Digital Trailblazer Podcast

Episode 58: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.

It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge.

It’s not that “Challenges are dead”, it’s just that we need to adjust how they’re done in order to adapt to changing customer behaviors.

In this episode, Mandy Nicholson tells us about her years of experience with Challenges, crunching the numbers, testing new things, and finding what is working right now to get the highest conversion rates possible with Challenges.

She discusses everything from promoting the challenge, how to recoup the cost of ads before the Challenge starts, what to do during each day of the Challenge, how and when to introduce your offer, what specials and promotions you can offer to increase sales, and how to follow-up and close out the Challenge after everything is done.

About Mandy Nicholson: Mandy is known as the Creative Genius Consultant, and is an Artist, Author, and Creative Retreat owner in Scotland. Mandy specializes in helping creative women to launch, grow and scale their businesses and make more money.

With her unique approach to marketing, Mandy stomps all over the myth of the starving artist by helping the creatives of the world find a business model that truly works for them, because it’s a fact that the creative brain is different, and unless you work with it, there is resistance - and Mandy definitely knows how to work with it!

Join Mandy’s “Planning & Goal Setting” Workshop: https://mandynicholson.co.uk/planning-goal-setting-workshop/

Check Out Mandy’s Retreats for Creatives: www.theartbankdalbeattie.com

Connect with Mandy:
https://mandynicholson.co.uk/
https://www.facebook.com/mandynicholson22
https://www.linkedin.com/in/mandyrussell/
https://www.instagram.com/thecreativegeniusconsultant/
https://www.youtube.com/c/MandyNicholsonCGC
https://www.tiktok.com/@mandynicholsoncgc

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 57: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok.

And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and your account stops growing despite pumping out new content every day.

In this episode, Mike Gostola explains why that happens, and the unique algorithm mechanics that make the difference between a few hundred views vs hundreds of thousands of views. And then, learn how he leverages his viral reach on TikTok to drive hundreds of sales every month without ever needing to spend a single penny on paid ads.

About Mike Gostola: Mike Gostola & Carla Shaw are entrepreneurs and online marketing strategists who recently hit the top 1% of their network marketing company. They have trained thousands on how to leverage the power of TikTok for automatic leads and sales with their industry-leading course RockTheTok Academy.

Check out Mike & Carla’s Rock to Tok Academy: https://rockthetok.com/5x5method-2566-7188?am_id=leahgetts9462

Grab Mike’s free PDF Guide for automated sales on TikTok: https://go.rockthetok.ca/pdf

Connect with Mike:
https://www.facebook.com/groups/tiktokfornetworkmarketers
https://www.facebook.com/mike.gostola.3

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 56: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago.

That being said, there are still online businesses out there that are doing really well.

So, what’s the secret?

In this episode, Mary Henderson explains what has changed and how. What strategies you should stop doing, and how you need to adapt in order to reach the buyers in your audience and keep conversion rates high.

About Mary Henderson: Mary is a Transformational Leader and an internationally recognized Personal Branding and Online Business Specialist who helps established Industry Experts productize, digitalize and commercialize their knowledge, wisdom and skills into a scalable and profitable online business and brand so they become though leaders in their industry.

With over 23 years of experience building 7 and 8 figure businesses and high-performance sales teams, Mary has been featured in many publications and is regarded as a thought leader in the Digital sector.

She is a heart-centered, compassionate, tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams.

Join Mary’s Newsletter: https://www.maryhendersoncoaching.com/micro-influencer-exclusive/

Connect with Mary:
Website: https://www.maryhendersoncoaching.com/
LinkedIn: @maryhendersoncoaching
Facebook: @maryhendersoncoaching
Instagram: @maryhendersoncoaching

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 55: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

It’s a well known fact in business that people will only buy from those that they know, like, and trust.

In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video.

In this episode, Meredith Marsh explains how to build a simple 5-part YouTube sales funnel to drive leads and sales for your online business that doesn't require you to have massive views & subscribers in order to generate a healthy 6 figure income.

About Meredith Marsh: Meredith is on a mission to help business owners infuse the best video marketing strategies into their brands through her content, courses, and coaching programs.

Meredith specializes in “YouTubifying” your business and building your video brand so that you become the most binge-worthy person in your niche! You can find Meredith Marsh on YouTube or the Video Brand Infusion Podcast.

Grab Meredith’s Video Gear & Setup Guide: https://vidpromom.com/crush

Connect with Meredith:
https://vidpromom.com/
http://youtube.com/@meredithmarsh
http://instagram.com/meredithmarsh.co

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 54: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business.

Many people are already familiar with things like JV launches, podcast guesting, summits, etc.

In this episode, Alison Reeves talks about a few different types of collaborations – bundles and giveaways – where you can generate upwards of 500 leads and get several clients and customers for very little work on your end.

She explains what bundles and giveaways are, how to find them to get involved, what you need to participate, and how to follow-up on the back end in order to turn your new leads into paying customers and clients.

Connect with Alison Reeves: https://alisonreeves.co/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 53: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results.

In this episode, Nate Morse breaks down his daily LinkedIn routine that lands as many as 10 high-ticket clients per week, and how he’s doing it all organically without paid ads.

He breaks down exactly what you should post and how often, how many connection requests to send and who to send them to, how many messages to send and what to say in those messages, and much more.

Get your FREE LinkedIn Audit: https://www.natemorse.com/

Connect with Nate Morse: https://www.linkedin.com/in/conversion-marketing/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 52: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Most people try to scale their business by simply making more sales.

However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least profitable ways to scale.

On the other hand, one of the fastest and most profitable ways to scale your business is to simply raise your prices.

In this episode, Kristin Gutierrez discusses with us exactly how to do that. She explains how to take any low-ticket offer and add value to it in order to 10x the price (or more), and also how to sell your new high ticket offer in the most leveraged way possible.

About Kristin Gutierrez: Kristin is a Best-selling author and founder of Bold Moves Mastery™ where she teaches entrepreneurs the simple 4 step system to crush it.

Despite the fact that she used to be deathly afraid of public speaking, she is now a highly sought-after speaker. Called by major industry leaders as “The Get It Done Queen” she has spoken on stages with the likes of Gabrielle Bosché and Eileen Wilder.

Check Out Kristin’s “Million Dollar Offer Challenge”: https://milliondollarofferchallenge.com/dt

Connect with Kristin:
YT: https://youtube.com/@confidentleadership
FB: https://www.facebook.com/kristininspires
IG: https://www.instagram.com/kristinthekeynotespeaker
LI: https://www.linkedin.com/in/kristin-gutierrez/
TT: https://tiktok.com/@officialkristingutierrez

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 51: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing.

That being said, you can always win clients and customers by simply making a closer, better connection with your audience, and you can do this without fancy automations, funnels, or marketing gimmicks.

In this episode, Jodi Rumack explains how she does that with “virtual dinner parties”, a high-touch strategy that she’s been using to get high conversion rates for her online business. And the best part is that she does it without complicated automations, funnels, or other technical stuff.

About Jodi Rumack: Jodi is a former fitness industry leader, turned online CEO, who is now working with coaches to help them strategize, create consistency, and scale with a group coaching offer.

She’s driven over $16 million in sales, lead teams of over 100, and helped her clients DOUBLE (or more) their revenue year over year.

Jodi is a seasoned leader & manager, known for building strong relationships online, selling without the sleaze, and keeping things simple! Her unique strategy of hosting Virtual Dinner Parties has resulted in $26k in revenue from a SINGLE event without any pushy, sleazy sales tactics, all while having FUN!!

Join Jodi’s “Group Coaching Offer” Workshop: https://jodirumackcoaching.com/dpgco-workshop

Connect with Jodi:
@jodirumackcoaching
https://www.facebook.com/groups/theleadershiploft

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 50: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time.

There are part of your brand that are necessary at the beginning of your entrepreneurial journey, and other things that you really shouldn’t consider doing until you’re bringing in multiple 6 figures a year.

In this episode, Bijal Patel lays out, step by step, what parts of your branding you should be focused on right now, and how your branding should evolve as you grow your business to 7 figures and beyond.

We discuss questions like… How do you come up with a good name for your brand? When should you get a logo and pick your brand colors? When should you get a trademark? How do you find your “brand voice”? How should you brand your content? And much more!

About Bijal Patel: Bijal is the passionate, positive, relentless founder & CEO of LAUNCH, a world-class business and brand strategy coaching company with a strong track record for coaching entrepreneurs to their fullest potential.

She has won innumerable awards and speaks around the world to established online business owners to help them create their own passionate and ultra successful business. Her notable presence and ability to transform people to believe differently so they can achieve their big dreams sets her apart from the rest.

Connect with Bijal:
Website: https://welaunch.design/
Facebook: https://www.facebook.com/bijal.launch/
FB Group: www.facebook.com/groups/bijal.launch/
Instagram: https://www.instagram.com/bijal.launch/
iTunes: https://podcasts.apple.com/ph/podcast/own-your-brand/id1703659417
Spotify: https://open.spotify.com/show/1PZFWfckVDzFkUzlKjmLGi?si=722a258f34e3439c
 

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 49: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”.

Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick of it), and others have just never even stopped to think of an exit plan.

But what if you could actually sell your online course or coaching business for a profitable exit?

In this episode, Jen Kilbourne explains how she did just that.

Jen answers all your questions about how to sell a digital products business… how to find a buyer, how to prepare for the sale, how much is your online business worth, how to maximize the value of your business, what are the things that add value to your business, how long does the process take, what do you do if your business is tied to your name and likeness, how big do you need to build your business before you can sell it, and much more!

About Jen Kilbourne: Jen Kilbourne is someone who can take your big ideas and turn them into profitable income streams.

Jen is an Executive Coach and Communications Expert that built her first online education company in a B2B niche and sold it in 2020. Since then, she's been focusing behind the scenes with growth-phase entrepreneurs to identify their intellectual property and develop their corresponding books, courses, and transformational content.

Her mission is to provide the services and education needed for visionary leaders, teachers, and experts to sustainably support and profit from their work online -- so that their audiences of real people can benefit as greatly as possible.

Learn How Much YOUR Online Business is Worth: https://www.everydear.com/business-valuation

Connect with Jen:
https://www.youtube.com/@everydearco
https://www.facebook.com/jenvlogcast
https://www.linkedin.com/in/jen-kilbourne/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer