No one understands your work quite like you do. 

What you consider common knowledge, your potential clients don't even know about - it is not on their radar. 

And this is part of the curse of expertise. 

What we think as experts is universally understood - it's not. 

And what your potential clients don't understand, keep them from taking the next step from working with you. 

In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.

We also discuss:

• The curse of expertise and the barriers it creates in effectively communicating with potential clients

• The 2 types of misconceptions and their impact on potential clients.

• Examples of misconceptions in different businesses, including messaging, email automation, and coaching.

• The challenge of identifying misconceptions and the role of feedback from others in understanding them.