She talks through her process of improving campaigns with an improvement in landing pages and good keyword research. We talk ad score, and Maeve gives many beautiful insights into building successful accounts. She speaks highly of Grammarly and how she has to adapt between regions. This a brilliant episode for anyone looking to grow and improve their PPC accounts.

This episode features the wonderful Evelyne Legaux. Evelyne is the Managing Director at Finance OTC Consulting Ltd. Evelyne first talks about her career in corporate and how she on many occasions had to find digital finance solutions for them. She talks about building her own digital presence and becoming a thought leader in the space. Using her blog and Linkedin to network with B2B finance leaders and small businesses. Her real skill is presenting complex financial solutions in a clear, concise and actionable way. This episode is perfect for anyone trying to understand financial systems and how to grow a personal digital presence.

This episode features the creative Kathryn Snell. Kathryn is the Digital Marketing & Social Media Specialist at Macra na Feirme. Kathryn speaks about her work in social media and email (e-letters). She talks about the importance of understanding the right social platforms for the right industries. A lot of businesses if B2B should focus on platforms like LinkedIn for example. She talks about how she has managed to cover Macra's own social account content wise and how in the last year they have had over 3000 different media mentions digitally which is very impressive. Kathryn gives a wonderful explanation of MediaHQ and how you reach national and international publications. She also wonderfully highlights Zoho Social and how she reports her results from there. This a brilliant episode for anyone looking to grow a significant social media account.

This episode features the creative Dani McFerran. Dani is the Founder and Creative Director at Done & Dusted Design. Dani starts by explaining her process of creating the brand design. Using a creative workshop with the client it's important for her and her team to start off right. Identifying the brand language, brand design and understanding the business's "tribe". She talks about her success with a sustainably gifting brand and how to get started in design. She uses adobe creative suite for a lot of her work and discusses the emerging AI market in design. This episode is perfect for anyone interested in digital design and brand strategy.

This episode features the lovely Kanishka Karara. Kanishka is the Digital Marketing & E-Commerce Specialist @ Kitchenfittingsdirect.com. Kanishka talks about her work in social media with a keen focus on Instagram. She talks about leveraging their products with desired experiences to increase engagement and audiences. In her example, she has a competition involving Garth Brooks tickets and a hotel stay associated with their products. So only purchased customers can qualify for this luxury prize. She says one of the secrets of social success is consistency and constantly trying and looking for new ideas. She also refers to her content bank and recommends making your life easier by banking content pieces for certain days. She also discusses Instagram's changing algorithm and how to adapt your content to capitalise. This episode is perfect for anyone interested in social media growth, especially on Instagram.

This episode features the excellent Nadaline Webster. Nadaline is the Director of Marketing at Rightly.io. Nadaline speaks about her attitude towards content and advises the best results are by asking your audiences rather than trying to guess what they'd like to know more about. We talk about data and black-box thinking trying to understand the data via holistic thinking. Nadaline talks about strategy and how it needs buy-in from every business level to be successful. This episode is perfect for anyone wanting to understand content and business strategy.

This episode features the wonderful Lindsay Sutherland. Lindsay is the creator of the Passive Income Examiner and runs her own content strategy business as well an author, speaker and coach. Lindsay first talks about the cost-effective benefits of podcasting. Led into one of her favourite platforms Textiful which she has optimised for selling her book (text PIE to 33777 to download her book). She highlights automation throughout and speaks highly of Kajabi CRM using that platform as the core for all her marketing and using Zapier for integration at times. Someone who clearly loves learning new software and tech. Lindsay explains that anyone who has a curiosity mindset in this space can be very successful even without any prior knowledge and recommends Google classes to start excelling in your knowledge. Doing your own research comes up as well with Lindsay wonderfully explaining a scenario where she learnt to do more of her own.  This episode is perfect for anyone trying to understand podcasting, learning how to grow in digital and building successful platforms.

This episode features the fabulous Cillian Bracken-Conway. Cillian is the Web Marketing Manager at eDesk. Cillian runs through his diverse history in digital but lands on SEO as his main area of expertise. He talks about his attention to detail in technical SEO. Giving a breakdown of some of the advanced areas in technical SEO for example canonical tags and pagination. Staying ahead of Schema can be a strong business strategy.  He highlights screaming frog as his go-to SEO tool, ahrefs, search console and then story chief for his content management. Twitter, BrightonSEO and Search Engine Journal/Land as sources for new information. Lastly, we talk about the current landscape of the SEO market and Cillian discusses the challenges and potential within. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.