This episode features the excellent Terry Reilly. Terry is the Head of Digital Marketing for Financial Services at Tata Consultancy Services. Terry starts by highlighting his early career and how he's built a team of 50+ members of staff. His biggest skill set is asking the right questions and communicating across several countries/time zones. We talk about data and how to ask the right questions in building the right process. He talks about coming up with design lead strategies. One of his coolest achievements was marketing on times square. And marketing to high-value people in Indonesia in a car washing campaign is believed to have had a 98% success rate. We talk about the evolving importance of AI in digital and Terry highlights what is required to get your foot in the door of large companies in this space. This episode is perfect for anyone wanting to understand the management of large digital marketing campaigns and taking a data-driven approach to excelling in them.

This episode features the wonderful Farah Barry. Farah is the
Content and Brand Manager at IMI and also a Freelance Copywriter. Farah runs through the different industries she's been a part of including Brown Thomas and professional education. Farah talks about her webinar campaigns the first one surpassing all expectations with 1600 guests. She explains they used the webinars as a lead gen campaign using content areas to get people in and converting on courses further down the line. We move onto Email marketing and Farah highlights simple areas like countdown timers and straightforward calls to action are so underutilized. Farah sets her targets for upskilling in paid and we discuss areas like TikTok. This a good episode for anyone looking to learn more about content creation.

This episode features the multi-talented Dermot Murphy. Dermot is the Senior Social Strategist at Glanbia. Dermot talks about his career to date and how he has been part of most areas of digital marketing. He moves on to talk in great detail about paid social. Dermot wonderfully talks about the change in digital content in recent years and the current trend of learning more about what is going on behind the camera. We also talk about the influencer market and the emergence of micro-influencers. Dermot references several softwares and gives a wonderful overview of Sprinklr in particular. Lastly, we discuss Bereal and its emergence as a social media. This a brilliant episode for anyone looking to learn more about paid social channels and marketing to particular audiences.

This episode features the brilliant Mariela Katić-Kuredža. Mariela is a Digital Account Manager at Irish integrated marketing communications agency Hopkins Communications. Mariela talks about her career in the travel industry and moving into multiple different industries at Hopkins. She talks about TikTok advertising its strengths and limitations then compares the platform with Meta campaign studio (Facebook/Instagram). Mariela highlights Capcut video editor for some of their content on these platforms. Mariela runs through her process and how everything starts with the website. She also discusses her upskilling in Udemy and how a new web development course she is doing will help her with basic site tracking and understanding web demands a bit more. This a great episode in understanding paid to advertise and how to improve your website conversion rate.

This episode features the charming Kimi Ora Holtz. Kimi is the Web Design and Content Development Manager at Weirs of Baggot St. Kimi's biggest skill is humanising a lot of the digital channels and really bringing home the family feel that Weirs of Baggot Street provides. She talks about their work with st. Michaels House and their upcycling strategy together. We talk about the UGC content throughout the site and how Kimi has really improved the customer buyer activities by doubling down on this part of the site. Kimi talks about their Black Friday strategy and how Pinterest really improved the impressions and performance of the business. This a terrific episode for anyone looking to understand building different marketing channels for ecommerce businesses. 

This episode features the interesting San Shreekar. San is the Senior Digital Marketing & Communications Manager at PLANIT. With 13 years of experience, San goes through how she develops a 360 marketing plan for her clients. She talks through a Gym franchise campaign where they expanded the business into the Irish market. She highlights different platforms can be the right platform for your business and industry. San speaks highly of SEMrush and admits TikTok provides a huge opportunity for businesses at the moment. This episode is perfect for anyone trying to understand how to build out 360 marketing campaigns.

This episode features the multi-talented Tevin Farid. Tevin is the Senior Marketing Executive at Royal College of Surgeons in Ireland. Tevin talks about how he markets for the college and his impact from a marketing point of view. He talks about his post-graduate marketing and PR side of things whether that's webinars, newsletters or what they are doing in their industry. We talk about how he successfully identifies and markets to new audiences every year. It's a very specific type of audience to identify and Tevin wonderfully talks about breaking through and creating great storytelling campaigns. This a brilliant episode for anyone looking to learn how to identify the correct audiences and market to them. 

This episode features the charming Chris Carr. Chris is the President & CEO of Farotech. Chris starts by talking about how his agency takes a different approach in many ways. Instead of giving traditional initial quotes provides a 10-week discovery process to understand the business and then propose how they can move forward. We talk programmatic advertising with Stackadapt. With a wonderful breakdown of how hyper-targeted their campaigns are. We also talk about AI possibilities for agencies and how Chris and his company are trying to get ahead of the curve. This a terrific episode for anyone looking to understand programmatic advertising and a high-performing agency.

This episode features the excellent João Luiz Ferreira. João is the Digital Marketing Manager at ACA International. João speaks about his daily job identifying keywords and finding buyer personas. He talks about using Ahrefs and Semrush to identify his keywords. And how he uses a manual Google search to see if long tail terms appear. He gives a wonderful tip for using wordtune and buzzsumo to get great content insights. Next up we move on to how he's been able to get a relatively new site top of the search and he shares his story there. Changing it up we speak about Amazon PPC and how João has aggressively grown the sales of Irish Tin Whistles around the world. We finish up with some insights into websites and CRMs. This episode is perfect for anyone wanting to understand keywords and different ways to build an online business.

This episode features the brilliant Camilla Odilon. Camilla is a Professor of Digital Marketing and works for Sooner than Later Solutions Limited. Camilla speaks about her career to date, her great work in Brazil and the challenges she faced arriving in Ireland. Camilla talks about data-driven work and using LinkedIn/YouTube channels to her advantage. Camilla talks about how she has such an engaged audience. She uses SalesNavigator on LinkedIn to find the best audiences and talks about her work there. This a good episode for anyone looking to learn more about LinkedIn and social networking.