In agriculture, we talk a lot about how we as producers can better connect with consumers to share our stories. Well, as grandma used to say, feeding someone is the way to their heart. 

Connecting with consumers can allow you to see your operation through a fresh set of eyes. In this episode, Erin Michalski shares about her family's transition from big city living in New York City, to selling direct-to-consumer beef from their own ranch in Colorado. Erin discusses her unique perspective as a first-generation rancher, and how she connects with her customers. 

To contact Erin, visit https://www.eaglerockbeef.com or look her up on Instagram @eaglerockranchco