In this episode of Digital PR Explained, host Britt Klontz sits down with James Beard Award-winning blogger and author Geraldine DeRuiter to discuss her incredible journey from receiving a scathing New York Times review to turning it into a wave of positive press and skyrocketing book sales. Geraldine shares how she leveraged the power of her community to overcome the negative review, providing valuable insights and actionable tips for PR professionals on handling bad press. Tune in to discover how to turn criticism into opportunity and build stronger, more supportive networks.

In this episode of "Digital PR Explained," I sit down with Shara Seigel, Senior Director of Media Strategy at Mission North, to discuss the realities of PR pitching. Shara shares her journey of facing initial rejections and ultimately securing a coveted feature on Fast Company. We dive into the art of pitching, the strategic use of embargoes, and the often-overlooked power of newsletters.

I'm honored to have been named one of Qwoted's Top 100 in PR! To celebrate, I’m sharing the insights and strategies that helped me achieve this recognition. Tune in to learn how to craft standout profiles, respond effectively to journalist queries, and build strong relationships with the media using Qwoted.

When pitching products to journalists, there isn’t a one-size-fits-all approach. Some appreciate receiving unsolicited products, while others do not. Every journalist has unique criteria for the products they review and how they like to be pitched. Instead of establishing a rigid formula for pitching products, I thought it would be more effective to interview journalists in different industries about how they approach product reviews and affiliate marketing.

So, this is the first episode in which I do just that.

Britt breaks down the story behind how an AI fashion company, Lewk.ai, got featured in Refinery29. She'll explain the power of organic discovery, how TikTok trends can influence media coverage, and share practical strategies for leveraging trending topics in your PR pitches. Tune in for insights, tips, and a real-world example that will inspire your next creative pitch.

In this episode of Digital PR Explained, Britt breaks down the fundamental concept of digital PR. This episode is designed to help PR professionals and enthusiasts understand what digital PR is and how it differs from traditional PR.

In this episode of Digital PR Explained, host Britt Klontz explores the crucial practice of follow-up emails in media pitching. Discover why follow-ups are essential for nurturing connections with journalists and maximizing pitching opportunities. Britt shares practical tips and strategies for crafting effective follow-ups that go beyond the generic 'just checking in,' offering tangible value to journalists and enhancing response rates.

Your host, Britt Klontz, gives you a glimpse into what to expect from the podcast. Tune in every Friday as she simplifies digital PR concepts and makes them more accessible to everyone, whether you're a seasoned PR professional or just starting your journey in the industry.