Do Good Work

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Highlights

• Who is Bryan Clayton and why will his story inspire you? - 0:36
• Starting an organic path from ground zero. - 3:30
• How approaching something new started: Starting up a software company without knowing how to code. - 6:00
• You just work with what you got. You pour your soul into a couple of things and then rinse and repeat. Do it over and over again for a long period of time. 7:21
• The three things that make sense when you’re starting a business from scratch. - 10:35
• Founding a company is a full-contact sport. - 12:53
• Starting a business and the old school Super Mario World:
• How are the two things the same? - 15:04
• It’s important to be a student of your own game, of your own industry. - 19:06
• Experience with going forward, without being 100% ready. 21:30
• You don’t have to be the founder to think like a founder. If you think like the founder, you’ll progress, you’ll level up. - 26:08
• Top books that influenced Bryan’s journey. - 26:35

Episode Resources

• The 7 Habits of Highly Effective People
• Think and Grow Rich
• The E-Myth Revisited
• Shoe Dog
• Built to Sell
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Bryan Clayton
• https://www.linkedin.com/in/bryan-clayton-a96b33214
• https://www.instagram.com/bryanmclayton/ 

The most important business concept I've ever learned can be condensed into one sentence:

Everything has a process.

Now that may seem very vague and broad (and obvious)

But let me show you how I arrived at that conclusion and how it has allowed me to create any process within any organization of any size with any product in any industry.

Highlights

• Everything has a process and you can improve it! - 0:37
• Having clear actions - 1:35
• Making a process profitable - 3:09
• Every action can be measured - 3:33
• Measure and optimize - 4:43 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

How do you communicate with your team, especially if you’re in a different time zone? In this episode, Raul talks about how you can lead and communicate effectively with global teams without being a Zoom zombie. He emphasizes that for a team to effectively work, trust is needed. Raul also shares the two different modes of communication that you can use for your team and how a project management tool can increase productive and effective work.

Highlights

• Humans will still drive work, even in the midst of AI, VR or metaverse, whichever comes in the next 20 to 50 years. - 1:54
• Teams need TRUST to perform effective work that makes a difference. - 2:53
• What are the two modes of communication that you can use to communicate with your team? 4:25
• How can you effectively communicate with the team? - 9:30
• Why should you use a project management tool? - 12:56
• Asking yourself, as a leader, the three basic questions. - 13:23 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

As leaders, we spend the bulk of our time processing information and thinking. This, in collaboration with others, drives our team’s actions. Focusing on the wrong information ultimately leads to increased costs and lower returns on effort and investment. Here’s how to ensure you’re executing the right actions.

Highlights

• 20% of your time is spent processing information and identifying if it’s useful, relevant and if you can use it now. - 1:00
• As leaders, it’s important for us to balance how we are focusing our energy on the right information and making sure we are executing the right action. - 2:18
• Setting up a 15-minute power meeting. - 3:41
• Ask the question: What opportunities exist now? - 4:36
• The most important task as a leader is to orchestrate action. - 6:37
• When you build a powerhouse of a team, you’ll get used to it and you’ll be able to focus on bigger drivers of growth for your organization, for your company, for your team. - 8:10

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 
• https://review.firstround.com/an-exact-breakdown-of-how-one-ceo-spent-his-first-two-years-of-company-building 

Darshan Mehta is the CEO and founder of iResearch, an online focus group platform that enables companies to quickly and affordably extract insights from consumers worldwide. Drawing from more than 20 years of marketing strategy and research design experience, Mehta is authoring a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.

In addition to his role at iResearch, Mehta is an adjunct professor at universities in Thailand, Sweden, France, and the U.S. Through the course of his work, Mehta has traveled to more than 80 countries and been recognized in publications such as Forbes, Inc., the Journal of Advertising Research, and Quirk’s.

Highlights

• Who is Darshan Mehta? - 0:08
• When we’re creating a new product for our market or industry, or creating a new campaign, is it best for it to be within the organization to understand what the customers want and what the market wants and to come up with ideas thru internal brainstorming, or should we directly ask the market and see what they want? - 1:20
• How can you proactively create strategies or ongoing touchpoints to know what the market is? - 4:11
• The possibility of interviewing a thousand people. - 5:52
• Branding is one of the best ways to differentiate. - 9:11
• Defining your brand. - 11:24
• Dealing with trends. - 13:05
• Some of the things that are totally out of your control, they’re gonna happen no matter what. But recognize that there’s always an opportunity in any given situation. - 15:25
• How can startups and brands right now prepare for what’s coming? - 17:20 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Darshan Mehta
• https://iresearch.com/
• https://www.linkedin.com/in/darshan--mehta
• https://www.connectqik.com/ 

How can you make sure that things are moving forward more effectively in your team? There are two things: productivity and profitability, which Raul discussed in today’s episode. He answers two important questions: What’s the difference between productivity with purpose and productivity with profit and why is it important to streamline communication with the teams?

Highlights

• Diving into productivity and profitability. - 0:40
• The three facets of an idea. - 1:41
• As a leader, it’s our job to shorten the gap between information and action. - 2:17
• When is information useful? - 4:49
• Productivity alone does not equal effectiveness. - 6:07
• Focus on opportunities first. - 6:56
• If you go to opportunities first, then it will actually prime your mind to look into your teams and departments first then solving and focusing on the bigger things. - 7:44
• Leadership doesn’t have to be complicated. - 8:49
• How can you be profitable? How can you make sure that things will move forward more effectively? - 9:27 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Over the last decade, Justin has helped build two $50M+ ARR companies and raise over $300M in venture capital. Then, in 2019, he burnt out and walked away from a high-paying executive job at a fast-growing startup in Los Angeles to work for himself. He moved from LA to Nashville and built his own businesses online. He uses active income to create passive income, and passive income to invest in the future.

Highlights

• Building a business around yourself - 2:13
• Becoming a creator - 2:52
• Things that you should be teaching your audience - 6:16
• Building your audience - 8:30
• Having certain hours to create - 18:26
• Being in the startup game for a while - 21:34
• One tip that he recommends the audience - 23:00 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Justin Welsh
• https://www.linkedin.com/in/justinwelsh/
• https://www.theofficialjustin.com/
• https://www.justinwelsh.me/ 

Raul talks about a productivity tip from productive profits to help your team combat information or communication overload by creating a “master brain”.

Highlights

• Communication overload - 0:37
• Information that is useful that you can store - 1:19
• What’s a “master brain”? - 1:41
• Centralizing information help you find all that you need in less time - 2:41
• The goal is to create leverage - 3:34
• The goal of productive profits - 4:21 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Raul focuses on business, career, and sales. So, if you’re in business right now, you know that you need sales to survive. How to fix a “dry” sales pipeline? Check it out!

Highlights

• You need sales to survive - 0:41
• Identify the most important metrics in your sales metrics - 1:21
• What are the actual metrics that you can measure - 1:55
• What tactics and strategies you should be applying - 2:32
• How to increase your conversion rate - 4:55
• How to improve sales - 6:47 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Raul talks about designing your team, designing your business, and about one of his early mentors and the book “Startups Culture Mindset”.

Highlights

• How can you define a startup culture - 0:31
• The culture depends on a lot of things - 1:16
• Having the power to work with intention and change the design - 1:59
• The design is the first step - 2:30
• Employing the right resources and team members - 3:11 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast