Do Good Work

With over 15 years of experience in marketing organizations, Sudha has worked with companies like P&G, Nielsen, and PayPal.

She’s currently on the Brand Marketing team at LinkedIn where she gets to help develop a world-class brand in the talent space.

She’s an active volunteer with the Mindfulness & Compassion team over at LinkedIn, is undergoing coaching certification through CTI, and is mastering interpersonal and organizational skills through the InnerMBA program.

She’s on a mission to help create a world of work where business leaders and teams recognize the importance of self-mastery, interpersonal mastery, organizational success, and emotionally intelligent teams and how those contributors can drive business success.

Highlights

• Interpersonal relationships - 2:14
• A simple definition of marketing – 2:45
• Building products starting with customer needs - 3:47
• How marketers can build and market products that map to customer needs – 5:35
• Blending humility with confidence when building products – 11:07
• When is the right time to pivot and make changes to a product in the market? - 15:28
• A collection of superstar people does not make a superstar team – 17:55
• How to foster workplace cultures that enable great marketing – 19:30 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Sudha Ranganathan
• https://www.linkedin.com/in/sudha-ranganathan/ 

We’re going to be talking about how to create and add new products and services that your customers will actually want… but we do not have a crystal ball. What we can do is make strategic market research… When you do market research you can know what your customers need.

Highlights

• What happens when you do market research - 1:40
• Understanding the buyer psychology - 2:16
• The ideal customers narrative - 3:33
• Getting qualified leads - 4:06
• Having more predictability in the business - 4:37
• Understanding the customers' feelings: 7:00

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action.

Highlights

• The status with social impact organization - 2:55
• Social impact and an example - 5:41
• Sustainability and social impact - 6:41
• Capitalism can be used for good - 7:53
• A generation of productivity - 9:59
• Designing branding and digital experience - 11:43
• The unique strengths that we can take to the table - 14:17
• Taking actions to make an impact - 15:44
• Efficiency vs. Effectiveness - 20:53
• Who cares about what - 26:39
• Authenticity is a key component - 28:09 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Eric Ressler
• [email protected]
• https://designbycosmic.com/manifesto/
• https://designbycosmic.com/ 

There’s a characteristic that I see in performers that I interviewed in this podcast, and that’s responsibility. With responsibility, you can make sure that you face things you do not want to face. Learn more about the cornerstone to leadership in this episode.

Highlights

• Things that we do not want to take responsibility for - 2:19
• What are the responsibilities that you're giving away? - 2:37
• The responsibility paradox - 3:02
• Becoming a better person - 3:39
• One of the key components that you need to choose - 4:22
• How can we address the responsibilities? - 5:30
• Changing the direction of our lives - 5:44 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Nicky Billou is the #1 International Best Selling Author of the book Finish Line ThinkingTM: How to Think and Win Like a Champion, and The Thought Leader’s Journey: A Fable of Life. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers, and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart LeaderTM Designation.

Highlights

• The way he approaches a business - 1:37
• Wanting to have a billion millionaires in the world - 3:39
• What drives your mission in business - 4:56
• Who you surround yourself with - 6:03
• Wanting to communicate better - 7:13
• How the real world works - 10:00
• The most important thing to become a champion - 12:52
• Thinking like a champion makes you one - 14:26
• What to do to become known - 16:18
• The process for thought leadership - 18:41
• Why focus on challenges - 20:05 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Nicky Billou
• www.eCircleAcademy.com
• [email protected] 

This is another solo episode, where I wanted to have a 1on1 with you. I define what demanding greatness is and how you can do it correctly.

Highlights

• What’s greatness - 1:41
• Demand greatness from yourself - 2:57
• Transforming another individual’s perception - 3:51
• Removing the barriers to grow - 5:03
• The potential is there - 5:52
• The path of greatness - 6:41
• How are you demanding greatness? - 7:30 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Alain Hunkins helps high-achieving people become high-achieving leaders. Over his twenty-year career, Alain has worked with tens of thousands of people in over 2,000 groups of leaders in 25 countries. Clients include Wal-Mart, Pfizer, Citigroup, General Electric, State Farm Insurance, IBM, General Motors, and Microsoft. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of the book CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders. As a faculty member of Duke Corporate Education, Alain’s writing has been featured in Fast Company, Inc., Forbes, Chief Executive, Chief Learning Officer, and Business Insider.

Highlights

• What leadership means to him - 2:42
• All of us are leading every day - 4:08
• The right mindset that you need to have - 4:43
• Connection, communication, and collaboration - 5:03
• The unnecessary connection - 7:42
• The basis of connection is empathy - 9:38
• Not feeling comfortable - 13:48
• What’s the goal of communication? - 20:01
• Step beyond the comfort zone - 24:44
• Bad leaders vs. good leaders - 29:10
• Being efficient and effective - 29:57
• It’s about you helping other people - 34:08
• The goal of feedback - 37:40
• Becoming a better leader and connector - 41:40 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Alain Hunkins
• https://www.alainhunkins.com/cracking-the-leadership-code
• www.alainhunkins.com
• www.linkedin.com/in/alainhunkins
• [email protected] 

Nicki Krawczyk, President of Nicki K Media, is a copywriter and the Founder of FilthyRichWriter.com and FiredUpFreelance.com. As part of the Filthy Rich Writer project, she created her first course in 2012 – the Comprehensive Copywriting Academy – to teach the skills and steps needed to make a career out of copywriting. 15+ years of copywriting experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters and build thriving careers from her website with her flagship course Comprehensive Copywriting Academy. In 2021 she, along with her hugely talented team, created a second resource for freelancers, Fired Up Freelance, and the training course, Freelance Success Framework, which serves up proven, step-by-step guidance for building a freelance career you’ll love.

Highlights

• Her journey being a copywriter - 2:34
• Giving people copywriting projects - 3:34
• The Comprehensive Copywriting Academy - 4:14
• How important is copywriting? - 7:49
• Treating a business like a business - 9:58
• Where you can find a copywriter - 13:34
• Going freelance - 15:50
• The difference between freelance and entrepreneurship - 28:37 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Nicki Krawczyk
• www.Filthyrichwriter.com
• https://filthyrichwriter.com/free-video-training
• www.FiredUpFreelance.com
• https://firedupfreelance.lpages.co/free-freelancing-training/
• [email protected] 

Dean Dutro is the co-founder of Worth eCommerce, a 7+ figure eCommerce marketing agency that helps businesses of all sizes dramatically grow their revenue by at least 30% with lifecycle email marketing and SMS marketing. Dean is an eCommerce email marketing and SMS expert, a Klaviyo Platinum Partner, and sits on Klaviyo’s Advisory Council. He is also the founder of Email Growth Training and has helped over 600 stores grow leveraging email. He is also the host of the Relationship Commerce Podcast, which focuses on eCommerce founders, their stories, struggles, and strategies that are working to scale now.

Highlights

• Always wanting to grow and scale - 3:21
• Being on a growth path - 4:48
• Meeting great talents - 6:23
• Increasing customer’s lifetime value - 16:16
• How to add value - 23:30
• How are you helping clients? - 26:06
• Having a podcast - 31:55
• Making and driving impact - 33:44
• Building community and success stories - 33:23 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Dean Dutro
• https://www.linkedin.com/in/deandutro/
• Worth Ecommerce: https://www.instagram.com/worthecommerce/
• Worth Ecommerce: https://www.linkedin.com/company/worth-ecommerce/
• [email protected] 

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact. For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

• Highlights
• Doing market research - 2:07
• What it means to properly position yourself - 3:55
• Exclusivity vs. Commodity - 4:39
• Understanding what the market needs and wants - 6:57
• Why you do what you do - 15:22
• The experience of the customer - 17:38
• Creating a passion for a brand - 19:55
• What are you most frustrated about - 23:58
• You need to do your homework - 26:02
• It all depends on what makes sense for your business - 28:33
• Female entrepreneurs - 31:47
• Being proud to have a certification - 32:49 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Lisa Genovese
• Website: https://www.wearebottomline.com/
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/lisamariegenovese/