This episode features the ambitious Killian Andersen. Killian is a Freelance Copywriter & Content Creator for Outsider Magazine and runs the popular @killohikes on Instagram and TikTok. He speaks about growing his popular platform to 20k+ followers and how he deals with the approaches from businesses. He leads onto his work in copywriting, mixing with his passion for travel. Which has led to pieces in the Lonely Planet a wonderful personal achievement. He brilliantly explains the development of content and how he believes authenticity and "real" video capture will become a factor in the coming years. This a great episode for anyone looking to understand more about content creation in particular in the travel industry.

This episode features the innovative Ruth Guest. Ruth is a Cyberpsychologist & Founder at Sersha AI. Ruth starts by talking about her app and the creation of Sersha. She leads onto her work in content creation recommending software and equipment she has used over the years. Ruth then talks about developing her creativity. We nicely lead onto the emergence of Ai in digital marketing and Ruth stresses the importance of TikTok for businesses over the coming years. This a great episode for anyone looking to understand more about Ai and content creation.

This episode features the brilliant Áine Bennett.  Áine starts by talking about her roles as a Freelance Virtual Assistant and TikTok Content Creator. She talks about creating viral TikTok videos around Mcdonalds' around the world. Highlighting their menus and boasting views of several million. Áine also discusses her dealings with partnerships and how she decides what she's choosing. She gives great insights into how she gets into different countries' algorithms one example is by changing sim cards. She gives some nice ideas about the set-up in TikTok and highlights Be Real as an emerging platform that some of her circle enjoys. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.

This episode features the talented Klara McDonnell. Klara has many roles, including being an actor, presenter, and content creator who runs her own social media consultancy. We start by talking about marketing events, Klara talks about making the content emotive and how this experience could benefit the audience. She talks about how she would promote historic returning events and if you were marketing a new event and strategies for both. She nicely gets us inside into her influencer side of marketing. Discussing her relationships with businesses and how she creates partnerships. Regarding software, Klare speaks highly of Cap cut and Canva as content editing/creating tools. We then talk about AI content creation discussing writesonic and its script writing and Instagram posting tools. Lastly, Klara talks about Gary Vee as a source of information and someone who got her into TikTok. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.

This episode features the charming Maud O'Callaghan. Maud is a Marketing & Communications Professional at Fabric Social. Maud starts by talking about her career to date with a background of being in business through her family.  She talks about her natural PR skills and building out brands in her current role. She highlights a huge award-winning project for Failte Ireland creating a domestic tourism campaign with the challenge of the pandemic during the campaign. Still really focuses on understanding her audiences and identifying a business's tone of voice and how they want to be perceived in the market. Maud talks about using AI to track influencer activity on social media. This a good episode for anyone looking to understand more about PR and the process of building a brand.

This episode features the talented Adam Twomey. Adam is a Freelance video producer and video editor. He talks about getting started in the space and creating both general and film-quality content. Touching on "One Night in Cork" a short film selected for screening in Cork Indie Film Festival 2021. We talk about his usage of Adobe Premier (and After Effects) providing insight into how he's self-taught himself in a lot of places via YouTube and trial and error. We talk about the advancement of long-form content with short-form content in mind and how the Netflix show Wednesday demonstrated what we meant with the viral dance/sound that dominated TikTok during its release. Adam talks about social content for video and his thoughts on the space.  Overall this is a good episode for anyone looking to know more about video production and social media video content.

This episode features the wonderful Sefian Abdelwahab. Sefian runs through his work as a videographer and all the wonderful experiences he has had along the way. He talks about shooting and producing across the country, using his communication skills to find exactly what his clients want and recommend what they might need. He's always worked with Adobe Premier Pro and, he also recommends Di Vinci Resolve which he uses usually for colouring.  Sefian highlights what he would recommend for businesses for their digital strategy and throughout the show gives helpful insights into video creation. Overall this is a good episode for anyone looking to know more about video production and video content.

This episode features the excellent Morgan Biggs. Morgan is the Founder, Partner & Coach @ Training121 who finds himself regularly posting for their popular social channels. Morgan talks about the work they do in the community, and football at the grassroots level.  He highlights his work on social media, boasting over 100k+ followers on Instagram and 200k+ on TikTok. He talks about splitting their content into educational and entertainment. Partnering with brands and currently 6 Ireland International Players. He talks about their aggressive posting strategy, producing 2/3 of posts a day, short-form content. From June last year, he talks about Instagram's video algorithm and how they optimised for their growth in that period. He talks about his partnership with Life Style Sports, and how he identified using sounds and certain content that worked really well (daisy cutter videos). Talking about their first viral video accumulating 7 million + views at the time. Morgan talks about how he upskills himself and future plans for their digital and Training121 in general. This a great episode for anyone looking to learn more about social media and a blossoming Irish business.

This episode features the lovely Kevin Jordan. Kevin is the Content Creator and part-owner of KevEm Media. Kevin talks about his work in social media. He talks about managing a sports clothing brand and how they use TikTok to improve their client's organic reach. He talks about using TikTok as a search term and answering questions in their industry via the platform. He gives a wonderful example of a friend producing a virtual video on how to tune a guitar. Kevin talks software he uses and how he gets clients to embrace video. He talks about actively commenting and how he always encourages users to do the same. He also talks about the future of AI in the industry and using ChatGPT could really assist in digital marketing. This a good episode for anyone looking to learn more about content creators and social media.

This episode features the talented Daniel Buckley. Daniel is Digital Content Creator at Drink In. Daniel talks about his career working at Avoca and now Drink in. He gives advice to all businesses highlighting quick wins and leads on how he identifies trends and optimises your content. We discuss sounds on platforms like TikTok where Daniel points out Artlist and Epidemic Sound as potential options for businesses. We discuss the various lengths it takes to create content. This a brilliant episode for anyone looking to learn how to create content and have a strong social presence.