Digital Matters

How to get visitors

Our last episode discussed 6 top social media companies that help you manage your business’s social media presence in less time and with fewer headaches. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will share ways to drive traffic to your website and business.

DigiNopsis:

Driving traffic to your website is an ongoing process . Remember that embedding a digital footprint on cyberspace is a continuous journey that should add to your brand on the world wide web. Here few tips:

Create compelling, search-worthy content

-Create compelling, search-worthy content . Any content will do as long as it bears eye-catching graphics along with relevant information. 

-An entertaining video or blog will draw attention escpecially shows and music that are hot topics. People will want to link to from their own websites and social profiles ( We discussed this when we talked about backlinks in previous podcast).

-Make sure they find that amazing content by optimizing it for search engines. (Use Meta Tags and other elements as discussed in previous episodes)

Send business-class email

Remember that domain you registered? The one connected to your website? You can use it to send branded email to your customers and subscribers. Every time you send an email from that business-class you market your website!

Reference:

Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign

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Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

From Hair to Eternity- How to Get Your Business Online

Meet Marilyn, she transformed her small hairdressing business into a Super Salon and a money making machine. How? By setting up an ecommerce website. Every Wednesday @12PM we will discuss important information about your web presence.

Visit tinyurl.com/Hair2Eternity to download you copy now

Proceeds from my book will help to produce this regular podcast.

The next step in our porcess is Step 7 "Driving Traffic to Your Website". We will resume our regular episode soon!

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In Step 7 of Season 2 podcast, we will look at Driving Traffic to Your Website as part of 10 steps to build a digital footprint in cyberspace. At the start of every month we break the ice to give you a byte off the record. Today we look at Working form Home- Is this a blessing or curse? This looks at options to consider as working out can become a burden or stress on some of our pockets. Let's weigh our options.

See you in our next Journey in Season 2- Step 6- Driving Traffic to Your Website

Every Wednesday @12PM we will discuss important information about your web presence.

Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

Our last episode discussed 6 top social media companies help you manage your business’s social media presence in less time and with fewer headaches. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will look at 6 top social media platforms for business.

Diginopsis:

Let’s compare five of the largest social media platforms to help determine the most effective social media sites for you and your business: 2019

· TWITTER (popular for college educated and under 50 crowd) - 139 million |Separate account for business | Followers | Likes, Retweets, Mentions, Replies, Follow

· FACEBOOK (70% American adults) -1.58 Billion | Business page separate from personal account |Followers| Likes, Shares, Comments

· LINKEDIN -604 million | Company profile page separate from personal professional profile | Connections | Likes Shares comments | Mature professional users

· INSTAGRAM 1.1 Billion (Popular among 18-29 years old) | Separate account for business | Followers | Loves and comments

· PINTEREST- 335 million (popular among women under 50) | Separate account for business | Followers | Pins, Like and comments

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

Our last episode discussed using market segmentation to target potential customers. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will look at 6 top social media companies help you manage your business’s social media presence in less time and with fewer headaches.

Diginopsis:

As a small business owner one thing’s for sure — you’re busy. And social media has a well-deserved reputation as a bit of a time-suck. These tools can help you manage your business’s social media presence in less time, with fewer headaches.

Hootsuite

This is a popular tool for scheduling posts in advance and using keywords and hashtags to listen in on conversational streams.

Buffer

It’s super-easy to batch schedule updates and share pages on all your social networks.

Sprout Social

This powerful platform features publishing, engagement and analytics functions that make is much easier to manage and engage on all your social networks.

Likeable Local

This robust tool does the legwork for you, automating the process of providing content on social media and making sure it reaches the right audience for your business.

Feedly

This RSS reader will help you keep track of new posts that go out from your competition.

TweetJukebox

Enter as many tweets as you like, then set a calendar for when you want them to go live. Tip: Use the scheduling feature available for Facebook business pages.

So that’s connecting social media to your website to reach more potential customers and interact with your customers via social media. Our next step is to Drive traffic to your website.

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In our last episode we use social media to help our website connect and communicate with social media users. [Every Wednesday @12PM we will discuss important information about your web presence.] This is the social platform is where potential businesses are and importantly, our customers. We will continue to use this medium (social media)  to differentiate our market and therefore target those are who most likely interested in our products or services.  

Diginopsis:

Market Segmentation

Where are your customers?

We have to figure out where our market is in social media: where the people who are most interested in your type of products or services are spending their time and go there. Different social networks appeal to different demographics. Some platforms specialize in visual content while other focus on product features and benefits. Some networks allow you to share deep content, while some only allow short message in the form of tweets and some share live-stream video. Stay on top of industry trends, and “spy” on your competitors!

Also do some research

· Where is your target audience hanging out?

· How about your competitors?

· What benefits can each network offer your business?

Do remember the AP in social media marketing (Analyze and Prioritize)

Take all that data and find a way to bring across your message to the respective audiences. Define a social media strategy that works for you.

Next week we will compare some social media platform to see the best fit for the message we want to carry.

Let’s get connected! Next Episode we’ll delve more on social media. We will compare the various social media platforms to effectively reach out to our demography.

Reference:

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

This is Season 2. In our last episode we use SEO to help search engines to find and optimize our website. Now we will use social media to help establish and market our brand. Every Wednesday @12PM we will discuss important information about your web presence. 

DigiNopsis:

Using social media helps us to:

Build relationships

By developing a following on popular social media sites, you can connect with your customers and prospects and share content with large numbers of people. Social media makes it easy to target specific customer questions or concerns, while making the same information available to all existing and potential customers.

Build your brand

Social media gives you the opportunity to share valuable information about your business and showcase your personality.

Drive traffic to your website

A link back to your website in you social post can generate serious traffic.

Establish expertise

Share your knowledge and experience to build credibility as an industry leader.

And finally, to Make sales

It is not advisable to join social media just to sell, but if you intend to use it as one of your marketing tools then you should ensure you utilize the opportunity to finally make a sale after connecting. This should also be done tactfully and timely. All the activities of— connecting, brand building, driving traffic, establishing expertise — all lead to the same place: sales.

Establishing and maintaining a strong social presence for your business requires a commitment of your time, but the benefits make those effort worthwhile. By getting social, you will continue to build credibility, raise brand awareness, and, especially, engage with current and potential customers.

Let’s get connected! Next Episode we’ll delve more on social media. We will look at market segmentation and comparing popular social media platforms.

Reference:

Our SEO tool analyzes your website and gives you step-by-step instructions on how you can optimize for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business. Click here

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will use tags to optimize your website and get better ranking on Google and other major search engines.This will help your website to stand out among miliions.

DigiNopsis:

Building a digital footprint involves the use of tags:

· Title Tags

· Meta Tag

· Header tag donated by the code (H1)

Title tag

Is shown in the browser’s title bar and displays a preview of the title content just as it would appear on your website in the search engine results.  It helps if each page on your site contains a unique title but keep it brief — less than 65 characters including spaces.

Meta description tag

It’s a must for every page on your site and should include the keyword for that page. Note to note: Limit this tag to less than 150 characters.

And the final tag is, the Header in HML language it is donated by the mark up language (H1) tag

Each page on your website should include only one H1 tag. Keep the header tag short and be sure to include the page’s target keyword.

Have fun with keywords

Tips for your keywords.

Be relevant.

A relevant keyword helps online users find your site if they search for it using a search engine.

Be specific.

Your keywords should represent what you do, your location, the services you offer, your products, and your industry.

Be strategic.

Use them in your website’s content, page titles and image names. Use each word or word combination, as well as their variations, at least two to three times per page.

Be natural.

Overusing, or “stuffing,” your keywords will harm your site’s ranking. Search engines will penalize you if your content has an excessive number of keywords, so don’t overdo it

How to Optimize Images

1. Align the page’s target keyword to the image file name. For example, “red-therapeutic-shoes.jpg.” Always use lowercase and separate each word with a hyphen.

2. Use and optimize the Image ALT Text attribution, using target keyword. For our example, the Image ALT Text should be “Red Therapeutic Shoes.” Uppercase, no hyphens.

3. Make sure the page text corresponds to the image file name and Image ALT Text. 

Here is another Tip: Making your image file size smaller so it loads faster can also help your search rankings.

For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.

Reference:

Our SEO tool analyzes your website and gives you step-by-step instructions on how you can optimize for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business. Click here

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Subscribe: ⁠⁠⁠https://tinyurl.com/SmartBizja⁠⁠⁠

Domain name search transfer and registration :⁠⁠⁠ Full Website Solution⁠⁠

In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will show how to get Google and other major search engine to acknowledge our presence obn the wolrd wide web. This will help your website to stand out among miliions.

DigiNopsis:

While each search engine has its own set of ranking criteria, they all look at these same basic but key elements:

Relevant page content

A suggested practice is to include between 300 and 700 words per page, focusing the page content on its target keyword’s subject matter.

Keywords

Do some research to discover what select words and phrases people use to search for your type of business or product. Scatter these keywords throughout the content on your website

Meta tags

Now these are HTML tags that contain info to help search engines know what your site’s about. They help describe your website in search engine results.

Website navigation

This covers all the links on your site and how visitors navigate from page to page. Like visitors, search engines rely on good navigation to get around your site.

In the world of SEO, a broken link is like hitting a brick wall. Make sure all the URLs in your navigation are valid.

Sitemap

A sitemap is essentially a map or directory of all the pages in your website. It guides search engines throughout your site with the names and locations of pages. Learn more about sitemaps.

Link building

Search engines use both internal links and backlinks to rank your site. You create an internal link by linking from a keyword or sentence on one page of your website to another page on your site. Even more important for search ranking are backlinks — links from other websites that point to your site.

Image optimization

This one’s got its own section. We will  discuss more in subquent podcast.

For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.

Reference:

Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

Subscribe: ⁠⁠https://tinyurl.com/SmartBizja⁠⁠

Domain name search transfer and registration :⁠⁠ Full Website Solution⁠

This is Season 2 in our Podcast Titled "Digital Matters". To kick things off on our next step as is customary, I decided to break the ice and share a motivational piece: 2022 The New Frontier. Now that 2022 is here, what do we do? Do we contine to make the same mistake year after year without journalizing and taking notes of our previous failures and challenges? 

2022, Become Aware and Make the Most of the New Year

HOW DO YOU BECOME AWARE? It is the same thing as "living consciously.” Another interpretation is “observing ego”. All these definitions boil down to one common thing and that is taking notes of your daily challenges with the intentions of correcting them or being proactive going forward. We will identify a known pattern in our lives and recommend a solution for the monotony and failures that seem to appear year after year.

Observing ego is essentially being cognizant of what is happening around you and, in your life, and carefully noting all your actions. Without awareness, you'll be enduring your whole life on autopilot.

Let us look at this analogy: suppose you had to travel back and forth to work each morning and you are late for work because of being stuck in rush hour traffic. Then, the following day, the same thing is repeated when you take the same route. Obviously, the same results would be repeated.

That is a life without awareness. With awareness, after two or three times, you should have recognized that you would be lodged in traffic so therefore you would be more proactive. You would find another route or leave sooner so that you would not be late for work. You could also spend productive time resourcing time management strategies during the long wait (audio Mp3).

Making short daily personal notes (journalizing) is a good way of putting the puzzle together.

Journalizing is the best way of writing your life story. Years ago, people were accustomed to making journal entries in their diaries but since modern time, as our days' events increase, these practices become overbearing and hence become obsolete.

You would only find writers or journalist taking notes now-a-days. This lets you recap and motivate your progress and find better solutions to repeating problems.

Once you document your experience momentarily, something shifts in your brain and you never have to study the writing again. The simple act of documenting allows you to subconsciously think about the event without putting stress on your brain to recall it.

2022 seems to be promising period as we slowly recoup from the corona virus. Its prospects is hopeful, better and brighter with more responsibilities for some or less stress for others. Let’s journalize our challenges with the hope of managing them instead of letting them manage us. Let us forge ahead with a new mission like one famous science fiction movie Star Trek: “to boldly go where no man has gone before.”

See you in our next Journey in Season 2- Step 5- Getting Found

Every Wednesday @12PM we will discuss important information about your web presence.

Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web

Subscribe: ⁠⁠https://tinyurl.com/SmartBizja⁠⁠

Domain name search transfer and registration :⁠⁠ Full Website Solution⁠