Alain Hunkins helps high-achieving people become high-achieving leaders. Over his twenty-year career, Alain has worked with tens of thousands of people in over 2,000 groups of leaders in 25 countries. Clients include Wal-Mart, Pfizer, Citigroup, General Electric, State Farm Insurance, IBM, General Motors, and Microsoft. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of the book CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders. As a faculty member of Duke Corporate Education, Alain’s writing has been featured in Fast Company, Inc., Forbes, Chief Executive, Chief Learning Officer, and Business Insider.

Highlights

• What leadership means to him - 2:42
• All of us are leading every day - 4:08
• The right mindset that you need to have - 4:43
• Connection, communication, and collaboration - 5:03
• The unnecessary connection - 7:42
• The basis of connection is empathy - 9:38
• Not feeling comfortable - 13:48
• What’s the goal of communication? - 20:01
• Step beyond the comfort zone - 24:44
• Bad leaders vs. good leaders - 29:10
• Being efficient and effective - 29:57
• It’s about you helping other people - 34:08
• The goal of feedback - 37:40
• Becoming a better leader and connector - 41:40 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Alain Hunkins
• https://www.alainhunkins.com/cracking-the-leadership-code
• www.alainhunkins.com
• www.linkedin.com/in/alainhunkins
• [email protected] 

Nicki Krawczyk, President of Nicki K Media, is a copywriter and the Founder of FilthyRichWriter.com and FiredUpFreelance.com. As part of the Filthy Rich Writer project, she created her first course in 2012 – the Comprehensive Copywriting Academy – to teach the skills and steps needed to make a career out of copywriting. 15+ years of copywriting experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters and build thriving careers from her website with her flagship course Comprehensive Copywriting Academy. In 2021 she, along with her hugely talented team, created a second resource for freelancers, Fired Up Freelance, and the training course, Freelance Success Framework, which serves up proven, step-by-step guidance for building a freelance career you’ll love.

Highlights

• Her journey being a copywriter - 2:34
• Giving people copywriting projects - 3:34
• The Comprehensive Copywriting Academy - 4:14
• How important is copywriting? - 7:49
• Treating a business like a business - 9:58
• Where you can find a copywriter - 13:34
• Going freelance - 15:50
• The difference between freelance and entrepreneurship - 28:37 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Nicki Krawczyk
• www.Filthyrichwriter.com
• https://filthyrichwriter.com/free-video-training
• www.FiredUpFreelance.com
• https://firedupfreelance.lpages.co/free-freelancing-training/
• [email protected] 

Dean Dutro is the co-founder of Worth eCommerce, a 7+ figure eCommerce marketing agency that helps businesses of all sizes dramatically grow their revenue by at least 30% with lifecycle email marketing and SMS marketing. Dean is an eCommerce email marketing and SMS expert, a Klaviyo Platinum Partner, and sits on Klaviyo’s Advisory Council. He is also the founder of Email Growth Training and has helped over 600 stores grow leveraging email. He is also the host of the Relationship Commerce Podcast, which focuses on eCommerce founders, their stories, struggles, and strategies that are working to scale now.

Highlights

• Always wanting to grow and scale - 3:21
• Being on a growth path - 4:48
• Meeting great talents - 6:23
• Increasing customer’s lifetime value - 16:16
• How to add value - 23:30
• How are you helping clients? - 26:06
• Having a podcast - 31:55
• Making and driving impact - 33:44
• Building community and success stories - 33:23 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Dean Dutro
• https://www.linkedin.com/in/deandutro/
• Worth Ecommerce: https://www.instagram.com/worthecommerce/
• Worth Ecommerce: https://www.linkedin.com/company/worth-ecommerce/
• [email protected] 

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact. For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

• Highlights
• Doing market research - 2:07
• What it means to properly position yourself - 3:55
• Exclusivity vs. Commodity - 4:39
• Understanding what the market needs and wants - 6:57
• Why you do what you do - 15:22
• The experience of the customer - 17:38
• Creating a passion for a brand - 19:55
• What are you most frustrated about - 23:58
• You need to do your homework - 26:02
• It all depends on what makes sense for your business - 28:33
• Female entrepreneurs - 31:47
• Being proud to have a certification - 32:49 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Lisa Genovese
• Website: https://www.wearebottomline.com/
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/lisamariegenovese/ 

We just recorded the 100th episode of this podcast! I just want to THANK YOU for listening! Here we are at a hundred episodes but I am just starting!

Highlights

• What’s the purpose and the goal - 0:42
• Building a machine - 1:35
• Being able to touch on good insights at each interview - 1:59
• What’s Raul’s goal? - 2:36
• What makes this podcast different - 3:40
• Continuing to add value - 4:19
• Thank you for listening! - 4:53 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Ben has been helping clients tell their stories and build their brands for more than 25 years now. He is a two-time author, host of the four-year-old YourLIVINGBrand.live show, and differentiator of brands. His mission is to help companies and those within them to stop being commodities and instead, be brands worth loving.

Highlights

• Differentiating yourself - 2:37
• What’s your brand and what’s your message - 4:35
• Having the expertise to solve a problem - 6:11
• Having the right message - 6:55
• The market changes too fast - 9:56
• Think if you’re communicating effectively - 13:28
• Being good at what you do - 17:17
• There are easy ways to reach your audience - 20:12
• Podcasting as a role in marketing strategy - 25:14
• A mobile-friendly website - 27:39 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Ben Baker
• www.yourbrandmarketing.com
• Video examples:
• https://www.youtube.com/channel/UC9BqPtCcSyHvQsbl2rumM4w
• https://www.youtube.com/c/simpletivity
• [email protected] 

Andrew Gazdecki is the founder of http://MicroAcquire.com  former CEO & Founder of Bizness Apps and Altcoin (both acquired). He has been an entrepreneur for longer than he can remember. He likes to build stuff, most companies, and tries to tell a story that goes beyond what the company does to how it’s changing markets. He has been featured in NYT, Forbes, WSJ, Inc.com, and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch, and VentureBeat.

Highlights

• His background - 2:33
• The company that he has created - 4:33
• An easy way to connect to buyers - 5:30
• What you do as a broker - 7:46
• Looking for acquisitions for expansion - 9:22
• Large companies buying startups - 10:25
• What is Microacquire? - 14:05
• A big part of acquisitions - 17:03
• Buying a business is not like buying a house - 17:47 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Andrew Gazdecki
• https://www.linkedin.com/in/agazdecki/
• https://twitter.com/agazdecki
• https://microacquire.com
• [email protected] 

This is going to be a particularly special episode as Raul does a solo podcast. He talks about San Diego and dives into what it means to become more human and how you can be more human in your life.

Highlights

• San Diego as a city - 1:21
• Fake realities - 2:35
• Becoming more human - 2:45
• A program that changed his life - 3:25
• Being fascinated about the startup world - 3:49
• Success is boring - 4:45
• We always talk about goal settings - 6:30
• What success looks like - 7:15
• Metrics that matter in your personal life - 8:33
• What happiness means to you - 9:50 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Ryan Condie has started 8 “projects”, 2 succeeded, 6 failed. He has bought 3 companies and so far, all have succeeded. His mission is to help people buy a business that leads to financial freedom. He loves entrepreneurship and he is taking the acquisition route to avoid early pitfalls in starting from scratch.

Highlights

• College is great - 2:05
• Acquiring a company and growing it from them - 3:49
• Approach entrepreneurship in a unique way - 5:28
• Doing something new - 6:56
• Looking for acquisitions to grow - 8:16
• Skills and knowledge that you currently have - 10:47
• What to do if you’re looking to acquire a company - 12:01
• Being able to buy a business - 13:33
• Doing seller financing - 14:32
• About SBA Loans - 16:00
• Key factors to analyze a business - 16:59
• Looking for something online - 18:41
• Always asking the “why” - 24:10
• Freelancing and microfinancing - 25:12
• It’s a journey, and it’s a process - 27:23 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Ryan Condie
• Apple: https://podcasts.apple.com/us/podcast/lets-buy-a-business/id1506985601
• https://letsbuyabusiness.com/
• https://www.linkedin.com/in/ryancondie/
• https://twitter.com/ryanpaulcondie
• [email protected] 

Omar Morales is a Project Director at Advano and the founder of The Omar Project — a website dedicated to the art (and science) of project management. Over the last decade, his work has taken him to new cities, new states, and even new countries. From the United States to Singapore to Malaysia, Omar has managed projects not just in the millions, but in the billions.

When he’s not busy being a project manager, he enjoys hiking, camping, and skiing with his wife Phoenix, and their son Amias. Omar is currently based in New Orleans, LA.

Highlights

• About project management - 2:32
• Predicting where your cash flow is going - 5:29
• The fundamentals of proper execution of project management - 6:25
• Being proactive about missing a deadline - 12:05
• Managing a deadline perfectly - 13:04
• Using group meetings - 13:45
• We need leaders - 14:44
• Creating the right type of system - 16:40
• Doing things outside the box - 19:12
• Bringing the right talent - 20:27
• Why hire a project manager? - 21:45
• Getting in touch with Omar - 23:02 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Omar Morales
• Website: www.theomarproject.com
• Twitter: https://twitter.com/theomarproject
• Linkedin: www.linkedin.com/in/omar-morales1
• Instagram: https://www.instagram.com/theomarxproject/
• [email protected]