What does your business stand for and why do you do it? If you can understand that and convey that to people, it could be your best competitive advantage.

Andrew Van De Beek owns an accounting practice, Illumin8, which is a bit different to other accounting firms. In fact, Andrew looks and behaves differently to many others in his profession – he has a full hipster beard, he has a dream to open a whiskey bar, and he wants his clients to get out of bed every day to devote their time doing what they really want. He has advice to other business owners about how to achieve their dreams.

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