How Local Listings Still Drive Rankings and How to Use Them for Better Visibility

You’ve probably heard that citations are outdated, but don’t fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack.

What You’ll Learn 

• The difference between citations and backlinks and how they affect SEO differently
• How to audit your current citations and spy on your competitors for easy wins
• The best tools and strategies to build high-quality, NAP-consistent listings

Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond.

https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/