This episode features the great Kavya Kothiyal. Kavya is an RFP & Business Development at Global Shares (a JP Morgan Company). Kavya talks about leveraging her past journalism and PR skills to create content in her current role. She highlights using Twitter analytics to showcase her work to previous clients. Kavya talks about her systems and current processes providing some great insights into her work. This a good episode for anyone looking to understand more about content and business processes.

This episode features the creative Onoir O'Brien. Onoir is a digital artist and the Digital Marketing Executive at the Maryborough Hotel. Onoir runs through her roles throughout the years doing a lot of work in the hospitality industry. Onoir runs through her social media skills highlighting some of her tips on creating engaging content. She talks about the e-commerce potential of Instagram stories. And explains how she is creating digital art on NFT Go, Lastly, Onoir talks about the developments of ChatGPT and AI in digital. This a great episode for anyone looking to understand more about social media and digital art.

This episode features the interesting Eric Dumas. Eric is a Senior Digital Learning Consultant for the likes of Pfizer. Eric starts through his career by giving insights into how he learns and the lessons along the way. We talk about internal marketing processes and Eric gives a wonderful insight into user behaviours. He recommends the best ways to get into design and building systems. Recommending GIMP, Blender, Unity and DaVinci Resolve as free software tools with great learning hubs to get skilled in the relevant areas. Eric gives his thoughts on AI and the future of design. This a great episode for anyone looking to understand more about user experience and design by one of the most experienced consultants in this field.

This episode features the charming Brian Brennan. Brian is the Founder at Brian Brennan Coaching. Brian is in the popular fitness industry he talks about operating in a very competitive space. He talks about using trends and sounds to promote his brand and swears by Later/linkin. bio for his scheduled posts. He also explains that godaddy studio for mobile is a great editing tool on the go (costing about €100 a year.) His go-to platforms are Instagram, Facebook and TikTok. But he also works on his site creating different video series and written work using insights from answer the public. Lastly, he talks about opportunities for Instagram subscriptions and YouTube memberships. As well as client testimonials after working with him. This a great episode for anyone looking to understand more about the fitness and influencer market. 

This episode features the excellent Megan Rose McCarthy. Megan is the Marketing Manager at Interiors by Sisk. Megan first talks about her career to date stopping off at a PR firm and a luxury hotel on the way to her current industry in construction. Viewing Megan's work she wonderfully breaks down complex matters into easy to consume bite-size content. Throughout the show Megan wonderfully explains how she creates content for their successful socials and how she implements her ideas. Megan also discusses the transition from B2C marketing into B2B, and throughout the episode gives wonderful insights into marketing in general. This a great episode for anyone looking to learn more about creating content in the B2B industry.

This episode features the creative Amelia Achmetsina-Dowd. Amelia is the Marketing and Sales Account Executive at KICK Dublin. Amelia speaks about her history first in sales growing up. This nicely leads to how Amelia's great work has grown in social. She talks about some of her work in Five Lamps has led to a social community, follower growth and assisted events as a result. Amelia explains how she sources or creates imagery (a real strength when you look at Amelia's work). She shares what areas she is working on at the moment and her thoughts on growing in the industry. This a brilliant episode for anyone looking to grow a significant social media account.

This episode features the fabulous Dhruv Mathur. Dhruv is the founder of Perfect Digitals. Dhruv has a keen eye for International SEO. He explains how language and translation are one of the USPs for his international SEO and we discuss whether a company's website is best to use ccTLD, subdomains, subdirectory, gTLD with language parameters or different domains. He highlights what software you need to make of both novice and expert marketer levels. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.

This episode features the excellent Cian Byrne. Cian is a Freelance Copywriter for his company Cian Writes, with notable work with 256 and ilk clothing. He talks about producing recognised content around the world. He speaks about his work in cycling around Bianchi ebikes and how it gave a client huge attention due to the timing of the piece. He recommends two softwares; 
Grammarly and word counter extensions. Grammarly highlighting errors in your copy. Word counter not just for character lengths, but to vary keyword density and to avoid keyword stuffing for SEO. Cian talks about how he sees the web content world improving noting the Patagonia Stories section as a source of inspiration (an area we'd highly recommend checking out). This is an episode perfect for anyone who wants to understand website copy at an expert level.

This episode features the lovely Sarah Ireton. Sarah is the Digital Marketing Specialist at CIF (Construction Industry Federation).  She first runs through her content marketing work, creating long-form content pieces and taking out the interesting aspects of social. Sarah explains an example of her work by highlighting her timely piece on Ergonomics. During the pandemic designing home workplaces was such an important topic, her well-researched and well-timed piece really caught momentum nationally.  Sarah runs through how to start creating Twitter and LinkedIn accounts. Make sure your content is specific and on point from the off. This episode is a good episode for anyone wanting to understand content creation and making short-form content for social.

This episode features the knowledgeable Seán Fahey. Seán is the  Founder and Digital Communications Specialist at Fahey Media. Sean starts by giving an overview of starting a digital agency. He then highlights how he works with businesses building a 3-month, 6-month and 12-month strategy. They'll look at contact sourcing, and creating a database which allows them to remarket to the audiences further down the line. He talks about LinkedIn B2B marketing and how it can capture leads. Seán also highlights smarketingcloud .com for remarketing and driving more leads to the site. He talks about one of his great campaigns building buzz .ie for the star and some of the campaign work he was part of for Aldi. He highlights appsumo as a great source for software. And we talk about the future of digital marketing. This episode is perfect for anyone wanting to understand the creation and management of a digital marketing company and b2b marketing.