Today, we're shaking things up with the phenomenal Kelly Kussman. She's the brains and brawn behind Cayla Gray Fragrances. Buckle up, because this episode is a masterclass in hustle and heart. Kelly shares how she ditched her corporate gig to chase her entrepreneurial dreams, and trust me, it wasn’t all sunshine and rainbows. She dives into the nitty-gritty of building a brand, stressing the importance of research, the power of genuine networking, and why authenticity is non-negotiable.

We get real about the hurdles she faced, the tough decisions she had to make, and how staying true to her vision was always her guiding light. Kelly also talks about the critical role community and organic growth played in her journey. For all you aspiring entrepreneurs out there, she drops some serious knowledge bombs and no-BS advice that you can't afford to miss. So, hit that play button and get inspired to take your next leap!

What you'll hear in this episode:

[0:40] Introduction of Kelly Kussman

[1:45] The birth of Cayla Gray Fragrances

[3:00] Kelly's journey from the corporate world to entrepreneurship

[7:25] The importance of research, networking, and authenticity when building a brand

[11:05] Navigating challenges and staying true to your vision

[16:20] The impact of community and organic growth

[21:45] Kelly's coaching and advice for aspiring entrepreneurs

Connect with Kelly:

Connect with Kelly on IG @caylagrayco

Learn more on the Cayla Gray website https://caylagray.com/

Learn more about coaching with Kelly https://kellykussman.com/

Connect with Jess:

Join the Fuck Yeah Friday text community by texting “FRIDAY” to 619-332-3045 https://my.community.com/jessburgio?t=FRIDAY

Book your connection call with me https://calendly.com/unscriptedthepodcast/15-min-discovery-call

Create a state of flow and focus with Flocus and use code UNSCRIPTED at checkout to save 20% https://www.volarenutrition.com/

Get 25% off your Glōci order with code JESSICABURGIO https://getgloci.com/discount/JESSICABURGIO 

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/