Digital PR Explained

In this episode of Digital PR Explained, Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, joins Britt to unpack the concept of mixternal communications—integrating internal and external messaging for maximum impact. Tiffany shares insights on evolving PR strategies, a case study from McDonald’s, and actionable tips for planning your 2025 communications strategy. Tune in for practical advice and fresh perspectives on modern PR approaches.

What makes original research a PR superpower? In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP at LevLane Advertising, shares how her team partnered with Rosie Wellness to create a compelling white paper on women’s health. Liz dives into how the research process informed PR strategies, drove media coverage, and positioned LevLane as a thought leader in the field.

Tune in to learn how original research can elevate your campaigns, build credibility, and spark meaningful conversations.

In this episode of Digital PR Explained, Michelle Mekky, founder of Mekky Media Relations, shares how her team orchestrated an influencer-led bar crawl to showcase Chicago’s Northwest suburbs. Discover how Michelle selected the perfect influencers, balanced creative freedom with campaign goals, and delivered impactful results for a local tourism agency. Tune in for actionable insights on crafting authentic and successful influencer campaigns.

In this episode of Digital PR Explained, Britt talks about the art of newsjacking—using trending news to land expert commentary in major publications. Learn how to craft the perfect pitch to get your expert featured quickly and effectively. Tune in for step-by-step tips on subject lines and email structure, and make it easy for journalists to say yes. Perfect for PR pros looking to boost media coverage!

In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, and advice on getting your expert noticed—even when there’s no immediate story to pitch.

In this episode of Digital PR Explained, Britt Klontz chats with PR strategist Brittanie Price about how her team at BCENE Public Relations landed top-tier media coverage for 4U by Tia, Tia Mowry’s sustainable haircare line. Brittanie shares how a back-to-basics approach, focusing on hero products and leveraging TikTok trends, helped them secure features in Allure, Oprah Daily, and more. Tune in for actionable PR tips you can apply to your own campaigns!

In this episode of Digital PR Explained, Britt explains why subscribing to journalists' Substacks should be part of your PR strategy. Learn how to find the right ones, manage subscriptions, and decide if paid versions are worth it. This episode is packed with actionable advice for PR pros looking to build stronger media relationships.

In this episode of Digital PR Explained, Britt Klontz discusses the importance of celebrating your PR wins and prioritizing self-care. Drawing on insights from a conversation with Dr. Anne Welsh, Britt shares practical tips for amplifying your achievements on social media, with colleagues, and through a personal "Wins Journal." She also touches on how reflection and self-recognition can help prevent burnout and fuel long-term success. Plus, Britt announces a short break for the podcast, returning in November with fresh episodes.

In this episode, Britt Klontz takes you behind the scenes of a successful PR campaign that landed a travel agency a feature in Veranda magazine. Discover the strategies and insights that made 'unplugged vacations' a media hit, including a candid update from journalist Kelsey Ogletree. Whether you're in PR or simply curious about how stories come to life, this episode offers valuable takeaways on the art of pitching and the importance of data-driven narratives.

As election season heats up, the media landscape becomes more competitive and challenging for PR professionals across all industries. In this episode of Digital PR Explained, I share practical tips and strategies to help you keep your PR efforts effective and relevant during this busy time. From working with beat reporters to timing your announcements wisely, this episode covers what you need to know to make your PR strategy work—even when the news cycle is dominated by politics.