This essay was originally published in print July 26, 2020

Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.

These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.

Two quick reminders:

• You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com
• You can send us feedback at [email protected] — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

Important, Not Important is produced by Crate Media