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Have you ever surfed the internet and seen something like "don't pay thousands of dollars to a dentist to fix that sore tooth, download my free ebook – do it yourself dentistry, for everything that you need to know"?

Or how about "people who tell you you need a qualified electrician to hook up your solar panels are just trying to steal your money. Take my 3 part mini course and do it yourself. I haven't burnt down my house, and neither will you!"

Hopefully not, though on the internet, perhaps I'm being optimistic.