This show has been promoting the three R's. Recover - Rejuvenate and Return to Profitability. All of these are necessary to bring about a return to not just surviving but thriving once again. Technology is going to play a key role in accomplishing this goal as the world is becoming more digital with everyday that passes. The old means of marketing and promotion with the use-age of paper delivery, including business cards, brochures etc has long since passed its effectiveness. Google had a loss of 10% of their stock value, which rocked Wall Street and the result was a new technology known as Mobile Digital Application, which now has manifested itself in what is commonly known as Digital Apps. These are now readily available on both Android and IPhone's. Your customers and future customers are becoming more accustomed to these emerging communications platforms with everyday that passes. Digital or Paper? We will explore the difference's together with cutting edge expert guests.