Raul talks about how to execute a great idea. He explains it from a philosophical point of view.

Highlights

• Great ideas are amazing - 1:13
• Great ideas have their value and merit - 1:31
• Understanding a scenario and all facets of information - 1:42
• Great ideas stem from understanding - 2:07
• Leveraging your experience - 2:36
• Experience vs. knowledge - 3:13
• How to execute a great idea - 4:20 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Zeb Evans is the Co-Founder and CEO of ClickUp, the leading all-in-one workplace productivity platform servicing more than 2.5 million users around the world. A serial entrepreneur, Zeb has started several software companies with over $100 million in revenue, with a focus on building tools that increase productivity and save time.

Highlights

• What’s ClickUp? - 2:53
• Everything in one platform - 7:00
• Zeb’s background - 7:40
• Combining time and efficiency - 10:51
• How they increased their velocity - 11:39
• Progress and perfection - 13:25
• Moving towards perfection - 14:42
• What they’re looking for the next decade - 18:10
• What he does for fun - 20:12 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Zeb Evans
• https://clickup.com/

One of the things that I recently employed in my life, in my work, is not having meetings… I’m not trying to eliminate them completely, but I want to articulate the fact that most of our meetings are unnecessary.

Highlights

• Being with another person in a Zoom meeting - 2:16
• There are different levels of meetings - 2:41
• Disrespecting your own time - 2:56
• Working with your time - 4:23
• Communicating things efficiently - 5:13
• Shortening gaps between information and action - 5:24
• Three categories of meetings - 6:05
• What’s worth a meeting? - 7:10
• Think about things that can be done offline - 9:10

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Maurice Hofmann is a serial entrepreneur, marketing, and customer success specialist, who is known for his innovative drive as well as his ability to lead cross-functional teams to achieve the highest level of success. As the Global Vice President of Customer Success at Open-Xchange, IncMaurice is responsible to guide OX’s customers towards products like GoDaddy, Altice, Orange, or TalkTalk with the highest level of sustainable success. His newest project is the NYC Marketing Academy aimed to offer small businesses/start-ups and people looking to learn about marketing, a no-nonsense, practical application of marketing for their business purposes. It’s about allowing people to know what to do when they get to the office on a Monday morning. The NYMA is the extension of his recently published book Roadmap to Marketing Success for start-ups, product launches, or career changers.

Highlights

• Marketing has gone wrong - 3:00
• Reading several marketing books - 4:21
• Not knowing what to do first - 5:36
• His journey and background - 12:53
• Tactics and strategies for a company - 17:49
• Making social media campaigns - 18:35
• About tactic - 23:06
• The keyword is: relationship - 27:19 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Maurice Hofmann
• https://nycmarketingacademy.com/
• [email protected]
• https://www.instagram.com/NYMKTAC/
• https://www.linkedin.com/company/11104314 

With over 15 years of experience in marketing organizations, Sudha has worked with companies like P&G, Nielsen, and PayPal.

She’s currently on the Brand Marketing team at LinkedIn where she gets to help develop a world-class brand in the talent space.

She’s an active volunteer with the Mindfulness & Compassion team over at LinkedIn, is undergoing coaching certification through CTI, and is mastering interpersonal and organizational skills through the InnerMBA program.

She’s on a mission to help create a world of work where business leaders and teams recognize the importance of self-mastery, interpersonal mastery, organizational success, and emotionally intelligent teams and how those contributors can drive business success.

Highlights

• Interpersonal relationships - 2:14
• A simple definition of marketing – 2:45
• Building products starting with customer needs - 3:47
• How marketers can build and market products that map to customer needs – 5:35
• Blending humility with confidence when building products – 11:07
• When is the right time to pivot and make changes to a product in the market? - 15:28
• A collection of superstar people does not make a superstar team – 17:55
• How to foster workplace cultures that enable great marketing – 19:30 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Sudha Ranganathan
• https://www.linkedin.com/in/sudha-ranganathan/ 

We’re going to be talking about how to create and add new products and services that your customers will actually want… but we do not have a crystal ball. What we can do is make strategic market research… When you do market research you can know what your customers need.

Highlights

• What happens when you do market research - 1:40
• Understanding the buyer psychology - 2:16
• The ideal customers narrative - 3:33
• Getting qualified leads - 4:06
• Having more predictability in the business - 4:37
• Understanding the customers' feelings: 7:00

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action.

Highlights

• The status with social impact organization - 2:55
• Social impact and an example - 5:41
• Sustainability and social impact - 6:41
• Capitalism can be used for good - 7:53
• A generation of productivity - 9:59
• Designing branding and digital experience - 11:43
• The unique strengths that we can take to the table - 14:17
• Taking actions to make an impact - 15:44
• Efficiency vs. Effectiveness - 20:53
• Who cares about what - 26:39
• Authenticity is a key component - 28:09 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Eric Ressler
• [email protected]
• https://designbycosmic.com/manifesto/
• https://designbycosmic.com/ 

There’s a characteristic that I see in performers that I interviewed in this podcast, and that’s responsibility. With responsibility, you can make sure that you face things you do not want to face. Learn more about the cornerstone to leadership in this episode.

Highlights

• Things that we do not want to take responsibility for - 2:19
• What are the responsibilities that you're giving away? - 2:37
• The responsibility paradox - 3:02
• Becoming a better person - 3:39
• One of the key components that you need to choose - 4:22
• How can we address the responsibilities? - 5:30
• Changing the direction of our lives - 5:44 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Nicky Billou is the #1 International Best Selling Author of the book Finish Line ThinkingTM: How to Think and Win Like a Champion, and The Thought Leader’s Journey: A Fable of Life. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers, and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart LeaderTM Designation.

Highlights

• The way he approaches a business - 1:37
• Wanting to have a billion millionaires in the world - 3:39
• What drives your mission in business - 4:56
• Who you surround yourself with - 6:03
• Wanting to communicate better - 7:13
• How the real world works - 10:00
• The most important thing to become a champion - 12:52
• Thinking like a champion makes you one - 14:26
• What to do to become known - 16:18
• The process for thought leadership - 18:41
• Why focus on challenges - 20:05 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Nicky Billou
• www.eCircleAcademy.com
• [email protected] 

This is another solo episode, where I wanted to have a 1on1 with you. I define what demanding greatness is and how you can do it correctly.

Highlights

• What’s greatness - 1:41
• Demand greatness from yourself - 2:57
• Transforming another individual’s perception - 3:51
• Removing the barriers to grow - 5:03
• The potential is there - 5:52
• The path of greatness - 6:41
• How are you demanding greatness? - 7:30 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast