Do Good Work

Social media is a proven and effective way to reach new audiences. It can help you build authority, trust, and identity for your business. Other than social media, what are the other forms of marketing that you can lead for your business?

In Raul’s conversation with Blake Wyatt, Blake shares his thoughts on “Marketing is everything, but it’s not everything.” He also talks about the latest trends and where he thinks marketing is heading.

Highlights

• How Blake Wyatt started. - 0:05
• Is being a CMO and CSO just a fancy title? - 1:51
• Thoughts on “Marketing is everything, but it’s not everything.” - 5:16
• Shaking up the space while working with a client. - 8:39
• A great place to start? - 15:21
• How can I elevate the experience to add more to perceive value? - 17:55
• What got Blake believing in the trends and where marketing is heading towards. - 23:09
• Best way to learn more about Blake. - 35:50 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Blake Wyatt
• https://ca.linkedin.com/in/blake-wyatt
• https://www.facebook.com/gnr8onlinesolutions/ 

If you want to start a strong, thriving team, you need to have an effective leader first. A leader who practices habits to develop a highly successful team can steer your team to greatness. But the big question is: What are these leadership habits?

Raul welcomes Gregg Gregory to talk about the power of words and teamwork. Gregg shares the different things that a team needs to have to achieve teamwork. He also shares the practical steps that a group can take as well as how a leader can facilitate progress within teams.

Highlights

• Who is Gregg Gregory and what to expect? - 0:05
• The power of words. - 1:37
• Teamwork is not just a group of individuals working together to achieve a common goal. - 3:09
• What do you need to have to achieve teamwork? - 5:20
• Two different things: Predictive trust vs vulnerability trust. - 7:38
• Practical steps that teams can take. - 10:44
• As a leader, how can you orchestrate to ensure that something is being done? - 13:49
• The 20-20-20 rule. - 15:20
• To avoid stagnant hypoxia. - 15:58
• As a leader, how can you facilitate progress within teams in an encouraging and motivational way? - 17:12
• The book The Four Commitments of a Winning Team. - 20:33
• The roadmap. - 22:52
• Best place to contact and learn more about Gregg. - 24:24 Episode Resources
• The Four Commitments of a Winning Team by Mark Eaton
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Gregg Gregory
• https://teamsrock.com/
• https://www.linkedin.com/in/teamsrock
• https://www.facebook.com/TeamsRock/
• https://twitter.com/teamsrock 

Communication is essential, especially if you’re handling a team. However, how do you communicate with your members? Is it effective?

Raul centers his talk today around communication. According to him, “The words you use today will determine the outcomes you see in your life.” He also shares the two most important forms of human communications. Raul also breaks down how you should communicate when you’re leading others.

Highlights

• The words you use today will determine the outcomes you see in your life. - 0:58
• Why are words powerful? - 1:11
• The two most important forms of human communication. - 2:03
• How should you communicate when you’re leading others? - 3:03
• Practice intentional communication. - 4:04 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

CRMs are treated as software to store customer information. However, times have changed and it’s now used not only as a database but also as a project management tool by many businesses.

One of the CRMs available in the market right now is Salesflare. For today’s episode, Raul is joined by the co-founder of Salesflare, Jeroen Corthout. Jeroen describes what it’s like to compete with tech giants and how Salesflare is different from other CRMs available in the market today. He also talks about the latest trends in the field, as well as the different horizons that the company aims to reach.

Highlights

• What it looks like to compete with giants. - 2:42
• His dream. - 10:45
• Learning to solve the problems he’s really passionate about. - 11:30
• The key takeaway: Steps that Jeroen follows that can serve as a framework. - 12:48
• How he went from not talking to customers to focusing on an industry where the majority of his time is relationships and conversation. - 14:37
• What drove him to focus on the sales ecosystem and how he started on customers? - 16:06
• The trends Jeroen is seeing and the steps he’s doing to proactively keep himself valuable in the marketplace. - 22:57
• Where is the company going? What are the trends and horizons that he wants the company to reach? - 28:18
• Best ways to reach out to Jeroen. - 32:01 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Jeroen Corthout
• https://salesflare.com/
• https://www.linkedin.com/in/jeroencorthout/ 

How do you communicate with your remote team? Is it via SMS, Skype, or one of the most popular ones: Slack?

Slack makes it easier to communicate with your members, either through dedicated channels or direct messaging. But how can you fully maximize its use?

Raul discusses how you can structure Slack to have a very strategic form of communication in your organization. He talks about the different frameworks that you can apply today with your team. Not only that, but Raul also gives the top tips to make sure that communication flows within the organization with the use of Slack.

Highlights

• The first things that you need to look at. - 1:24
• Three sides of the triangle. - 1:54
• Why do you care about an org chart? - 3:41
• Creating different teams and channels. - 4:55
• Setting up ground rules. - 8:52
• Within Slack, save or bookmark a link to store your actions, initiatives, or communication. - 11:37
• The final piece. - 13:56 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Is it a must to modernize Human Resources? What are the benefits of combining HR and technology?

Take a deep dive into upgrading your HR for growth as Raul welcomes Annissa Deshpande. Annissa is a former HR executive of a Fortune 500 where she oversaw the successful hiring of 20k people in 150 countries annually and designed internal talent initiatives to achieve business results. She talks about upgrading HR to grow revenue and create a place where people would love to work. Annissa also shares her and lōglab’s mission: To modernize HR to focus on growing revenue and creating a place where people love to work.

Highlights

• Introducing the guest: Annissa Deshpande. - 0:10
• The topics to cover. - 1:14
• Working with people development. - 1:59
• People come to work and they forget to be people. - 3:34
• Why modernize HR? - 5:38
• What am I missing: What are the programs that I should have in place? - 7:47
• Things that leaders should be looking out for the business. - 10:39
• Asking yourself: What are your quarterly goals? - 13:47
• Identifying a Cookie Cutter Leadership. - 14:57
• Annissa’s book and how HR plays a huge role in making some of the best strategies in the world. - 17:27
• Best places to go to know more about Annissa. - 20:47 Episode Resources
• The Comeback: A Modern HR Novel
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Annissa Deshpande
• https://www.theloglab.net/
• https://www.linkedin.com/in/annissadeshpande
• https://twitter.com/annissad 

Are you making the most out of your day? Do you think you’re reaching the goals and progress that you’re setting on a daily basis?

Raul sits down to talk about growth. He believes that in order for a person to achieve growth, it starts with how you’re handling your day-to-day life. Raul shares the effective technique which helps him and his clients achieve growth and effectiveness: Through the 80-20 day optimization and breaking your day into five segments.

Highlights

• What is growth? - 0:12
• Uncommon facts about growth. - 1:06
• The 80-20 day optimization. - 2:15
• Breaking your day into five segments: What are they? - 2:47
• Taking charge of your morning routine. - 4:03
• Pushing life into the world through the 80-20 time. - 5:06
• Getting your first intake of the day: Your daily work. - 6:39
• Recapping the day and focusing for tomorrow: The build-up time. - 9:40
• Do what you love and set your own rules: Your evening and night routine. - 10:47 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

How To Increase The Quality Of Your Service By Learning From The World's Greatest Guitar Player You Probably Never Heard Of.

If you are delivering results to your clients - are you successful?

Pick one:

1 - You deliver results to clients one time - you got lucky.

2 - You deliver results to clients repeatedly - you’ve got a winning product.

3 - You create new ways of getting better results consistently - you’ve got a winning process.

The last is overlooked.

Most service companies stop at level 2. Here’s how you can achieve level 3 by learning from one of the world’s greatest guitarists.

Highlights

• Delivering results to your clients - 0:25
• Creating new ways to get better results for your clients - 1:01
• Getting a winning process - 1:23
• A business is measured by its results - 3:23
• You have the power to focus on the process - 4:13
• Delivering results to the clients - 5:15 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Alexander is a serial entrepreneur from Finland. Despite his young age, Alexander has already led a team of 70 people and built a business that is collaborating with some of the largest businesses in the Nordics. He instantly fell in love with building and running businesses when he started his first business in 2016 and he has founded many businesses and initiatives since then. Outside of work, Alex is a passionate flyfisher and enjoyer of the pure Nordic nature.

Highlights

• Who is Alexander Silén? - 0:08
• Experience in leading a large team as a young leader in the digital remote world. - 2:10
• Key insights that he discovered, not only from himself but also his leadership practice to lead a larger team. - 4:03
• What are the visions of the business and how Alexander takes these visions? - 10:13
• When you say “Yes” to a vision, you’re saying “No” to 1001 other things that could be shiny objects. - 14:36
• Experience working with a team not only to have collaborative vision support but also a shared vision that everyone can agree on. - 18:33
• Only 3% of people actually have their goals written down on a piece of paper. - 22:28
• Making yourself useless as a founder. - 23:54
• Your vision and your business matter, but how can you focus on one area to make you a true leader? - 28:52
• Where to find Alexander Silén to reach out and learn more from him? - 29:15 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Alexander Silén
• https://www.linkedin.com/in/alexandersilen/
• https://mobal.io/ 

Edwin has been featured in Entrepreneur, Social Media Today, The Orange County Register, and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the 1990s and has since coached thousands of CEOs and business leaders in the United States and Europe. Edwin is the author of, Power Branding Secrets and Three Degrees of Separation

Highlights

• A lot of craziness going on in the world - 1:21
• Permission to engage and educate - 5:22
• The key is building a list - 6:58
• Increasing referrals - 7:54
• How to become “the obvious choice” - 8:50
• Followers on LinkedIn - 11:47
• Let’s be really good at something - 13:30
• Growth is not easy - 15:42
• What’s a nano influencer - 26:18
• You can’t see what you don’t see - 30:17
• There are four different types of referrals - 30:51
• A strategy to keep growing - 35:08
• Starting to use automation tools - 38:21 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Edwin Dearborn
• https://brandedshareables.com/best-referral-marketing-book/