This essay was originally published in print July 19, 2020 This week, we’re introducing Do Better Better: essays to plan for the future, today. Originally published to our community through our newsletter and blog, now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business. These essays compliment the audio version of our weekly newsletter, and of course our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future. We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities. Two quick reminders: <ul>
<li>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</li>
<li>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</li>
</ul> Important, Not Important is produced by <a href="http://crate.media/">Crate Media</a>

This essay was originally published in print July 19, 2020 This week, we’re introducing Do Better Better: essays to plan for the future, today. Originally published to our community through our newsletter and blog, now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business. These essays compliment the audio version of our weekly newsletter, and of course our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future. We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities. Two quick reminders: You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode. Important, Not Important is produced by Crate Media

This essay was originally published in print July 19, 2020 This week, we’re introducing Do Better Better: essays to plan for the future, today. Originally published to our community through our newsletter and blog, now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business. These essays compliment the audio version of our weekly newsletter, and of course our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future. We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities. Two quick reminders: <ul>
<li>You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com</li>
<li>You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.</li>
</ul> Important, Not Important is produced by <a href="http://crate.media/" rel="noopener noreferrer">Crate Media</a>

Do Better Better #1: Who Do You Want To Be? And Why?

You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan.

The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice.

Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up.

We don't care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something.

220+ episodes. 110+ countries. One question: What can I do?

New episodes weekly. You're already informed. Let's get to work.

Society & Culture

Science

Technology

You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice. Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up. We don't care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something. 220+ episodes. 110+ countries. One question: What can I do? New episodes weekly. You're already informed. Let's get to work.

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Do Better Better #1: Who Do You Want To Be? And Why?

Do Better Better #1: Who Do You Want To Be? And Why?

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