Adam, Joanna, and Zach posit that despite lots of industry and brand focus on additive-free tequila, relatively few consumers understand what the term means or care much about it if they do. They're in it for the flavor profile or the recognizable label, and brands and bars are starting to wise up to that reality. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: Can the Beverage Industry Stand United Amid Anti-Alcohol Animosity on Multiple Fronts?

Zach is reading: Why the Mule Is the Ultimate Workhorse Cocktail

Adam is reading: What Ever Happened to Old Crow, Once the ‘Pinnacle of American Whiskey’?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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