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Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the late... more
FAQs about Digital Marketing Made Easy:How many episodes does Digital Marketing Made Easy have?The podcast currently has 91 episodes available.
July 12, 2023Ep 61 How Businesses are Using Artificial Intelligence in 2023There’s a lot of talk right now about how AI will be used. Interestingly, most business owners think AI will be a positive thing.They believe chat GBT will help their business. So today, I want to fill in some of the blanks. Join me as I discuss where AI can be utilised for positivity. Here are the highlights: (2:29) Businesses and AI(5:34) Content creation(7:28) Getting weaponized(9:35) AI and customers(11:01) We’re more importantRegister for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more13minPlay
June 28, 2023Ep 60 How to Build a Successful Digital AgencyThis week, we’re celebrating our digital marketing agency's 23rd anniversary. So, this is a great time to talk about success. When I started my agency at 21, I was full of excitement. But, little did I know that it was going to be such a wobbly road to success. So, join me today to hear about my experience and how you can build a successful digital agency.Here are the highlights:(0:54) The wobbly road(5:52) Business foundations(11:01) Pricing and pitching(16:41) The ultimate toolkit(20:55) Your support teamRegister for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more26minPlay
June 14, 2023Ep 59 The Truth About How to Sell OnlineToday we’re discussing the truth about how to sell online.In this fast-moving digital arena, there are constantly new tools.It’s overwhelming. There are so many channels and places to market our businesses. So, what is the truth about how to sell online? Join me for this episode to find out.Here are the highlights: (1:28) A place for AI(4:31) Word of mouth(9:23) Masterclasses sell(12:24) Digital marketer(14:47) Buying the bookRegister for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more18minPlay
May 31, 2023Ep 58 5 Ways to Know if Your Marketing is WorkingThe world of digital marketing is ever-evolving. There’s a new tool every day. So, why do we keep building huge to-do lists? In today’s podcast, we’re asking ourselves what’s working and what isn’t. So, join me as I bring you five ways to know how effective your marketing really is. Here are the highlights: (1:35) Good or bad results?(6:20) Realistic goals(8:09) The ripple effect(12:08) 2023 marketing manager(13:58) Reaching out...more16minPlay
May 17, 2023Ep 57 Best Ways to Generate Leads in 2023The focus of today's episode is lead magnets. Attracting your ideal clients. We're all in business to drive revenue and succeed with a profitable, sustainable business.But very few people are booked out right now. So, what does this tell me? The most important foundation of the business hasn't had enough attention. So, join me today to hear my best ways to generate leads in 2023. Here are the highlights: (2:02) Your best goals(5:56) Marketing at purchase (7:37) What can I do?(12:28) Ready to invest (15:03) Getting more leads...more18minPlay
May 03, 2023Ep 56 How To Cause A Ripple Effect With Your MarketingIn this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy.I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience.Here are the highlights:(02:13) Building a strong steady sales pipeline(04:51) Finding that hook(06:48) My Ideal client(08:48) Whats the cheapest way? Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/ ...more11minPlay
April 19, 2023Ep 55 Creating Persuasive PresentationsToday’s episode is all about persuasive presentations. This is often where marketers struggle. We're kind human beings. We want to give so much value. But the trap with this is we start to over give. There is a distinct difference between a paid course, workshop or programme and a free masterclass. So, join me today as I bring you my tips on how to create a persuasive presentation. Here are the highlights: (0:43) Paid vs free masterclasses(2:26) Other people’s time(4:16) Delivering on super-speed(8:42) Visualise the future(12:40) The golden 15 minutes Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today- https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more14minPlay
April 05, 2023Ep 54 How to Generate Leads From WebinarsGenerating leads and sales from webinars. This is something I have been doing for many, many years. And in 2023, you have choices. You can host a webinar live. You can make it look like it’s live. Or, you can have it running on Evergreen. In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day. So, join me today to find out more. Here are the highlights:(1:28) Getting more leads from webinars(3:25) The first step(7:13) Getting a clear picture(10:34) Making those decisions(12:24) Your ideal audience(16:47) Converting leads into sales Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more20minPlay
March 23, 2023Ep 53 Your 6 Step Strategy to Get More Leads & ClientsToday’s topic is pretty much what makes a business tick. It's what all marketers strive for. It’s how to generate leads and clients.Today, I’m bringing you my six-step strategy.And highlighting some of the pitfalls that I see people make. So, join me as I bring you my tips on generating leads that turn into profitable clients. Here are the highlights(2:46) Why it’s essential(4:38) Who are you marketing towards?(6:24) Grabbing attention(10:39) Pushing to the next level (12:30) Automatic touchpoints Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/...more17minPlay
March 10, 2023Ep 52 The Perfect Social Media StrategyThis week, we’re talking about the perfect social media strategy. But what do I mean by perfect? Well, it's slightly ironic because I don't truly believe there is a perfect strategy. You need to be dynamic.So how do we solve this? Join me today to find out as I bring you my tips on getting your perfect social media strategy. Here are the highlights (2:38) The goal of social media(4:15) Social media is a tool(5:30) Consistency and showing up(8:42) Reviewing your strategy Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/ ...more10minPlay
FAQs about Digital Marketing Made Easy:How many episodes does Digital Marketing Made Easy have?The podcast currently has 91 episodes available.