Do It My Way Podcast

Accounting is not my thing. It has never been! I would rather spend money than save money. Who wouldn’t? I am all about rewarding myself for hard work and I like instant gratification. I never have the poverty mindset because I know I can always make more money! But, as your business scales and grows and suddenly you are bringing in $100k a month, you have to learn to control your finances. And you have payroll you have to make and other business expenses that come up.   I tried to do my own accounting for years and made so many mistakes. It was just stupid. I was spending hours doing something I am terrible about because I didn’t trust anyone to do it but really I shouldn’t have trusted myself! Math was never my thing! Why am I torturing myself trying to do this? It made no sense and was actually hurting my bottom line, not helping it!    Learn the six mistakes to avoid when starting or scaling a business!

The #1 reason that my clients want to start businesses is to have FREEDOM. Usually it’s time freedom to work whenever they want to work and financial freedom to make as much money as they want to make!   Entrepreneurial freedom is about so much more than working for yourself. It's about being the master of your own destiny and reaping the rewards of your hard work. At the end of the day everything you have is because YOU made it happen! How satisfying is that? If you are thinking of starting a business, this should motivate you to go for it and find true freedom!

Consistency wins. Period. You can pay all of the most expensive business coaches, sign up for every personal development program you can find, and read every entrepreneurship book out there, and have an incredible business plan, but if you don’t execute your plan consistently, you will never win! It’s easy yet very few do it.   Consistency is making sales calls EVERY day to get new business, coming up with a social media content plan and posting regularly, nurturing current clients the way they deserve to be, working out every day. Not sometimes, not when you feel like it, but EVERY DAY! Here are three key steps you need to take to create consistency in your business!

If I had a dollar for every time someone asked to pick my brain, I would be RICH! Early on in my career I spent countless hours meeting people at Starbucks for them to “pick my brain.” I didn’t want to be rude and it was flattering that they saw me as the expert in marketing. But I would sit and spend 2 hours giving free advice for what? Now, I don’t mind if it was a friend or someone who had helped me out before or even a student getting ready to graduate that was looking for some advice. But everyday people who own businesses want to “pick my brain.” Ok, I’ll just give you 20 years worth of my experience with the right answers for FREE so you can go about your business? Would a primary care physician ever meet with you so you could “pick his or her brain?” No, they would tell you to schedule a consultation and charge you for an office visit.   Learn four things you can do the next time someone says, "Can I pick your brain?"

Coaching female CEO’s and entrepreneurs is what lights me on fire. I relate to the struggles of working hard to prove yourself in a male dominated corporation or the fears that come with going out on your own. There is no one more efficient with their time than a mom that is running a household and a business.   But we are human and fear often holds us back from doing big things! I see it all of the time. A female entrepreneur will have a great idea with massive potential but they are scared. Scared to fail. Scared to not have enough time to be a successful wife, mom and entrepreneur. Scared what others will think. Scared they can’t live up to expectations they put on themselves. Fear is the #1 thing that holds many people back from doing amazing things!   Find out the top three fears I see in female entrepreneurs and how to conquer them!

Throughout my life, I have always been a yes person. I love new opportunities, meeting new people, and I am confident that I can usually make a difference if I get added to a committee or am in charge of something.   The problem with that is, too many yeses lead to burn out. I was too busy saying yes and helping everyone out that when I finally got home, I was exhausted and didn’t have much left for the people I loved the most! What good was it doing when I was helping all of these organizations but neglecting the things most important to me? Find out the four questions you need to ask yourself before you say yes to another meeting or another partnership!

Have you ever been talking to your girlfriends about your favorite brand of make-up or the most comfortable workout shoes you’ve just bought or that amazing shirt you found on Amazon that was only $30? What do they do? They immediately go online and check it out for themselves! After all, customer reviews are the absolute best referral for your business! You are going to trust your girlfriend who has already tried out these items and given her approval before you decide to buy.   Let’s get real: customer testimonials are always better than you bragging about yourself!

The #1 question I get asked is, what do I post on my social media? It’s hard to come up with content day in and day out that is relevant to your customers and something they actually care about.

To help you come up with a content posting schedule, I came up with 16 ideas for you to post on your company’s social media pages!

One of the most important things you can do when starting your business is to build a list of customers and potential customers. This is anyone and everyone who has ever visited your website, bought something from you, came by your booth at a trade show, listened to your podcast or your speaking engagement. Lists are so powerful, but I talk to entrepreneurs every week that have not acquired a list.   Here are five reasons you must build a list to grow your business!