Digital Trailblazer Podcast

Episode 38: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on.

The problem is that most online business owners implement new strategies like they’re throwing spaghetti on the wall, and as a result, their marketing is scattered and inefficient at best.

In this episode, Shellee Howard explains the process she went through to find the highest ROI strategies so she could focus her business on just one activity and scale efficiently, which has allowed her to build a multiple six-figure business

About Shellee Howard: Shellee is a Certified Independent College Strategist and Counselor. She helps Middle and High School students (and their parents) by preparing them for the college admissions process, helping them create a Stand Out Strategy, get into their best fit college without going into debt, and even how to succeed once admitted.

Grab Shellee’s Free Guide, “50 Summer Ideas for your teen to stand out to colleges”
https://keap.page/uh791/50-summer-ideas-podcast-guest.html

Connect with Shellee:
https://collegereadyplan.com/
https://www.instagram.com/collegereadyplan/
https://www.linkedin.com/company/college-ready/
https://www.facebook.com/groups/CollegeReadyDebtFree/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 37: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business.

But how do you get corporate clients? How much should you charge? How do you deliver your coaching?

In this episode, Marcy Morrison explains how she finds corporate clients and sells her coaching programs to them. She details how to construct your pitch, how to get your pitch in front of the decision-makers, how to re-structure your program for corporate clients, how much to charge, and much more.

About Marcy Morrison: Marcy is a certified personal trainer, certified holistic health coach, certified weight loss program specialist, and certified corporate wellness specialist.

She’s been focusing her business on working with corporations on worksite wellness and population health programs since 2011, and has worked with insurance companies, Fortune 500 companies, municipalities, and small and mid-sized businesses, starting and managing ACA-compliant, impactful wellness programs.

Get the “20 Ideas for Corporate Wellness Workshops” PDF Guide: https://www.corporatecoachescollaborative.com/f/20-ideas-for-corporate-wellness-workshops

Connect with Marcy:
https://www.facebook.com/groups/corporatecoachescollaborative
https://www.linkedin.com/in/marcy-morrison-73383783/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 36: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to.

It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage…

There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience.

So, what’s a strategy you can pivot to right now that will instantly increase opt-ins and sales?

In this episode, our guest, Rebecca Cousins, tells us all about the new strategy she’s discovered that brings her ultra-responsive leads and converts as high as 30% into sales for her group coaching program.

And the best part is that it’s fully automated and generating new customers and clients 24/7 in the background.

About Rebecca Cousins: Rebecca is the CEO and heart behind Simple Business Startup, LLC. With an entrepreneurial background spanning two decades, Rebecca recently transitioned from running a successful marketing agency for 19 years to embracing her true passion: coaching.

Today, she is dedicated to empowering women, helping them scale their service-based or coaching businesses through streamlined marketing strategies. 2023 marked Rebecca's inaugural year as a full-time coach, a year that saw her guiding over 100 women through personalized coaching, her signature group coaching program, and an exclusive membership.

Rebecca's approach is fueled by her core belief that women can have it all, a successful business and a thriving family. Why choose when you can have both and build a life you love!

Grab Rebecca’s “Secret” Podcast Here: https://www.simplebusinessstartup.com/secret-podcast

Connect with Rebecca:
https://www.instagram.com/rebeccacousins.co
https://www.facebook.com/RebeccaMCousins/
https://www.facebook.com/groups/femaleentrepreneursuccessclub

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 35: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space.

You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business.

But, as with every great strategy, marketers ruin everything, and the platform started to be abused and exploited.

So, naturally, Facebook implemented some hard and fast rules, pages and ad accounts we shut down and banned in droves, and most people stopped using Messenger ads and moved on to the next hot, trendy marketing gimmick…

Everyone except this episode’s guest, Chandler Walker.

Even to this day, Chandler is using Facebook Messenger Ads to book highly-qualified sales calls with an 80% show rate (or better) and turn around a minimum of 300% return on his ad spend, which has resulted in over $50 million in revenue for his business.

In this episode, Chandler walks us though his Messenger Ad strategy in detail.

About Chandler Walker: Chandler went to university for biology and biochemistry and has built and sold businesses since 2009.

His Elite Ads Agency focuses on disruptive style ads and systems that set their clients apart from the rest of the industry and creates a moat surrounding their businesses.

With over 10 years of experience in the business world, Chandler has a passion for sharing the knowledge he’s gained and has learned to embrace failure as an opportunity for growth and the pursuit of mastery.

Learn Chandler’s Messenger Ad System here: https://www.scienceofads.com/opt1-3386

Connect with Chandler:
Facebook: https://www.facebook.com/ChandlerSAF
Instagram: https://www.instagram.com/chandler_saf/
Twitter: https://twitter.com/ChandlerSAF
LinkedIn: https://www.linkedin.com/in/chandler-walker/
YouTube: https://www.youtube.com/chandlerwalkersaf
TikTok: https://www.tiktok.com/@chanslogic

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 34: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s.

Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity.

So if you need to create content for your business, you want to do it bigger and better than your competition.

In this episode, Claudia King tells us how she recruits content creators to create videos, blog posts, and other social media content about her business to boost visibility and sales and create viral momentum for her business without having to run paid ads.

About Claudia King: Claudia is the recipient of the Best in Digital Marketing Agencies from the Canadian Choice Award 2024 and finalist as a young leader in Montreal for the ESTim Award hosted by the Chamber of Commerce of Montreal-East.

Her approach distinguishes itself from the market by marrying energy and strategy, helping her clients get ''out of this world'' results.

She is the host of The Business Energetics Podcast & the instructor for the Social Media Management Certification.

Grab Claudia’s Freebies here: https://alchemimedia.com/library/

Connect with Claudia:
https://stan.store/Coachclaudiaking
https://www.instagram.com/xoclaudiaking
https://www.tiktok.com/@coachclaudiaking
https://www.facebook.com/FeminineEnergyMarketing
https://businessenergetics.buzzsprout.com/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 33: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients.

That sounds good in theory, but in practice, most people have issues with figuring out exactly what to offer that they could charge that much money for. Not only that, but they also struggle to find the types of clients that are willing and able to pay those premium prices for your services.

In this episode, Ann Carden explains how to make that transition, no matter what niche you’re in… whether you’ve got a B2B offer, or you’re a fitness coach, mindset coach, life coach, relationship coach, or anything in between.

Ann also explains where to find high-value prospects and the marketing strategies she uses to turn them into paying clients that pay you 10x more than you’re currently charging.

About Ann Carden: Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur.  She has built 7 successful businesses (selling five) and is the current owner of two.

She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success.

Join Ann’s Upcoming Masterclass Here: https://anncarden.clickfunnels.com/optin1653310813011

Connect with Ann:
https://www.linkedin.com/in/anncarden-business-consultant-coach/
https://www.youtube.com/anncarden
https://www.facebook.com/groups/663939057669313
https://twitter.com/ann_carden
https://www.instagram.com/anncardenconsulting/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 32: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue.

Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscribers you were looking for, the ad revenue is nowhere near what you expect it to be.

In this episode, Anthony Parent describes how he has made over $15 million dollars from YouTube with only 13,000 subscribers and by getting only 200 to 500 views per video.

About Anthony Parent: Anthony E. Parent, Esq. is a seasoned US Tax Attorney bringing more than two decades of rich and in-depth experience in International Taxation. He has mastered the landscape of this complex domain and has built a reputation for his strategic proficiency in negotiating with the IRS. His tax acumen has led him to successfully resolve numerous cases, leveraging his understanding of the tax code and providing sustainable solutions for his clients. Anthony hosts the popular IRSMedic podcast, where he decodes the often intimidating tax jargon and provides insights into the latest developments in taxation.

Grab Anthony’s 1099 Guide for FREE: https://irsmedic.com/taxprep-1099-schedulec

Connect with Anthony:
https://irsmedic.com/
https://www.instagram.com/irsmedic
https://twitter.com/IRS_Medic
https://www.tiktok.com/@irsmedic
https://www.youtube.com/@irsmedic
https://www.facebook.com/TheIRSMedic

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 31: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team.

However, managing a team is a new stage in your business that brings on a whole new set of challenges.

In this episode, Dustin Bogle walks us through that process and how to overcome the struggles of scaling a business to multiple 7 figures.

About Dustin Bogle: Dustin is the best selling author of “Reinforce Your Gym”. He's owned 6 gyms at one time which is where he was forced to learn how to lead a large team, build simple systems and master the art of marketing.

Dustin has a knack for making complicated subjects very easy to understand and visualize. And he enjoys helping others to create a step-by-step execution plan so they can go from dream to reality in the quickest time possible.

Connect with Dustin:
https://www.dustinbogle.com
Instagram - https://www.instagram.com/dustin.bogle/
Facebook - https://www.facebook.com/DustinBogle

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 30: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc.

But what a lot of online business owners eventually learn is that not all leads are created equal and cheap leads aren’t always a good thing. Wasting time with “tire-kickers”, broke people, and leads that ultimately just waste your time and never buy can be very costly to your business.

That’s why it’s well worth the higher cost to get a higher quality lead if those leads convert into a sales at a much higher rate.

In this episode, Carina Gardner lays out the strategies she uses to generate super-hot leads that are ready to buy BEFORE they jump on a sales call with you and how she’s used those strategies to build a multi-million dollar business in only a few short years.

About Carina Gardner: Carina is a surface pattern and craft designer turned CEO, who teaches hobbyists to make money as designers. As a former university professor (Ph.D. from the University of Minnesota) and creative director of a scrapbooking company (Cartabella Paper Co.), her expertise led her to build a multi-million dollar brand in 2 years.

Her program, Design Suite, grew so quickly due to Carina emphasizing community building, listening to members needs, and building coursework/awards that members love. She loves creative entrepreneurship and helping designers make money.

Connect with Carina:
Podcast - https://makeanddesign.com/
Youtube -  https://www.youtube.com/@carinagardner
Instagram - https://www.instagram.com/carinagardner/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 29: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit 

One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits.

If you want to keep profits high, then your best option is to offer bonuses and other incentives (instead of discounts) in order to increase urgency and scarcity.

In this episode, Marco Torres explains how he helps online business owners to drive hundreds of thousands of dollars in additional sales by offering incentives that cost practically nothing.

About Marco Torres: Marco is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Check Out Marketing Boost (affiliate link): https://www.marketingboost.com/#a_aid=65d642af0ff06

Connect with Marco:
https://www.linkedin.com/in/6101960marcotorres/
https://www.facebook.com/marco.torres.794628
https://www.instagram.com/marketing_boost_solutions/
https://twitter.com/MarketingBoost_

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer