Do Good Work

Raul sits with Robyn Johnson to discuss the Wild Wild West of Ecommerce. Robyn is the co-founder of Marketplace Blueprint, a digital marketing agency specializing in Amazon product marketing. In just a few years, she created a seven-figure business selling on Amazon and eBay with only $100 taken from their emergency fund.

In this episode, she shares why she built a consulting and coaching business with some of the industry's most successful resellers. Discover her decade of experiences on Amazon, eBay, and other eCommerce sites. Tune in to know more about goal setting and other tips on surviving an entrepreneurial venture online.

Highlights

• Who is Robyn Johnson? - 0:23
• The perseverance, goals, and motivation towards success - 2:29
• Clear pathways and redundancy: Why work backwards? - 5:44
• Maintaining consistency and hitting goal with momentum - 8:00
• Having entrepreneurial friends is vital - 11:40
• The shiny objects syndrome - 12:27
• Sales is service - 15:22
• The Wild Wild West of Ecommerce - 16:40
• Reseller market or private label? - 18:47
• Goals for the next 5 years in the business space - 20:30
• Time, business, and money - 22:42
• Get in touch with Robyn - 25:24 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Robyn Johnson
• https://marketplaceblueprint.com/
• https://twitter.com/amzrobynjohnson
• https://www.linkedin.com/in/robynjohnsonaz 

What does authenticity mean? How can you incorporate genuine marketing into your business?

In this episode, Raul sits with Amy Jacobus to talk about human marketing. Amy is the founder of Grounded Growth consulting, a comprehensive framework for creating an evergreen brand guide and actionable marketing plan. Amy shares the framework she uses for her clients in improving and investigating the brand and marketing strategy. She emphasizes the importance of good marketing — with integrity and aligned with values. Thus, it is also significant to constantly practice finding your authentic voice.

Tune in to know why feelings are free to get involved in marketing aside from data and numbers.

Highlights

• Who is Amy Jacobus? - 0:10
• Expanding explanation on human marketing - 1:11
• Everyone is craving for authentic voice - 3:17
• Is authentic even real? - 5:06
• Difference of corporate brands from personal brands - 7:27
• Building feelings and connection: finding loyalty - 9:27
• Delving into the framework for approaching brand and marketing strategy - 10:58
• The suggested number of feedback loop: starting small and still - 16:39
• Executing and syndicating the strategic word: how can it become relevant to marketing? - 17:43
• Walking through the fear of sharing too much to the world - 22:50
• Where is the marketing realm heading to? - 24:49
• How the golden rule works in marketing - 26:24
• What does Amy do to stay relevant? - 29:36
• How to connect with Amy? - 31:23 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Amy Jacobus
• amyjacobus.marketing 
• instagram.com/amyjacobus 
• linkedin.com/in/amynjacobus 

In this world surrounded by chaos, toxicity, and drama, what is the root cause behind all these?

In this episode, Raul welcomes Master of Business Leadership founder Phil Johnson. Over 21 years, Phil has been helping organizations and executives worldwide understand the value of emotional intelligence. According to him, all the negativities present in the world are projected by ego-based fear. This is because most people experience anxiety from the rapid change requiring them to get out of their comfort zones. However, as we win over this emotional labor, we also strengthen our emotional intelligence.

Another root cause of chaos is giving away energy. To provide a solution to this dilemma, we should tell the truth with compassion; it is not weakness but strength. It will make you an inspirational leader, not taking power from other people.

Highlights

• Who is Phil? - 0:10
• The pivotal turning point in Phil’s life: the tsunamis of change - 1:10
• Why does emotional IQ matter?: The Authentic Listening - 4:15
• Society is driven by ego-based fear - 7:08
• Other protocols to guide people with building the emotional intelligence -10:12
• The penny doubling: building habits and journeying through the experience curve - 12:49
• Habits to practice: giving energy away unconsciously - 14:22
• The reflection point: discussing results on a weekly basis - 21:09
• Building habits is a lifelong practice - 23:27
• Connect with Phil - 25:37 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Phil Johnson
• https://ca.linkedin.com/in/philipjpjohnson
• https://calendly.com/mblcoach/30min 

In principle, there are 3 ingredients that are necessary to implement change in any team

They’re quite simple, some blatantly obvious, and you can call me out for being too simplistic about this however I believe it’s important for us to keep these ingredients at the forefront of any change management because without understanding these key ingredients the change you are seeking to implement may falter. 

The 3 major ingredients are

1) “Pigheaded” discipline

2) Tight communication and

3) Time

Do you believe that passion and purpose come from simple events? How can we, in our little way, make a difference and change lives?

In this episode, Raul welcomes guest Dawn Manske to talk about fighting against human trafficking. Dawn is an advocate against human trafficking, and she shares how she creatively found and created a vehicle to uplift this vulnerable community. Through Made For Freedom, a business that she established, many victims’ lives have been changed. It provides people with dignified employment. Also, this business’s goal is to let people wear things made with dignity. Currently, Dawn partners with 15 centers across the globe to expand its organization’s operations.

Highlights

• Dawn’s origin story of discovering and fighting against human trafficking - 2:00
• Aligning purpose and growing the business - 9:02
• The genuine need: the issue behind the pants and how it changes lives - 11:50
• Partnering with 15 centers across the globe - 14:03
• Balancing the supply and demand - 15:15
• Measuring the social impact - 18:45
• Reinvesting profits into the cause: the true value of business - 22:45
• Where you can read more about the Dawn’s cause: Made For Freedom Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Dawn Manske
• https://www.linkedin.com/in/dawnmanske
• https://madeforfreedom.com/ 

There seems to be a big fad around the one-person business or “companies of one”. 

There is no judgment on my part as I have grown as a solopreneur and I believe it can be a very beautiful way to contribute to society. 

However, we must distinguish between the difference between a business, namely a business owner and a freelancer. 

Most one-person businesses are disguised as freelancers.

They run their own financial books. Do their own marketing. Take their own sales calls and fulfill their client obligations. 

I know very successful (and wealthy) freelancers who run their businesses like this and enjoy the freedoms of time wealth, working with clients they want to, working when they want to, and are HAPPY. 

There is a modern fallacy that entrepreneurs MUST DO MORE and grow revenue for the sake of growth. 

Choosing not to grow for its own sake is a wise strategic decision if it is aligned with your life goals and vision for the future. 

For those who have discerned that they want to contribute more to society and are ready to endeavor to grow their profit and impact, this Spark is for you. 

In this Spark, I’d like to discuss how to GROW this type of “one-person business” without destroying your health, burnout, or neglecting your family. 

What are the books that changed your life this year? Are there any books that you’re planning to read for 2022?

In this one-on-one episode, Raul talks about the books he’s currently reading, the ones that he went through several times this year, the books that made a significant impact on his life, and what he’s planning to read next. He also cites the different strategies you can apply to your life.

So here’s a challenge for everyone: What’s your goal with words next year?

Highlights

• Where does the real power to share come from? - 0:50
• What X’s currently reading? - 1:44
• The books that made a significant impact on his life this year. - 2:09
• Series that X has gone through several times this year. - 2:57
• What he’s going to read next? - 4:11
• The challenge. - 5:35
• Another way to be strategic with your life. - 6:06
• What are your topics? - 8:03
• What’s your goal with words next year? - 9:33 Episode Resources
• Tao of Charlie Munger by David Clark
• SEE YOU AT THE TOP by Zig Ziglar
• The 8th Habit by Stephen R. Covey
• The Practice by Seth Godin
• The Philosophy of Thomas Aquinas
• Principles for Dealing with the Changing World Order
• No B.S. Books by Dan Kennedy
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast

The future is human. 

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline, and focus that often goes unnoticed.

The goal of #dogoodwork is to highlight that drive…holistically. 

Taking into account every aspect of what it means to be human: 

To have a Soul 

A Mind 

A Body

Relationships 

• Family 
• Friends 

Your Contribution

• Future generation 
• Work 
• • Career
  • Business 

We are evolving the podcast. 

We will now have 3 segments for the podcast: 

1. Interviews with amazing Guests
2. 1on1’s with me
3. And now Productive Profits 

With our guests, we will gather proven frameworks, mental models, and results-driven strategies to provide you new insights on every episode. 

For our 1on1s, my main contribution to you is in my area of expertise of working with entrepreneurs. 

The future of business is human. 

In addition to the 1on1’s, I will be doing something new and share with you every strategy and tactic, and framework I have from my business growth playbook: Productive Profits.

If you are interested in learning how Productive Profits can help you reach your growth and personal goals, please apply for a discovery call at dogoodwork.io/apply

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life. 

• Soul
• Mind
• Body
• Relationships 
• Contribution 

I’ll close with this quote from Joseph Ratzinger, also known as Benedict XVI

 “The world offers you comfort. But you were not made for comfort. You were made for greatness” 

This is Raul Hernandez

It’s an honor to be a small part of your journey. 

Do Good Work. 

What’s the most powerful transformation that happened to you personally and business-wise? How were you able to maintain this powerful change in your life?

For today’s episode, Raul welcomes Bobby Dysart of the Student of Intention. They discuss the secret of creativity and what a lot of businesses are missing. Bobby also shares his strategic moves in businesses and the effective ways if you are thinking of leaving your usual 9 to 5. He also talks about his new book, The 5 Buckets, the 10 Year Perspective Newsletter, and how he practices his framework.

Highlights

• Who is Bobby Dysart? - 0:05
• His powerful transformation. 1:58
• Was there a healthy or a non-healthy tension that he’s focusing on building his asset? - 4:09
• Thoughts on the difference between a feeling and an alignment. - 7:27
• What a lot of businesses are missing. - 10:45
• How does the book help him create a creative outlet and
• transform himself and his business? - 13:56
• The 10 Year Perspective Newsletter. - 16:44
• What he stumbles upon while writing the book, The 5 Buckets. - 19:55
• The two ways of perceptual contact. - 21:18
• The invitation to experience life. - 24:58
• Practicing the framework. - 26:52
• Best ways to contact Bobby. - 28:53 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Bobby Dysart
• https://studentofintention.com/
• https://www.linkedin.com/in/bobbydysart
• The 5 Buckets 

Have you ever asked yourself “What’s the reason why I built this business?” or “What are my business goals?”

Your business intentions will not only put up your company, but it will also showcase your name as a business owner. And this topic surrounds the talk for today between Mike and Raul.

Mike shares the journey that led him towards entrepreneurship. He also talks about how he started building relationships with other people and his biggest aha! Moments and realizations. He and Raul prove that if you’re launching something, you have to fail extremely fast. The only true failure is giving up and stopping.

Highlights

• How did he get to where he is? - 2:11
• What led him towards entrepreneurship? - 9:28
• Things that he sees in the workplace after moving. - 13:24
• How can you start building relationships with other people? - 16:22
• Things that are most exciting for Mike. - 17:46
• The biggest realizations and Aha! moments. - 23:13
• What happened after changing his pricing and repositioning? - 26:21
• The takeaway. - 32:13
• What’s next with Mike? - 33:58
• Places where you can reach out to him. - 35:45 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Mike Moll
• https://www.mikemoll.co/
• https://www.instagram.com/themikemoll/
• https://www.linkedin.com/in/themikemoll