Digital Trailblazer Podcast

Episode 68: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go?

A lot of that depends on the type of client that you’re going after.

In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up to 10x to 20x your current rates.

You’ll learn everything from how to restructure your program to fit a corporate client’s needs, how to get your foot in the door and meet with the decision-makers, how to present your offer, how to price your offer, and more!

About Barbara Weaver Smith: Barbara is founder of The Whale Hunters, helping smaller companies do bigger business with bigger clients. She is the co-author of “Whale Hunting: How to Land Big Sales and Transform Your Company” and author of “Whale Hunting with Global Accounts”.

Connect with Barbara:
http://thewhalehunters.com
https://www.linkedin.com/in/barbaraweaversmith/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 67: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales team.

In today’s episode, Justin “J” Boyum teaches us his virtual event strategy for selling high ticket coaching in a one-to-many setting without having to do sales calls. Not only that, but he also explains how this strategy can be scaled profitably with paid ads.

About Justin Boyum: Justin Boyum (aka "J") is a highly motivational and transformational speaker and coach.

After leaving Active Duty Military Service, he spent years navigating Corporate America before discovering his super strength as a leader and performance expert. He founded his company, Charge Forward, to help individuals uncover their inner strengths and apply actionable performance systems for personal and professional growth.

He specializes in helping individuals harness the power of their voice and create a virtual stage that can scale an offer, even if it is brand new.

His mission is to "help the helpers," driven by the mantra: "Dream Fearlessly, Overcome Obstacles, and Become Victorious!"

Learn More About Justin’s Virtual Event Strategy Here: www.thechargeforward.com

Connect with Justin: https://www.facebook.com/justinboyum/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 66: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

One of the biggest problems online business owners face is that nobody knows that they exist.

You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business.

In this episode, Frank King reveals his secrets for getting on one of the biggest stages in the world to get the word out about you and your business, AND he teaches us how to leverage those stages to build your email list, generate leads, and get paying customers and clients.

About Frank King: Frank was a writer for The Tonight Show for 20 years and has been a speaker and comedian for 38 years, and now is a “Mental Health and Wellness in the Workplace” Speaker and Comedian.

He’s fought a lifetime battle with Depression and Suicidality, turning that long dark journey of the soul into 12 TEDx Talks, sharing his lifesaving insights on mental health and wellness with colleges, corporations and associations.

He holds the record for the longest non-stop comedy club road trip (2,629 nights in a row), and has shared the stage with Jerry Seinfeld, Adam Sandler, Kevin James, Dr. Ken Jung, and Jeff Foxworthy, among others.

He was the opening act for The Beach Boys, Randy Travis, Nancy Wilson, Neil Sedaka, The Four Tops, and Lou Rawls (two New Years Eve shows at the Hotel Del Coronado).

Frank has also survived 2 aortic valve replacements, double bypass, heart attack, and losing to a puppet on Star Search and lived to joke about all of it.

Download Frank’s “5-Star Speaker Toolkit” - https://getpaid4speaking1.com/speaker-branding-kit-download

Connect with Frank:
https://howtomakemoneyspeaking.com
http://www.facebook.com/thementalhealthcomedian
http://www.instagram.com/mentalhealthcomedian
http://www.twitter.com/theMHcomedian
https://www.youtube.com/thementalhealthcomedian
https://www.linkedin.com/in/frankkingthemhcomedian

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 65: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises.

The truth about scaling is that it really depends on your specific situation, and focusing on the wrong strategy at the wrong time can actually decrease profits instead of increase them.

In this episode, Todd and Leah discuss the only 3 strategies you should focus on to scale your online business, and in which order to implement them.

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 64: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos, content, search results, and more.

You can even train an AI version of yourself to do much of your coaching for you.

It makes you wonder if at some point, AI won’t need to you train it anymore and experts, coaches, and teachers will be completely replaced with AI.

In this episode, Chase Neely talks about the rapidly changing marketplace and how AI has already impacted online businesses. Then, he explains what you must do in order to keep yourself relevant, be competitive in your niche, and still be able to carve out a 7 figure income with your online business despite the A.I. takeover.

About Chase Neely: Chase is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.

Get A Marketing Strategy Audit HERE - https://leveragebrands.co/pod

Connect with Chase: https://www.linkedin.com/in/chaseneely/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 63: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them.

The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give up and move on.

Meanwhile, the most profitable and successful business owners realize that “no” often just means “no, not yet”, and they have systems in place to continue to work their prospects until they’re ready to say YES!

In this episode, Chelsea Beauchamp (aka Chelsea B) tells us her “minimalist” philosophy for turning those “no’s” into “yes’s” and how you can create an automated backend system to do most of the heavy lifting for you.

About Chelsea Beauchamp: Chelsea B., aka “The Minimalist Marketer”, helps high ticket coaches and subject matter experts leverage smart, simple, scalable email — to make a bigger difference, close more sales faster, AND avoid spontaneously combusting.

Having supported trailblazers like NYT best-selling author Dr. Becky Kennedy and her Good Inside® parenting approach; International speaker and best-selling author of Energy Codes®, Dr. Sue Morter; and more; Chelsea B. is here to support YOU with email marketing that feels good in your bones… and in your bank account.

Get Chelsea’s FREE “Cheatsheet”, “Brand Voice Matrix” (among other freebies): https://theminimalistmarketer.co/yes/

Chelsea’s Website: https://theminimalistmarketer.co/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 62: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it.

…or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re targeting.

…or that you’ve created a great program, targeting the right audience, but nobody is buying because you have no way of getting exposure or driving traffic to your offer.

In this episode, Todd and Leah discuss the biggest, most common problems they see getting in the way of profitability for newer online business owners, and the adjustments you need to make in your offer and marketing in order to realistically be able to generate a 6 or 7 figure income in your first year selling your program.

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 61: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

There are a lot of different stages that you can speak on, and different stages will help you achieve different goals.

Some people want to get paid to speak.

Others are willing to speak for free as long as they can sell something from stage.

And others are happy just to build brand recognition and gain authority from speaking on stage and generate some leads for their business.

Whatever your goals are, there’s a stage for it, and you can get on those stages even if you’ve got no experience with public speaking.

In this Episode, Corey Poirier takes us through his journey of how he went from barely graduating high school and having a fear of public speaking, to speaking on some of the most prestigious stages in the world, such as TedX, as well as events at Harvard, Stanford, and MIT.

He reveals which stages to seek for your different goals, how to get on those stages even if you’ve never spoken publicly before, the best way to get started, what to talk about, how to structure your talk, and much more!

About Corey Poirier: Corey is a 5 x TEDx Speaker, Wall Street Journal / USA Today Bestselling Author, a SUCCESS Magazine Emerging Entrepreneur, the founder of bLU Talks, and he has spoken at events at Harvard, Columbia, Cambridge, Oxford, Stanford, UCLA and MIT.

Grab Corey’s Book “The Enlightened Passenger” here: www.thisisthebook.com

Grab Corey’s FREE “Book of Why” Audio here: http://thebookofwhyaudio.com/

Email Corey at [email protected]

Connect with Corey:
https://www.instagram.com/thatspeakerguy/
https://www.linkedin.com/in/speakercoreypoirier/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 60: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience).

Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses.

But what if you could be dropped into a situation where the leads had already been generated and they instantly recognized you as a leading authority in your niche.

Sales would probably come a lot easier, right?

In this episode, Kim Walsh Phillips and Justin Guarini (yes, the guy from American Idol) explain their unique “Celebrity Speaker” funnel that gives you celebrity status with qualified leads so you can charge premium prices and convert millions in sales without ever needing to hustle DMs or run paid ads.

About Kim and Justin: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest growing companies in America and was recently named #475 in the Inc 5000.

Justin Guarini is best known for captivating 30 million viewers each week on the groundbreaking first season of American Idol along with Kelly Clarkson. He’s also starred in seven Broadway productions and made several appearances in other TV and movie productions.

Beyond his on-stage and on-screen success, Justin is a sought-after mentor and coach, dedicated to helping performers, entertainers, and entrepreneurs achieve their dreams through the Elite Speakers Network program in partnership with Kim Walsh Phillips.

The Elite Speakers Network focuses on growing the authority and celebrity of their clients and get them on other people’s stages.

Grab Kim & Justin’s “100 Places to Speak” PDF Guide: https://www.100placestospeak.com/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 59: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.

Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.

However, others will say that it’s best to start with a low ticket offer for your first product because it’s easier to sell something at $50 or $100 than it is to sell something for $5,000 or $10,000. Once you get that selling, you can build upon it to create higher ticket offers.

Both arguments have their merits, but when you look at the raw numbers and the real-life evidence, the answer becomes clearer as to what the better option is for different situations.

In this episode, Stephen Somers explains the pros and cons of each method, the best ways to sell low and mid ticket versus high ticket, and what’s the best way to get started for different situations.

Connect with Stephen:
https://www.instagram.com/stephenjsomers
https://www.youtube.com/channel/UC0vPu0MpUQucAnZukUbtJuw
https://home.marketplacesuperheroes.com/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer