In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Technology at Chain Store Age, shares his expert advice on crafting pitches that stand out for exclusive Q&A interviews. Dan shares the key elements of a successful pitch, common mistakes to avoid, and emerging retail tech trends to keep on your radar.

Freelance journalist Cassandra Brooklyn joins Digital PR Explained to discuss how she selects products for her articles and what PR pros need to know about pitching. From affiliate links to product showcases, Cassandra shares tips for building better relationships with writers and getting your pitches noticed. Featuring insights from her work for Forbes, CNN, and Travel + Leisure.

In this episode of Digital PR Explained, Britt sits down with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, to uncover how brands can repurpose influencer content. Laura shares creative ways to turn influencer partnerships into media pitches, case studies, and more. This episode contains actionable advice to help you amplify your campaigns and boost collaboration across teams.

In this episode of Digital PR Explained, Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, joins Britt to unpack the concept of mixternal communications—integrating internal and external messaging for maximum impact. Tiffany shares insights on evolving PR strategies, a case study from McDonald’s, and actionable tips for planning your 2025 communications strategy. Tune in for practical advice and fresh perspectives on modern PR approaches.

What makes original research a PR superpower? In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP at LevLane Advertising, shares how her team partnered with Rosie Wellness to create a compelling white paper on women’s health. Liz dives into how the research process informed PR strategies, drove media coverage, and positioned LevLane as a thought leader in the field.

Tune in to learn how original research can elevate your campaigns, build credibility, and spark meaningful conversations.

In this episode of Digital PR Explained, Michelle Mekky, founder of Mekky Media Relations, shares how her team orchestrated an influencer-led bar crawl to showcase Chicago’s Northwest suburbs. Discover how Michelle selected the perfect influencers, balanced creative freedom with campaign goals, and delivered impactful results for a local tourism agency. Tune in for actionable insights on crafting authentic and successful influencer campaigns.

In this episode of Digital PR Explained, Britt talks about the art of newsjacking—using trending news to land expert commentary in major publications. Learn how to craft the perfect pitch to get your expert featured quickly and effectively. Tune in for step-by-step tips on subject lines and email structure, and make it easy for journalists to say yes. Perfect for PR pros looking to boost media coverage!

In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, and advice on getting your expert noticed—even when there’s no immediate story to pitch.

In this episode of Digital PR Explained, Britt Klontz chats with PR strategist Brittanie Price about how her team at BCENE Public Relations landed top-tier media coverage for 4U by Tia, Tia Mowry’s sustainable haircare line. Brittanie shares how a back-to-basics approach, focusing on hero products and leveraging TikTok trends, helped them secure features in Allure, Oprah Daily, and more. Tune in for actionable PR tips you can apply to your own campaigns!

In this episode of Digital PR Explained, Britt explains why subscribing to journalists' Substacks should be part of your PR strategy. Learn how to find the right ones, manage subscriptions, and decide if paid versions are worth it. This episode is packed with actionable advice for PR pros looking to build stronger media relationships.