Digital PR Explained

Join Britt Klontz as she sits down with PR expert Hannah Smith to explore the art of crafting compelling content-led PR pitches. In this episode, they discuss the common mistakes PR professionals often make and share practical tips to help your pitches grab journalists' attention and lead to successful placements.

In this episode of Digital PR Explained, Britt Klontz chats with freelance travel writer Joni Sweet about the art of pitching irresistible destination stories and the importance of building strong relationships with travel PR professionals. Joni shares her meticulous research process, including how she uses keyword searches and meeting notes to find noteworthy destinations for upcoming features. She also offers valuable advice for PR professionals on crafting compelling pitches and maintaining long-lasting relationships with journalists.

In this episode of "Digital PR Explained," host Britt Klontz dives into the powerful strategy of pitching exclusives. Discover what truly makes a story newsworthy, learn firsthand insights from top journalists, and get actionable tips on how to effectively pitch exclusives to maximize media coverage. Whether you're a seasoned PR professional or new to the field, this episode will equip you with the knowledge to create compelling exclusive pitches that grab attention and secure valuable media placements.

In this episode of Digital PR Explained, host Britt Klontz sits down with Samantha Flynn, the founder of Junipr Public Relations. Tune in to hear about how she successfully launched a new restaurant in Chicago and earned coveted media coverage in Bon Appetit.

In this episode of Digital PR Explained, Britt Klontz sits down with Marlon LeWinter, the PR mastermind behind the American Cornhole League’s impressive media coverage in outlets like the New York Times, Associated Press, Forbes, and CBS This Morning. Marlon shares his journey of transforming the perception of cornhole from a backyard game to a professional sport by humanizing its players and their stories. Learn the art of building meaningful relationships with journalists, the importance of local storytelling, and the strategic approach to securing high-profile media placements.

In this episode of "Digital PR Explained," host Britt Klontz discusses when and why you should consider pitching yourself as a podcast guest. Learn how to prepare, assess your readiness, and measure the success of your podcast appearances. Britt shares valuable insights and mentions useful tools like Podchaser, SparkToro, PodMatch, and more to help you navigate the podcasting landscape. If you're looking to expand your reach and refine your message, this episode is a must-listen. Check out the show notes for links to all the resources mentioned and last week's episode on drafting your pitch.

In this episode of Digital PR Explained, learn how to craft the perfect podcast pitch to stand out in crowded inboxes and secure guest spots. Join host Britt Klontz as she breaks down the key elements of a successful pitch, shares a real-life example, and provides actionable tips on personalization, credibility, compelling story ideas, and crafting attention-grabbing subject lines. Tune in to master the art of pitching and boost your visibility and credibility through podcasting.

In this episode of Digital PR Explained, host Britt Klontz sits down with James Beard Award-winning blogger and author Geraldine DeRuiter to discuss her incredible journey from receiving a scathing New York Times review to turning it into a wave of positive press and skyrocketing book sales. Geraldine shares how she leveraged the power of her community to overcome the negative review, providing valuable insights and actionable tips for PR professionals on handling bad press. Tune in to discover how to turn criticism into opportunity and build stronger, more supportive networks.

In this episode of "Digital PR Explained," I sit down with Shara Seigel, Senior Director of Media Strategy at Mission North, to discuss the realities of PR pitching. Shara shares her journey of facing initial rejections and ultimately securing a coveted feature on Fast Company. We dive into the art of pitching, the strategic use of embargoes, and the often-overlooked power of newsletters.

I'm honored to have been named one of Qwoted's Top 100 in PR! To celebrate, I’m sharing the insights and strategies that helped me achieve this recognition. Tune in to learn how to craft standout profiles, respond effectively to journalist queries, and build strong relationships with the media using Qwoted.