i predicted in another video that we’re going to start seeing the markers of luxury and status shift away from fashion and towards items that are actually becoming exclusive and unattainable - and apparently that's food now ☹️ influencers, brands and celebs are all using food as a prop to display wealth, to communicate luxury in a way that feels very French-revolution coded, and I think we need to be paying attention to this 👀🫶 thanks sm for watching - pls like, comment and subscribe xx🤍 follow me on tiktok / insta / threads: katieerobinson_🎧 podcast: refashioned (Spotify & Apple)💌 substack: katierobinson.substack.com🖇 or go to my linktree: linktr.ee/Katieerobinson_📮 business email only - katie.susfashion [@] gmail [dot com](pls note i only work with sustainability-focused brands!!)⏱️ TIMESTAMPS:00:00 hiii00:53 dupe culture & changing luxury indicators01:32 food as a status symbol online02:20 why is the food trend so appealing??02:59 BRIEF art history03:57 (skip here) Hailey x Fila campaign05:35 sensory marketing & online shopping06:31 why are brands using sensory marketing more?07:29 luxury fashion cafes & sweet treat culture08:42 the appeal of luxury fashion & everyday food09:13 different approaches to selling food11:23 why is this important12:13 byeee ty for watching xx